Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 83

Gen Z Branding Retail Education 83

Businesses Grow

NOVEMBER 25, 2024

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Don’t be afraid to inject some humor and personality into your brand voice! Takeaway : For Millennial audiences, showcase your brand’s values consistently.

Gen Z 125

Gen Z Millennials Entertainment Market Research 125

Hubspot Marketing

SEPTEMBER 9, 2024

According to research firm Beano Brain , they think YouTube is “the coolest brand.” There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Many of the objects and experiences available for purchase in these games mimic those into real life; they’re often even branded. hours per day).

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 85

Branding User-Generated Shoppers Fashion 85

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Celebrities v.

Branding 66

Branding Food Entertainment Retail 66

Martech

MARCH 24, 2025

But how do brands know if the investment is effective? Marketers assess the effectiveness of costly naming rights deals through several key metrics and methodologies: Brand exposure and visibility: Marketers evaluate the amount of exposure the brand receives through signage, media coverage, and event attendance. Processing.

Branding 66

Branding Entertainment Health Advertisers 66

Martech

DECEMBER 18, 2024

Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever.

Gen Z 103

Gen Z Transform Health Entertainment 103

Martech

OCTOBER 18, 2024

I asked for feedback on the FABs my custom “marketing strategist” GPT and I had created for a campaign marketing a mail-order barbeque sampler that serves eight for holiday entertaining. Branding : A branding guide, including company colors and logo, ensures consistency in visual elements. Some of her feedback was not helpful.

Copywriting 131

Copywriting Entertainment Marketing Marketers 131

SmartBrief - Marketing

NOVEMBER 26, 2024

For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. The growing demographic and shift in buying power mean brands and agencies need to adapt their marketing strategies to effectively engage with culturally diverse consumers. Media Tool ) Brand loyalty.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Technology Technology has grown to become a huge part of the event experience.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hubspot Marketing

JULY 11, 2024

While the real-time integration of AI was the entertaining (and unpredictable) highlight of the episode, ChatGPT provided several suggestions to improve our marketing approaches by tapping into our brand’s audience and community. Here are four of our favorites, along with practical tips, examples, and resources. The rest is history.

Transform 117

Transform Outbound Marketing Entertainment Inbound Marketing 117

Jeff Bullas

FEBRUARY 19, 2023

Nowadays, brands, especially entertainers, are leveraging social media more. As large gatherings have ceased, entertainers are allocating more resources into other channels to reach their audiences. One way you can do that is by collaborating with other brands that share similar audiences with your business.

Entertainment 348

Entertainment Communications Health Product 348

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For entertainment queries, AI Overviews fell from 14% to nearly 0%. However, there was also a slight increase in AI Overviews in mid-June before the big drop. For education queries, AI Overviews dropped from 26% to 13%.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Aspiration Marketing

DECEMBER 11, 2024

Over the last decade, YouTube has evolved far beyond a platform for entertainment; it's now a powerhouse for brand building, audience engagement, and lead generation. But with billions of videos vying for attention, how can you ensure yours stands out? That's where strategic video ranking comes in.

Entertainment 264

Entertainment Branding Social Media Marketing Digital Marketing 264

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 117

Finance Customer loyalty Entertainment Price 117

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 115

B2C CMO Entertainment Influencer Marketing 115

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. 81% of consumers need to trust a brand to consider buying. The primary function of a community manager is to build rapport, trust, and community with a brand's audience. Why do you even need one?

Management 125

Management Finance Communications Entertainment 125

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 113

Gen Z Fashion Entertainment Marketers 113

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Are you aiming for product education, brand awareness, or driving traffic?

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. This creativity allows humans to generate content that informs, inspires, entertains, and moves audiences in ways that AI struggles to replicate. Another key strength of human content creators is their understanding of context and audience.

Transform 129

Transform Entertainment SEO Branding 129

Hubspot Marketing

SEPTEMBER 20, 2024

The entertainment industry has long leaned into the reality that people who speak other languages still want to watch the latest Marvel movie, Bridgerton season, or House of the Dragon episode at the same time as other people around the world. People with disabilities still like pizza. There are other factors to consider.

Customer 137

Customer Global Marketing Customer Journey Energy 137

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. customers what truly matters in social media interactions with brands they love. This means brands need to communicate with sincerity and meaning. Need to focus your resources? Take Innocent.

Entertainment 95

Entertainment Transform Social Media Marketing Health 95

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. Select your catalog and click Add Products.

eCommerce 90

eCommerce User-Generated Shoppers Entertainment 90

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Creating customized content that resonates with your audience increases engagement and brand loyalty. However, you’ll need to reach the right people to take full advantage of its impact.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Effectiveness of Super Bowl ads Conventional wisdom suggests Super Bowl ads are highly effective for increasing brand awareness and driving sales.

Transform 110

Transform Price Entertainment Advertisers 110

Marketing Insider Group

DECEMBER 3, 2024

Quick Takeaways Use a clear, engaging bio, recognizable profile picture, and cohesive branding to make a strong first impression on new followers. Valuable content that informs, entertains, or solves a problem is more likely to be shared, helping expand your reach. The result is an increase in credibility on the platform.

Entertainment 111

Entertainment User-Generated Analytics Promotion 111

Hubspot Marketing

JULY 12, 2024

My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Community management builds trust and brand loyalty.

Management 115

Management User-Generated Entertainment Social Media Marketing 115

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 74

Branding Fashion Transform Food 74

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. Create entertaining or informative content. This allows you to optimize the thumbnail with text, relevant graphics, and on-brand colors.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hootsuite

JANUARY 10, 2025

And an engaged audience that wants to interact with your brand is something every marketer should aim for. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. created by people rather than brands. Why do you [like this event or brand]?

Entertainment 115

Entertainment Real Estate User-Generated Analytics 115

SocialPilot

DECEMBER 18, 2024

Stories are meant to provide a candid glance into the day-to-day of your life or your brand. Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. Use Reels for 1.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Marketing Insider Group

JANUARY 8, 2025

By providing value-driven content, native ads help build credibility and trust, enhancing brand recognition. Online publications often include branded articles or recommendations that match the site’s editorial tone. Better Brand Awareness and Trust Native ads focus on delivering value rather than a hard sales pitch.

Advertisers 114

Advertisers Advertising Promotion Entertainment 114

Buffer Marketing

SEPTEMBER 11, 2024

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. They’re not there for entertainment — they’ve logged on to level up their careers. 

Entertainment 126

Entertainment Education Communications Branding 126

Hubspot Marketing

JULY 22, 2024

Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. Furthermore, you’re creating a space where they can speak candidly to your brand (or representatives), give feedback, get support, and share ideas with other like-minded consumers.

Management 110

Management Customer loyalty Entertainment Branding 110

SmartBrief - Marketing

DECEMBER 18, 2024

TikTok: @aoc (730,000 followers) These influencers demonstrate how diverse voices engage younger Hispanics and illustrate the opportunity for brands to partner with them. TikTok: @nessadiosdado (887,000 followers) AOC (Alexandria Ocasio-Cortez): This congresswoman likes to livestream to connect directly with followers.

Gen Z 95

Gen Z Millennials Health Entertainment 95

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 246

Entertainment Education Promotion Branding 246