Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 99

Branding Finance Fashion Health 99

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. What is SEO for Fashion Ecommerce?

Fashion 52

Fashion eCommerce SEO Shoppers 52

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 109

Communications Branding Shoppers Fashion 109

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 116

Branding Gen Z Energy Shoppers 116

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 128

Fashion COS Influencer Marketing Advertisers 128

Hubspot Marketing

MARCH 30, 2023

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. This style of pricing could be a win-win for the brand and customers.

Fashion 141

Fashion Price Branding Manufacturing 141

The Drum

JUNE 19, 2025

The Advertising Standards Authority’s Guy Parker unpacks research that indicates how brands are failing to best reflect the lived experiences of the modern elderly by focusing chiefly on extremes like skydiving or will-writing. How old is “old”? In 2025, the answer to that question is not black and white.

Fashion 82

Fashion Advertising Advertisers Health 82

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 88

Gen Z Branding Retail Education 88

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty.

Branding 93

Branding User-Generated Shoppers Fashion 93

Martech

MARCH 13, 2025

Big B2B vs. B2C differences With longer sales cycles and especially at the top of the funnel, B2B companies need to show their expertise and more complex products in a targeted fashion to the buying committee, building trust and thought leadership. B2C brands, by contrast, rely on emotion, spontaneity and trend-driven engagement.

B2C 94

B2C Branding Transform Thought Leadership 94

Hubspot Marketing

NOVEMBER 26, 2024

He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. It was a big moment for him — at the time, Nike was one of the biggest brands he’d ever worked with. Fashion is a notoriously confidence-crushing industry. He could stick the shoes on LeBron and call it a day.

Fashion 108

Fashion B2C Marketing Marketers 108

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 81

Branding Fashion Transform Food 81

Power Digital Marketing

APRIL 10, 2025

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Several factors contribute to rising CAC in the fashion industry.

Customer Acquisition 40

Customer Acquisition Fashion Customer Price 40

Hubspot Marketing

JUNE 24, 2025

Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. The New York Times recently wrote that logging into social media feels like “standing in front of a fire hose of fashion and internet fads and cranking open the nozzle, full blast.” Here’s what’s at risk for brands with trend fatigue: Burnout.

Gen Z 69

Gen Z Branding Pharmaceutical Fashion 69

Martech

AUGUST 2, 2024

Learning from how nature accommodates change In his book, “ The Clock of the Long Now: Time and Responsibility ,” Stewart Brand, an American writer, editor and entrepreneur, explains how nature’s ecosystems absorb the shock of change by varying speeds of adaptation. Initiatives for these longer layers include: Brand strategy.

Transform 114

Transform Marketing Plan Fashion Health 114

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. The survey also revealed that 64% of social users are more willing to buy from a brand if it partners with an influencer they like.

Influencer Marketing 106

Influencer Marketing Gen Z Affiliate Marketing Fashion 106

The Drum

JULY 1, 2025

Not influencers, but actual pals and people with no vested interest in anything other than sharing their genuine experience of a brand. Good old-fashioned word of mouth. Chatting in the pub, or at the school gates, maybe sending a link to a product over text. Read more here

Fashion 107

Fashion Influencer Marketing Advertising Advertisers 107

Scoop.it!

NOVEMBER 7, 2024

Image Source: Litmus Maintain Brand Consistency Keep your brand’s look and feel consistent with AI tools that follow your style guide. AI can automatically apply your brand’s colors, fonts, and design elements to every image, ensuring that your visuals are always on-brand and instantly recognizable.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

JUNE 2, 2025

Amid the debate, a growing number of brands prioritize human creativity and representation, drawing a line in the sand regarding AI. Another example is the fashion brand Selkie. The brand’s usually loyal fanbase was loudly critical of AI’s use in designing its Valentine’s Day collection.

Branding 70

Branding User-Generated Fashion Health 70

Martech

JANUARY 10, 2025

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. They could tarnish not only your brands name but also email marketing as a channel. Not one of them stems from any actions I took or conversations I had with the brands that sent them. It’s notoriously thin.

Copywriting 133

Copywriting Law Shipping Fashion 133

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Most brands probably won’t even know a term is trending.

SEO 105

SEO Fashion PR Influencer Marketing 105

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

Hubspot Marketing

FEBRUARY 4, 2025

Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonalds is one of the most popular and long-lasting brands weve got. Theres a reason McDonalds ranks among the top 10 most magnetic brands for Gen Z surpassing Sephora, NFL, and Starbucks. Of course she does.

Gen Z 105

Gen Z Fashion Food Marketing 105

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 68

Gen Z Branding Fashion Retail 68

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Traackr

JUNE 24, 2025

Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Golfcore Is Taking Over TikTok: What Brands Should Know By Traackr Jun 24, 2025 If you heard golf is trending, you might picture polished swings and country clubs. For brands, this signals real crossover potential.

Gen Z 52

Gen Z Branding Fashion Food 52

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 92

Transform Fashion Gen Z Food 92

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Shein claimed an 18% market share worldwide within the fast fashion category. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 105

Gen Z Fashion Millennials Retail 105

Scoop.it!

JULY 18, 2024

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Jeff Bullas

JUNE 27, 2025

Build royalty-free AI music brands. Future Model : Writers train GPTs on their style and sell branded “AI ghost clones” for journaling, content, or coaching. Launch digital IP brands starting from AI mood boards or character designs. AI-powered micro-influencers: Scale a personal brand across niches using avatars.

Non-Profit 188

Non-Profit User-Generated Transform Education 188

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 109

PR Finance Fashion Food 109

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. Essentially, it humanizes your brand. My brand's story is unlike any other, and the same goes for yours.

Fashion 106

Fashion Energy Price Product 106