Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.”

Entertainment 111

Entertainment Education User-Generated Retail 111

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

SEPTEMBER 9, 2024

According to research firm Beano Brain , they think YouTube is “the coolest brand.” There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Many of the objects and experiences available for purchase in these games mimic those into real life; they’re often even branded. hours per day).

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Technology Technology has grown to become a huge part of the event experience.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. Nowadays, brands, especially entertainers, are leveraging social media more. As large gatherings have ceased, entertainers are allocating more resources into other channels to reach their audiences.

Entertainment 348

Entertainment Communications Health Product 348

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. 81% of consumers need to trust a brand to consider buying. The primary function of a community manager is to build rapport, trust, and community with a brand's audience. Why do you even need one?

Management 124

Management Finance Communications Entertainment 124

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 116

Gen Z Fashion Entertainment Marketing 116

Hubspot Marketing

SEPTEMBER 20, 2024

The entertainment industry has long leaned into the reality that people who speak other languages still want to watch the latest Marvel movie, Bridgerton season, or House of the Dragon episode at the same time as other people around the world. People with disabilities still like pizza. There are other factors to consider.

Customer 135

Customer Global Marketing Customer Journey Energy 135

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Both approaches have merit.

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 116

Retail Shopper Market Shoppers Advertisers 116

Hubspot Marketing

JULY 12, 2024

My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Community management builds trust and brand loyalty.

Management 114

Management User-Generated Entertainment Social Media Marketing 114

Hootsuite

JANUARY 10, 2025

And an engaged audience that wants to interact with your brand is something every marketer should aim for. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. created by people rather than brands. Why do you [like this event or brand]?

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Marketing Insider Group

JANUARY 8, 2025

By providing value-driven content, native ads help build credibility and trust, enhancing brand recognition. Online publications often include branded articles or recommendations that match the site’s editorial tone. Better Brand Awareness and Trust Native ads focus on delivering value rather than a hard sales pitch.

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Marketing Insider Group

DECEMBER 3, 2024

Quick Takeaways Use a clear, engaging bio, recognizable profile picture, and cohesive branding to make a strong first impression on new followers. Valuable content that informs, entertains, or solves a problem is more likely to be shared, helping expand your reach. The result is an increase in credibility on the platform.

Entertainment 111

Entertainment User-Generated Analytics Promotion 111

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. Select your catalog and click Add Products.

eCommerce 103

eCommerce Shoppers User-Generated Entertainment 103

Hubspot Marketing

JULY 22, 2024

Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. Furthermore, you’re creating a space where they can speak candidly to your brand (or representatives), give feedback, get support, and share ideas with other like-minded consumers.

Management 108

Management Customer loyalty Entertainment Branding 108

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 127

PR Communications Management Food 127

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. Having a LinkedIn presence is an expectation for B2B brands. For example, want your brand to get in front of C-suite SaaS executives?

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. Create entertaining or informative content. This allows you to optimize the thumbnail with text, relevant graphics, and on-brand colors.

Entertainment 332

Entertainment User-Generated Price Promotion 332

SocialPilot

DECEMBER 18, 2024

Stories are meant to provide a candid glance into the day-to-day of your life or your brand. Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. Use Reels for 1.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio. When your audience is online.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content. Top 10 places to find TikTok templates.

Place 130

Place User-Generated Price Entertainment 130

Martech

JANUARY 31, 2025

When combined with the benefits organizations found with high data literacy, which included increased innovation, greater customer experience, better decision making, reduced costs and increased revenue, theres no question that data literacy has a place in your company. Poor employer brand reputation. Not meeting department objectives.

Entertainment 105

Entertainment Marketing Marketers Price 105

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Are you aiming for product education, brand awareness, or driving traffic?

Video Marketing 107

Video Marketing Entertainment Marketing Marketers 107

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media goals should align with your overall marketing objectives.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. Many people still use the platform to follow brands, engage with their content, and discover new products. This puts a face to their brand, helps them lean into trends, and stay original.

Entertainment 97

Entertainment Education User-Generated SEO 97

Sprout Social

NOVEMBER 4, 2024

However, it’s an effort brands need to take if they want to remain relevant with consumers. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. Users may be sharing weekend updates or seeking entertainment before the start of a new week.

Entertainment 97

Entertainment Gen Z Millennials User-Generated 97

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” It also includes paid social media marketing, like running ads and influencer marketing.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. Not just for a financial brand , but among all brands. I asked Cook for more details about what it took for Monzo to become a leading brand with a dedicated community, and the role social plays in the future of the financial services industry. They want to be entertained.

Finance 89

Finance Law Education Entertainment 89

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

SocialPilot

APRIL 17, 2025

There are different kinds of video features on Instagram to explore: Instagram Reels Tips for 2025: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively. That makes Stories a great place to experiment.

User-Generated 91

User-Generated Gen Z Entertainment Education 91

Hootsuite

APRIL 22, 2025

Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand. in the public eye) or a well-known brand. Do you want to: Build brand awareness? Most relevant for B2B brands.) What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

SocialPilot

JANUARY 21, 2025

Here are some of its key features: Platform-Wide Analytics: Track engagement metrics for Facebook, Instagram, X, YouTube, LinkedIn, and Google Business Profile all in one place. This dashboard makes it convenient for you and your team to measure your brand awareness and how your campaigns are performing and driving share of voice.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104