Remove Branding Remove Event Marketing Remove PR
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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Let’s get started.

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How to align teams early with a strategic event workshop

Martech

Traditionally, the events team owned the planning process, only looping in other teams about four months before showtime. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. PR and media relations : Broadcasters extending your reach.

Transform 111
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The secrets of successful martech event marketing

Martech

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

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The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019

Hubspot Marketing

As long as the strategy includes all of the necessary information, you'll be all set to take your company's brand from okay to outstanding. Now that we've explored five critical steps of a complete marketing strategy, let's look at some "Why didn't I think of that?" Small Girls PR. Digital strategy: Event marketing.

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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

Content marketing has always been a contest of generosity. The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. In that spirit of generosity, here is our prompt library for B2B marketers. This may give you ideas for PR, event marketing and community engagement.

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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. However, most companies let their event programs live on an island, far away from the realm of their company initiatives.

PR 132