Adobe Experience Cloud Blog

APRIL 4, 2015

The activity feed centralizes everything going on at your event and highlights different session and activities that your audience may not have stumbled upon. An activity feed is a great way to keep your event attendees engaged–they can interact with not only your brand, but they can also network with other attendees.

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Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

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Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more ! What events have you attended in the past? Events for Everyone! Event Marketing b2b Consumer' Share your experiences in the comments below.

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Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2014

There were the pre-event multi-channel campaigns , webinars, booth design, and party prep, not to mention the purchase of several pairs of cushioned shoes. Our goal was that when we returned to the office, we would have enough qualified leads in our pockets to justify a week of surviving on branded mints, coffee, and very little sleep.

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Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing.

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Adobe Experience Cloud Blog

JUNE 19, 2013

It’s also about brand and credibility. Putting all of these top names together dramatically increases brand recognition, customer value and customer retention. On June 20, we are bringing together the top minds in sales and marketing for an all-day virtual summit. Event Marketing' It’s brilliant.

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Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. In fact, anyone with an internet connection can learn about a product, service, or company without ever interacting with the brand. In other words, the sales process is now a team effort.

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Adobe Experience Cloud Blog

DECEMBER 18, 2013

Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. What were your favorite events of 2013? Feel free to share your thoughts below.

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Adobe Experience Cloud Blog

MAY 20, 2015

This is immersive marketing.”. Bar Luce: Where the Wes Anderson Brand Comes Alive. The café is truly an immersive brand experience for patrons and movie fans alike. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. Is this a dream?”

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Marketing Insider Group

JANUARY 26, 2021

Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Make sure a portion of your marketing budget goes to this valuable strategy. Thought leadership positions your company as an ideological go-to when things get tough or questions arise. Content marketing.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

How about the official Acxiom/Ad Week networking event ? 2) Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content. That’s only a tiny chunk of the four days, 250+ events, and 190+ workshops/sessions at Ad Week — what are you looking forward to the most? Event Marketing b2b Consumer'

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Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

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Adobe Experience Cloud Blog

AUGUST 28, 2014

Regardless of what kind of marketing you do, or what industry you’re marketing in, this will be your one-stop shop. View all the sessions here: Marketers First Virtual Event Sessions. Marketing to consumers? Are you a B2B marketer in the small-to-medium business space? Event Marketing'

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Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. The health of your website (and your brand overall) can be assessed based on whether your organic search traffic is down, flat or up.

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Adobe Experience Cloud Blog

AUGUST 6, 2015

Roadshows, in a nutshell, are the ultimate field event: just think of them as field events on steroids. The purpose of roadshows is to take your company’s message and brand—you guessed it—on the road. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation.

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Adobe Experience Cloud Blog

FEBRUARY 27, 2015

A question like ‘how is my brand performing’ is a useless question…” said Moody. The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' And who could argue with that?

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Adobe Experience Cloud Blog

MARCH 29, 2017

As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. Get exposure immediately at your event. Maximize post-event exposure. I will fully admit that I am a total swag hoarder.

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Adobe Experience Cloud Blog

OCTOBER 9, 2014

A deep understanding of your customers and prospects is the #1 driver of marketing innovation, with 46% of respondents saying it precedes and drives things like risk-taking and executive backing. Consumer brands are still generally perceived as being more innovative than B2B brands. Event Marketing b2b Consumer'

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Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. .

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Adobe Experience Cloud Blog

APRIL 15, 2015

But she did use them as an example of how a brand can and should use their voice to engage people with their content. Because there is so much content being created, many brands’ initial reaction is to speak louder. Ann emphasized how important tone of voice is for organizations to create effective marketing.

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Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. Scale your event program. And we at Splash aren’t the only ones who know it.

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Adobe Experience Cloud Blog

NOVEMBER 26, 2014

And, brands will keep experimenting with their giveaways to see what makes the biggest impact. How do you think about creating tchotchkes for your events? Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

MARCH 19, 2014

This session (“Dear Diary: A Content Marketing Makeover”) will help you revamp your content strategy, whether you’re brand new to content marketing or just looking for a content makeover. Event Marketing' you know all about the whip smart, razor sharp intellect and insights of the amazing Ann Handley.

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Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. Marketers from the agency side, for example, shared that some of their clients are wanting to know how many conversions can be attributed to a specific piece of content or channel. This is where effective thought leadership comes in. The result?

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Adobe Experience Cloud Blog

OCTOBER 10, 2013

Here’s a place-based search for posts from the White House: Here’s a subject and relationship-based search for posts: Refined searches of posts and updates should give marketers all of the same benefits that refined photo searches already provide, in both event marketing and social. your best customer advocates. Social Media'

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Adobe Experience Cloud Blog

APRIL 12, 2017

Emphasize Your Company’s Status as a Thought Leader. People like to buy from brands they respect and trust. Of course, you want to present key topics that are also tied to your own brand story. By bringing topics of strong interest to your audience, you establish credibility as an expert in your space.

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Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Most packages will include the basics like “branding”―aka company name/logo on the website, in the conference brochure, etc. Thought Leadership Presentations. Ask yourself: What do sponsors receive? Are there speaking opportunities? What will bring me the most value? Get a sponsorship prospectus and scour the details.

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Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack?

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Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Maintain brand consistency.

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Adobe Experience Cloud Blog

JUNE 2, 2020

Taking an outside-in approach to your content and your event will have your boss’ boss singing your praise. When you have customers speaking at your event, they are giving a personal endorsement of your platform, brand, and offerings. Your customers are the best voice of your company.

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Adobe Experience Cloud Blog

JULY 3, 2015

The higher the quality of speakers, the more likely people are to sign up for your event. At the end of the day, people attend events to get closer to revolutionary speakers (and the brands they represent). It’s that simple. So, do your part to recruit the trendiest and most talked about speakers in the industry.

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Adobe Experience Cloud Blog

JUNE 12, 2015

Just remember that all your swag should be branded so that people remember you long after the tradeshow lights go down. Branded tablecloth and pull-up banner with company messaging. Speaking of branding, make sure that your booth screams your company’s name! These don’t need to be branded, but they’re important!

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Marketing Insider Group

DECEMBER 8, 2020

You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Those dollars are now available for other uses.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face.

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Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Embrace it and showcase it.

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