Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.”

Entertainment 111

Entertainment Education User-Generated Retail 111

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Search Engine Land

JULY 11, 2024

This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. We next saw multiple examples of incorrect and dangerous AI-generated answers , such as Google suggesting people drink urine and eat rocks. UGC loses visibility in AI Overviews.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91

Martech

AUGUST 5, 2024

I recently experimented with Midjourney to generate an image of two hikers. Companies have been paying for characters to use their products since radio was the entertainment source. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity.

Product 128

Product User-Generated Price Entertainment 128

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 94

Branding User-Generated Shoppers Fashion 94

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. spend $200+), and 37.3%

eCommerce 103

eCommerce Shoppers User-Generated Entertainment 103

Hubspot Marketing

JULY 12, 2024

My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Community management builds trust and brand loyalty.

Management 109

Management User-Generated Entertainment Social Media Marketing 109

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Hootsuite

JANUARY 10, 2025

And an engaged audience that wants to interact with your brand is something every marketer should aim for. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. percent of users. created by people rather than brands.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Marketing Insider Group

DECEMBER 3, 2024

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. Quick Takeaways Use a clear, engaging bio, recognizable profile picture, and cohesive branding to make a strong first impression on new followers.

Entertainment 111

Entertainment User-Generated Analytics Promotion 111

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. Views act as social proof to persuade users to take a moment and check out your content. Genuine users. Mind-blowing. Viewsexpert.

Entertainment 332

Entertainment User-Generated Price Promotion 332

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

User-Generated 91

User-Generated Gen Z Entertainment Education 91

Buffer Marketing

MARCH 26, 2025

In October 2024, I participated and generated 300,000 impressions across 31 posts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. Could I monetize my LinkedIn presence through brand partnerships?

Transform 103

Transform User-Generated Entertainment Branding 103

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. This strategy will also ensure a brand presence across all spheres of the digital landscape. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. What does content marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Creating customized content that resonates with your audience increases engagement and brand loyalty. However, you’ll need to reach the right people to take full advantage of its impact.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Why do content marketing on LinkedIn?

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. A delicious juice, perhaps. I did this a lot for past employers.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. in the public eye) or a well-known brand. Capture B2B leads?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Jeff Bullas

JANUARY 18, 2023

For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Although TikTok has only been around for a couple of years it’s already hit the 1 billion monthly user mark, making it on par with Instagram in terms of monthly use. The kicker?

Entertainment 314

Entertainment User-Generated Energy Price 314

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. Users may be sharing weekend updates or seeking entertainment before the start of a new week.

Entertainment 97

Entertainment Gen Z Millennials User-Generated 97

Sprout Social

NOVEMBER 4, 2024

However, it’s an effort brands need to take if they want to remain relevant with consumers. According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. When you repurpose content for social media, you double down on key brand messaging.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Buffer Marketing

OCTOBER 29, 2024

Whether you're a creator or a brand, engagement is a key indicator of how well you connect with your audience. As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. What is Instagram engagement?

User-Generated 127

User-Generated Analytics Finance Education 127

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Both approaches have merit.

SEO 98

SEO Content Marketing Entertainment PR 98

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S.

Advertising 105

Advertising Advertisers User-Generated Gen Z 105

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 110

Gen Z User-Generated Advertisers Advertising 110

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Now, you can discover a brand and purchase all in the same breath.

Product 111

Product User-Generated eCommerce Shipping 111

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Buffer Marketing

AUGUST 28, 2024

Many people still use the platform to follow brands, engage with their content, and discover new products. Think user generated content (UGC) , memes, and polls. This puts a face to their brand, helps them lean into trends, and stay original. It’s entertaining and relatable for the viewers watching.

Entertainment 96

Entertainment Education User-Generated SEO 96

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Are brands investing in social media communities? But what about bad reviews?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145