Marketing Insider Group

MAY 14, 2024

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

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Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Thought Leadership Promotion Video Marketing 134

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 106

Event Marketing Marketers Marketing PR 106

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.

Event Marketing 121

Event Marketing Logistics Retail Marketers 121

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. More than simply promoting their products and services, brands can support other companies and people.

Event Marketing 115

Event Marketing B2C Promotion Marketers 115

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount.

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group.

Event Marketing 107

Event Marketing Whitepaper eBook Marketers 107

Martech

OCTOBER 21, 2024

Content and integrated marketing : Storytellers creating the narrative arc. Brand and design : Identity creators building your visual vibe. Define these upfront, so each team knows what they’re aiming for — whether it’s lead gen, brand visibility or community engagement. Social media : The play-by-play commentators.

Transform 112

Transform PR Event Marketing Target Market 112

Marketing Insider Group

MAY 21, 2014

*This* is what gets people to remember your event, talk about your event, recommend your event, and come back to your event in the future. Len Herstein is CEO & President of the team who brings us Brand ManageCamp. This year’s event is September 18-19 in Las Vegas. Content Marketing'

Event Marketing 111

Event Marketing Marketers Marketing Fashion 111

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 101

Event Marketing Millennials Fashion Marketers 101

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. These steps ensure credible data and create a network to amplify your event.

Marketers 112

Marketers Marketing Event Marketing Analytics 112

Rock Content

OCTOBER 18, 2016

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

Event Marketing 108

Event Marketing Retail Marketers Marketing 108

SmartBrief - Marketing

OCTOBER 21, 2024

There are many directions you can go, and most of them can even be fun while you build up your brand. Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. Platforms like LinkedIn, however, are particularly potent for marketing a business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce 104

eCommerce Shoppers Marketing Automation Platform Price 104

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

CMO 127

CMO Traditional Marketing Communications Marketers 127

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 40

Event Marketing Marketers Marketing Digital Marketing 40

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

Event Marketing 84

Event Marketing Marketers Marketing Communications 84

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important? Encourage attendees to post and share their experiences.

Event Marketing 59

Event Marketing Marketers Marketing Energy 59

Sprout Social

NOVEMBER 20, 2024

Earned media is any content that mentions your brand that your business didn’t paid for. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. Is it worth measuring EMV for your brand?

Key Performance Indicator 104

Key Performance Indicator Analytics Social Media Marketing User-Generated 104

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Another during-event metric worth tracking is social media engagement. After the Event.

Event Marketing 77

Event Marketing CMO CRM Marketers 77

Marketing Insider Group

JUNE 25, 2015

Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. These brands have mastered creating a brand consumers love. To develop trust and brand adoration, you must create charismatic materials that show off your personality.

Branding 108

Branding Customer Manufacturing Event Marketing 108

Marketing Insider Group

SEPTEMBER 2, 2015

You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace. Make your brand more personal.

Branding 108

Branding Fashion Advertising Advertisers 108

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Identify Specific Opportunities for Branding. Event microsite.

Price 143

Price Event Marketing User-Generated Education 143

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. Consumers across the board may learn about your product or service online but an in-person interaction- allowing them to get a feel for your brand personality – is hard to beat. Reinforce your brand. Event Marketing b2b'

Event Marketing 134

Event Marketing Thought Leadership Energy Place 134

Martech

AUGUST 17, 2023

and nowhere else) have secured more brand sponsorships than ever before. More brands, more deals. The number of brand sponsorship deals rose at a slightly higher rate than the total number of brands (3,560 brands in the report) — 13% versus 10%. Top brands. marketers take note. Why we care.

Branding 98

Branding Food Event Marketing Social Media Marketing 98

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing.

Thought Leadership 134

Thought Leadership Event Marketing Food Promotion 134

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event. And we were getting paid for it.

Event Marketing 126

Event Marketing Customer Journey Content Marketing Management 126

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

Price 144

Price Event Marketing CRM Marketing Automation Platform 144

Adobe Experience Cloud Blog

FEBRUARY 11, 2014

There were the pre-event multi-channel campaigns , webinars, booth design, and party prep, not to mention the purchase of several pairs of cushioned shoes. Our goal was that when we returned to the office, we would have enough qualified leads in our pockets to justify a week of surviving on branded mints, coffee, and very little sleep.

Thought Leadership 134

Thought Leadership Event Marketing Branding Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

APRIL 20, 2015

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Event Marketing b2b'

Thought Leadership 127

Thought Leadership Fashion Event Marketing Marketers 127

Adobe Experience Cloud Blog

APRIL 22, 2013

Webinars and videos can be a highly effective tool when used as part of a larger marketing strategy, but many marketers don’t think to include them in their lead nurturing tracks. Don’t underestimate the power of video and webinar content in humanizing your brand and creating a relationship with your buyers.

Thought Leadership 134

Thought Leadership Event Marketing Education eBook 134

Marketing Insider Group

NOVEMBER 21, 2022

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. 9 Biggest Event Trends Happening Now. Sustainability. Mindfulness and Wellness.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Martech

DECEMBER 3, 2024

“I think CTV has been really interesting because it operates like a brand channel with the attribution and metrics that you get from digital.” “We are an account-based, go-to-market platform, so we cross sales and marketing. The reality, though, is that our brand recognition is primarily among marketers.

Marketers 115

Marketers Marketing Advertising Advertisers 115

Hubspot Marketing

OCTOBER 17, 2019

As long as the strategy includes all of the necessary information, you'll be all set to take your company's brand from okay to outstanding. Now that we've explored five critical steps of a complete marketing strategy, let's look at some "Why didn't I think of that?" Digital strategy: Event marketing. September 26, 2019.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 123

Event Marketing Transform User-Generated Management 123