Remove Branding Remove Event Marketing Remove Logistics
article thumbnail

How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

article thumbnail

How event marketers can use hologram technology for live and hybrid experiences

Martech

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. There is a lot that goes into an event.

article thumbnail

Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Why is this event significant, and how does it align with your organizations goals? Event goals. Collaborate.

article thumbnail

Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. Scale your event program. And we at Splash aren’t the only ones who know it.

Logistics 133
article thumbnail

How to maximize event ROI using smart budgeting

Martech

Brand visibility throughout the event. Hentz advises focusing on attendance over revenue for first-time events: “[Clients] will do a lot of buy-one-get-one offers and promos to get more people there and not be as concerned about the revenue their first year out.” Access to attendee data within privacy guidelines.

Logistics 113
article thumbnail

What To Do When Your Marketing Event Is Canceled

Marketing Insider Group

If the event will be rescheduled or if it may be held virtually. Any additional logistics information. If you expect them to attend any future events, keep them informed and updated. Unfortunately, you’ll probably take a big loss, but it’s possible this can be mitigated with event insurance.

Logistics 142