Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 83

Gen Z Branding Retail Education 83

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. By providing value-driven content, native ads help build credibility and trust, enhancing brand recognition. Standing out in a sea of advertisements is no small feat and will take some effort.

Advertisers 114

Advertisers Advertising Promotion Entertainment 114

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Are you aiming for product education, brand awareness, or driving traffic?

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Jeff Bullas

FEBRUARY 19, 2023

Nowadays, brands, especially entertainers, are leveraging social media more. As large gatherings have ceased, entertainers are allocating more resources into other channels to reach their audiences. One way you can do that is by collaborating with other brands that share similar audiences with your business.

Entertainment 348

Entertainment Communications Health Product 348

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 117

Finance Customer loyalty Entertainment Price 117

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. The best YouTube promotion services work with a network of REAL users who view and interact with videos. Mind-blowing. Stormviews.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Both approaches have merit.

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Effectiveness of Super Bowl ads Conventional wisdom suggests Super Bowl ads are highly effective for increasing brand awareness and driving sales. Give it a try.

Transform 110

Transform Price Entertainment Advertisers 110

Marketing Insider Group

DECEMBER 3, 2024

The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. Quick Takeaways Use a clear, engaging bio, recognizable profile picture, and cohesive branding to make a strong first impression on new followers.

Entertainment 111

Entertainment User-Generated Analytics Promotion 111

Hubspot Marketing

MAY 13, 2024

The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up momentum with platform algorithms. The (sort of) exception to this is a lifestyle brand.

Promotion 127

Promotion Analytics SEO Education 127

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 113

Gen Z Fashion Entertainment Marketers 113

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 246

Entertainment Education Promotion Branding 246

SocialPilot

DECEMBER 18, 2024

Stories are meant to provide a candid glance into the day-to-day of your life or your brand. Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. Use Reels for 1.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Why do content marketing on LinkedIn?

Marketing Strategy 120

Marketing Strategy Content Marketing Thought Leadership Marketers 120

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Video content : Producing videos to educate, entertain or inform your audience. What results can you expect from each marketing effort?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. Select your catalog and click Add Products.

eCommerce 90

eCommerce User-Generated Shoppers Entertainment 90

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. TikTok thrives on entertaining, short-form, and creative content.

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

illumin

OCTOBER 31, 2024

Halloween 2024 brought an incredible ad lineup from some of the biggest brands. Disney Parks Disney isn’t just leading the pack by highlighting its TV and film content this spooky season, it is also doing a fantastic job promoting its parks. We’ve got our eye out to see which new brands jump on the Halloween bandwagon first.

Retail 105

Retail Entertainment Advertisers Advertising 105

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. What is organic social media growth?

Social Media Marketing 123

Social Media Marketing User-Generated Fashion Promotion 123

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. Users may be sharing weekend updates or seeking entertainment before the start of a new week.

Entertainment 81

Entertainment Gen Z Millennials User-Generated 81

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions. At a glance: 13 ways to get more followers on Instagram 1. Use relevant hashtags 9.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 74

Branding Fashion Transform Food 74

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Utilize various email campaign types—promotional, informational, and transactional—to effectively engage your audience at different stages of the buyer’s journey.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

SocialPilot

FEBRUARY 19, 2025

For brands looking to maximize visibility through paid campaigns, Twitter remains a solid option. It creates a space that reflects its brand values. For instance, a local artisan brand might use Bluesky to host a customer server because it can create a direct connection with its audience. We’ve only scratched the surface.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. A delicious juice, perhaps. I did this a lot for past employers.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. And brands who know how to tap into that in an authentic way not in a transactional way are going to win.

Transform 107

Transform Marketers Marketing CMO 107

Martech

JANUARY 31, 2025

Poor employer brand reputation. Dig deeper: How to promote data literacy in your marketing team How does one build data literacy? Does having friends over for dinner count as entertainment (discretionary) or meals (required)? Risk of losing employees. Failure to respond to disruptors competing for customers.

Entertainment 102

Entertainment Marketers Marketing Price 102

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 129

Branding Fashion Gen Z Entertainment 129

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. A TikTok business account is suitable for people using the TikTok app to promote their products or services. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. The TikTok algorithm 2. TikTok SEO 3.

SEO 110

SEO Real Estate User-Generated Promotion 110

Sprout Social

NOVEMBER 30, 2022

The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. Creator marketing is when brands partner with content creators to drive awareness and engagement for specific campaigns or initiatives.

Branding 143

Branding Entertainment Education User-Generated 143

Hubspot Marketing

NOVEMBER 4, 2024

Looking at this, 84% of my fellow marketers predict social media shopping will overtake third-party websites like Amazon and brand websites as the preferred channel for buying, and I agree with them. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands.

Product 111

Product User-Generated eCommerce Shipping 111

Hubspot Marketing

DECEMBER 27, 2024

And when you think of them as humans, you understand theyll get a piece of copy that isnt straightforward, or jokes other brands are afraid to make. Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In

Fashion 91

Fashion Marketing Marketers Entertainment 91

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 130

Gen Z Millennials Branding Transform 130

illumin

NOVEMBER 21, 2024

as mentioned, the average total spending on gifts, entertainment, and travel combined is expected to rise by 13% (an average total of $1,853). While gifts and entertainment are steady sources of spending during the holidays, travel is making a huge comeback. Travel takes flight Travel is taking over holiday budgets in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105