Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. TikTok also falls into third place for ROI , closely trailing YouTube and Instagram.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding 138

Branding Key Performance Indicator Energy User-Generated 138

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. You reach your target audiences even when they don’t encounter your brand directly online. You boost your brand visibility, and widen your marketing reach beyond what you can achieve with internal efforts alone.

Branding 125

Branding User-Generated Entertainment Health 125

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 131

Branding Health Advertising Advertisers 131

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more. corporatenatalie. #ad

Branding 141

Branding B2C Real Estate User-Generated 141

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Other choices include entertaining or funny stories, sports, fashion and beauty. Collaborate with influencers and track campaign performance, all in one place.

Gen Z 117

Gen Z Branding Fashion Food 117

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common. Think about your message.

Branding 145

Branding Food User-Generated SEO 145

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. The short answer is yes.

Branding 130

Branding Fashion Gen Z User-Generated 130

Sprout Social

NOVEMBER 9, 2022

It’s more casual than email and less expensive than paid marketing—ideal conditions for experimenting with your brand messaging strategy. However, before you can experiment, you need to have a proper foundation in place. What is brand messaging? Several factors go into a holistic brand messaging strategy.

Branding 120

Branding Communications Entertainment Industry Insights 120

SocialPilot

JANUARY 21, 2024

If you answered yes, then you’ve come to the right place. You can not only reach out to more people in less time, but you can also establish a significant presence for your brand. It’s a win-win situation for your brand, your partner, and your audience. Wondering how to launch a new Twitter contest? Have some fun with it!

Branding 98

Branding User-Generated Entertainment Food 98

Hubspot Marketing

APRIL 18, 2022

A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. Over the years, websites have found different ways to inform visitors of a 404 error and channel them back to the right place, some simply, some creatively, and some hilariously.

Entertainment 145

Entertainment Place Shipping Branding 145

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 131

Branding Analytics Food Social Media Marketing 131

Businesses Grow

MAY 15, 2023

I recently had an exchange with a friend who described a person who seemed to be doing everything right with his personal brand but had no progress with monetization. It made me reflect on the pitfalls of personal branding. Under what circumstances will even an excellent personal branding effort fail? There is just no shortcut.

Branding 118

Branding Entertainment Education Product 118

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 131

Branding Health Thought Leadership Fashion 131

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 127

Branding Real Estate User-Generated Communications 127

Sprout Social

NOVEMBER 28, 2022

Stories are one of the best places to promote limited-time discounts. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. We love this behind the scenes photoshoot by clothing brand Alice and Wonder.

Branding 138

Branding Gen Z User-Generated Promotion 138

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content. Just about one in three U.S.

Gen Z 132

Gen Z Entertainment Education Social Media Marketing 132

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 133

Customer Marketing Branding Customer User-Generated 133

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 69

Gen Z Branding Retail Education 69

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 117

Gen Z Branding Influencer Marketing Fashion 117

Hubspot Marketing

SEPTEMBER 9, 2024

According to research firm Beano Brain , they think YouTube is “the coolest brand.” There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Many of the objects and experiences available for purchase in these games mimic those into real life; they’re often even branded. hours per day).

Gen Z 137

Gen Z Millennials Entertainment User-Generated 137

Jeff Bullas

FEBRUARY 9, 2023

Of course, not everyone is looking to become a bonafide YouTuber, but even still, there is huge potential to gain more notoriety for your business, brand, or creative endeavor, and for this reason, people are looking to make their YouTube channel more credible. Even after a lot of time, you may still have difficulty getting likes.

Entertainment 257

Entertainment Education Promotion Price 257

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Entertainment 141

Entertainment User-Generated Gen Z Transform 141

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Technology Technology has grown to become a huge part of the event experience.

Event Marketing 118

Event Marketing Food Direct Mail Entertainment 118

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.

Gen Z 138

Gen Z Entertainment Transform User-Generated 138

Marketing Insider Group

JUNE 24, 2024

However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience. Understanding key trends is an excellent place to start when using social media as a marketing tool. This belief results in the question: Is social media worth it?

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Hubspot Marketing

NOVEMBER 15, 2023

In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. As if that weren’t challenging enough for brands, both TikTok and Meta are testing ad-free subscriptions to eliminate ads for some users altogether. They’re just using it less, and engaging differently.

Non-Profit 144

Non-Profit User-Generated Law Entertainment 144

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. But, perhaps most importantly: The majority of TikTok users feel closer to brands that are creating authentic and human content on the platform. Published on Categories.

Gen Z 141

Gen Z Entertainment Branding Analytics 141

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.

Gen Z 134

Gen Z Entertainment Transform User-Generated 134

Search Engine Land

JANUARY 18, 2024

While we know these numbers will change over time as Google continues to experiment and analyze user interactions, it’s helpful to understand which industries are more likely to be impacted now so brands can start thinking about new and more complex ways to target, influence and win with searchers in AI-driven experiences.

Finance 122

Finance eCommerce User-Generated Entertainment 122

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 114

Gen Z Fashion Entertainment Marketing 114

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. After all, using YouTube to bring in extra revenue is standard for many creators and brands. EMBED] [link].

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention. All of the content types above are totally fair game for brands. The good news? What are Instagram Reels?

Gen Z 136

Gen Z Entertainment Law Fashion 136