Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.”

Entertainment 110

Entertainment Education User-Generated Retail 110

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Hubspot Marketing

SEPTEMBER 9, 2024

According to research firm Beano Brain , they think YouTube is “the coolest brand.” There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Many of the objects and experiences available for purchase in these games mimic those into real life; they’re often even branded. hours per day).

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Sprout Social

JULY 1, 2025

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. With TikTok’s format encouraging authentic, creative content, brands can reach audiences naturally—key for communicating with Australian audiences.

Branding 87

Branding Fashion Food Gen Z 87

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Businesses Grow

NOVEMBER 25, 2024

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Don’t be afraid to inject some humor and personality into your brand voice! Takeaway : For Millennial audiences, showcase your brand’s values consistently.

Gen Z 128

Gen Z Millennials Entertainment Market Research 128

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Technology Technology has grown to become a huge part of the event experience.

Event Marketing 132

Event Marketing Food Direct Mail Entertainment 132

Martech

DECEMBER 18, 2024

Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever.

Gen Z 108

Gen Z Transform Health Entertainment 108

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Celebrities v.

Branding 73

Branding Food Entertainment Retail 73

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Martech

OCTOBER 18, 2024

I asked for feedback on the FABs my custom “marketing strategist” GPT and I had created for a campaign marketing a mail-order barbeque sampler that serves eight for holiday entertaining. Branding : A branding guide, including company colors and logo, ensures consistency in visual elements. Some of her feedback was not helpful.

Copywriting 136

Copywriting Entertainment Marketing Marketers 136

Martech

JUNE 27, 2025

That’s a significant opportunity, yet many brands aren’t capitalizing on it. Consider that unaided brand recall averages just 68%, meaning a third of impressions — and the budget behind them — are effectively wasted because viewers can’t remember who the ad was for. The first spark makes an ad recognizable or hard to ignore.

Branding 80

Branding Entertainment Advertisers Advertising 80

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. This creativity allows humans to generate content that informs, inspires, entertains, and moves audiences in ways that AI struggles to replicate. Another key strength of human content creators is their understanding of context and audience.

Transform 128

Transform Entertainment SEO Branding 128

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 124

Finance Customer loyalty Entertainment Price 124

Hubspot Marketing

SEPTEMBER 20, 2024

The entertainment industry has long leaned into the reality that people who speak other languages still want to watch the latest Marvel movie, Bridgerton season, or House of the Dragon episode at the same time as other people around the world. People with disabilities still like pizza. There are other factors to consider.

Customer 140

Customer Global Marketing Customer Journey Energy 140

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For entertainment queries, AI Overviews fell from 14% to nearly 0%. However, there was also a slight increase in AI Overviews in mid-June before the big drop. For education queries, AI Overviews dropped from 26% to 13%.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. 81% of consumers need to trust a brand to consider buying. The primary function of a community manager is to build rapport, trust, and community with a brand's audience. Why do you even need one?

Management 128

Management Finance Communications Entertainment 128

Hubspot Marketing

JULY 11, 2024

While the real-time integration of AI was the entertaining (and unpredictable) highlight of the episode, ChatGPT provided several suggestions to improve our marketing approaches by tapping into our brand’s audience and community. Here are four of our favorites, along with practical tips, examples, and resources. The rest is history.

Transform 121

Transform Outbound Marketing Entertainment Inbound Marketing 121

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 122

B2C CMO Entertainment Influencer Marketing 122

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Creating customized content that resonates with your audience increases engagement and brand loyalty. However, you’ll need to reach the right people to take full advantage of its impact.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. customers what truly matters in social media interactions with brands they love. This means brands need to communicate with sincerity and meaning. Need to focus your resources? Take Innocent.

Entertainment 105

Entertainment Transform Social Media Marketing Health 105

Hubspot Marketing

JUNE 24, 2025

Here’s what’s at risk for brands with trend fatigue: Burnout. Brand erosion. When brands jump on every trend that comes along without considering whether it’s a good brand fit, they risk diluting their voice and weakening their message and trust. Trend fatigue isn’t just affecting brands and marketers.

Gen Z 79

Gen Z Branding Pharmaceutical Fashion 79

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Sprout Social

JULY 1, 2025

As Monica Dimperio —the force behind Hashtag Lifestyle , the consultancy making brands cooler, culturally fluent and impossible to scroll past—put it: “Millennials grew up both with and without social—we remember the world before filters and followers—so our relationship with it is deeply emotional. We built the culture Gen Z now thrives in.”

Millennials 106

Millennials Gen Z Entertainment User-Generated 106

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. Select your catalog and click Add Products.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Buffer Marketing

SEPTEMBER 11, 2024

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. They’re not there for entertainment — they’ve logged on to level up their careers. 

Entertainment 131

Entertainment Education Communications Branding 131

SmartBrief - Marketing

DECEMBER 18, 2024

TikTok: @aoc (730,000 followers) These influencers demonstrate how diverse voices engage younger Hispanics and illustrate the opportunity for brands to partner with them. TikTok: @nessadiosdado (887,000 followers) AOC (Alexandria Ocasio-Cortez): This congresswoman likes to livestream to connect directly with followers.

Gen Z 100

Gen Z Millennials Health Entertainment 100

Martech

MARCH 24, 2025

But how do brands know if the investment is effective? Marketers assess the effectiveness of costly naming rights deals through several key metrics and methodologies: Brand exposure and visibility: Marketers evaluate the amount of exposure the brand receives through signage, media coverage, and event attendance. Processing.

Branding 71

Branding Entertainment Health Advertisers 71

Buffer Marketing

MARCH 26, 2025

Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. Could I monetize my LinkedIn presence through brand partnerships? It was a candid update about securing my first brand partnership.

Transform 111

Transform User-Generated Entertainment Branding 111

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 126

PR Communications Management Food 126

Hubspot Marketing

JULY 12, 2024

My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Community management builds trust and brand loyalty.

Management 119

Management User-Generated Entertainment Social Media Marketing 119

Marketing Insider Group

JANUARY 8, 2025

By providing value-driven content, native ads help build credibility and trust, enhancing brand recognition. Online publications often include branded articles or recommendations that match the site’s editorial tone. Better Brand Awareness and Trust Native ads focus on delivering value rather than a hard sales pitch.

Advertising 112

Advertising Advertisers Promotion Entertainment 112

SocialPilot

DECEMBER 18, 2024

Stories are meant to provide a candid glance into the day-to-day of your life or your brand. Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. Use Reels for 1.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Hootsuite

JANUARY 10, 2025

And an engaged audience that wants to interact with your brand is something every marketer should aim for. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. created by people rather than brands. Why do you [like this event or brand]?

Entertainment 119

Entertainment Real Estate User-Generated Analytics 119

Martech

JULY 1, 2025

In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. Granted, gamification isn’t a good fit for every brand (“Spin the Wheel for Free Legal Advice!”),

eCommerce 119

eCommerce Entertainment Email Marketing Product 119