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If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past EventMarketing Performance To develop a thorough and informed eventmarketing plan, you first need to understand what you’ve done in the past.
As the events space continues to evolve, eventmarketers have a new option when planning live, virtual or hybrid experiences. Eventmarketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.
And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. There is a lot that goes into an event.
A well-organized calendar is a cornerstone of a successful eventmarketing plan. Lets break down the key elements to include in an eventmarketing calendar to set your campaign up for success. Why is this event significant, and how does it align with your organizations goals? Event goals. Collaborate.
Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. Scale your event program. And we at Splash aren’t the only ones who know it.
Brand visibility throughout the event. Hentz advises focusing on attendance over revenue for first-time events: “[Clients] will do a lot of buy-one-get-one offers and promos to get more people there and not be as concerned about the revenue their first year out.” Access to attendee data within privacy guidelines.
If the event will be rescheduled or if it may be held virtually. Any additional logistics information. If you expect them to attend any future events, keep them informed and updated. Unfortunately, you’ll probably take a big loss, but it’s possible this can be mitigated with event insurance.
Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.
Author: Stacey Thornberry As a field marketing manager, I’ve been to my fair share of tradeshows. In fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. Just remember that all your swag should be branded so that people remember you long after the tradeshow lights go down.
Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. Post-event social media engagement is effective for keeping the event buzz alive.
This post explores key event email marketing examples and strategies to help. When a survey asked eventmarketers their most effective strategy for getting the word out, the results were interesting: The best strategy wasn’t word-of-mouth. Over 75% of the eventmarketers polled said email marketing was their preference.
Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Lastly, internships are valuable currency in today’s job market.
VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. EventMarketing. Digital Marketing. Content Marketing. BrandMarketing. Marketing Operations. Co-marketing or Partner Marketing. EventMarketing. BrandMarketing.
Here are four key steps in planning for your digital event. This means comprehensive planning of the event, as well as post-event analysis to measure success. The event’s content and messages should match the target audience to make sure attendees are engaged.
As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Logistics also can be complicated.
In what has become another holiday or event tradition, my inbox is filling up with offers to unsubscribe from Father’s Day emails in case I find them upsetting. Here’s an example from Ace Puzzles: For many brands, the limited-term opt-out has become another step in the email workflow. Other brands have taken up the cause.
Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. Scale your event program. And we at Splash aren’t the only ones who know it.
This blog was written by Madeline Evans , the Marketing Manager at Set up , with input from the AVP of Experiential Marketing, Mark Schomaker , from Ansira. Experiential marketing answers the question: What if fans could participate in the magic of their favorite worlds and brands? In short, yes.
He has produced over 50 conferences and gatherings worldwide, specializing in event strategy and design for communities. Key Takeaway: Events can serve as a powerful strategy for building a community around a business or brand. 04:19] How did COVID change the landscape of the event business permanently?
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. and more to interactions between the brand and the customer. (If
In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.
As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective eventmarketing can be the difference between a memorable brand experience and a missed opportunity.
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