Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Entertainment 109

Entertainment Transform Social Media Marketing Health 109

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. The rules of audience-brand engagement are different than they were even a year ago.

Social Media Marketing 141

Social Media Marketing CMO Entertainment Marketing 141

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Education 141

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Copywriting 144

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

FEBRUARY 21, 2025

The dreaded question of social media marketers everywhere: Why am I losing followers on Instagram? I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Invites conversation.

Social Media Marketing 118

Social Media Marketing Entertainment Branding Product 118

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 144

Social Media Marketing Key Performance Indicator Marketing Marketers 144

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Martech

DECEMBER 18, 2024

Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Dont assume that digital-first means digital-only.

Gen Z 105

Gen Z Transform Health Entertainment 105

Hubspot Marketing

JULY 12, 2024

My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Still not convinced?

Management 114

Management User-Generated Entertainment Social Media Marketing 114

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 87

B2C Social Media Marketing User-Generated Entertainment 87

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. created by people rather than brands.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. Select your catalog and click Add Products.

eCommerce 103

eCommerce Shoppers User-Generated Entertainment 103

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 118

B2C CMO Entertainment Influencer Marketing 118

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. A lot of it is about media coverage, and more fans watching through streaming. But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z 116

Gen Z Fashion Entertainment Marketing 116

Buffer Marketing

JANUARY 20, 2025

“People tend to look for their closest friends in Stories, use Explore to discover new content and creators, and be entertained in reels,” Mosseri explains.   If you’re a brand or creator, read:  help new audiences find  you. People’s behavior tends to differ in different areas of the app.

User-Generated 128

User-Generated Social Media Marketing Analytics Fashion 128

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 127

PR Communications Management Food 127

Aspiration Marketing

DECEMBER 11, 2024

Over the last decade, YouTube has evolved far beyond a platform for entertainment; it's now a powerhouse for brand building, audience engagement, and lead generation. But with billions of videos vying for attention, how can you ensure yours stands out? That's where strategic video ranking comes in.

Entertainment 264

Entertainment Branding Social Media Marketing Digital Marketing 264

Hootsuite

NOVEMBER 21, 2024

They also support your content marketing strategy and can become pillar pages that feed other forms of content across your marketing efforts. These in-depth resources help build brand awareness, nurture leads, and increase conversion rates. To know for sure which form is right for your brand’s specific needs, keep reading.

Social Media Marketing 128

Social Media Marketing Communications Entertainment Analytics 128

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Entertainment 98

Entertainment Transform Social Media Marketing Communications 98

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? Research from the UK Sprout Social Index showed the quality of your product or service matters most. How are other UK brands using Facebook?

Entertainment 97

Entertainment Gen Z Millennials User-Generated 97

Lynton Web

FEBRUARY 21, 2024

Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. In fact, research shows nearly 4 out of every 5 people have recently unfollowed a brand/person on social media because the content they find is irrelevant.

Social Media Marketing 102

Social Media Marketing Marketing Marketers Thought Leadership 102

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? Improved brand visibility: Higher search rankings increase your brand’s visibility.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

SEPTEMBER 11, 2024

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.

Entertainment 127

Entertainment Education Communications Branding 127

Hootsuite

APRIL 22, 2025

Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Facebook marketing is promoting your company or brand on the Facebook platform. Grow a massive audience?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Jeff Bullas

DECEMBER 2, 2022

Scott Galloway is a professor at New York University and writes with a sense of humor that is both insightful, entertaining and informative. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. 1: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.

Transform 261

Transform Social Media Marketing Entertainment Advertisers 261

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 92

Social Media Marketing Marketing Strategy B2C Marketing 92

Rock Content

OCTOBER 12, 2023

Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients, and boost your bottom line. Choosing the Right Social Media Platforms According to research, around 79 percent of American consumers had one or more active social media profiles as of 2019.

Social Media Marketing 96

Social Media Marketing Copywriting Marketing Marketers 96