Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. These trends naturally go in and out of fashion as audience behaviours, and the Instagram algorithm, change. Brands should have clear keyword strategies and other SEO approaches in place to make sure they appear in relevant searches.

Gen Z 86

Gen Z Branding Food Fashion 86

Hubspot Marketing

MARCH 30, 2023

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. This style of pricing could be a win-win for the brand and customers.

Fashion 142

Fashion Price Branding Manufacturing 142

Hootsuite

DECEMBER 3, 2024

As social ROI pioneers, we decided to measure Swift’s impact on how brands are discussed on social media. Let’s pull back the curtain and examine how Taylor Swift and her Swifties can impact brand value, sentiment, awareness, and social ROI. Think your brand may be Taylor’s next choice?

Branding 105

Branding Transform Social Media Marketing Fashion 105

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 125

Fashion COS Influencer Marketing Advertising 125

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty.

Branding 85

Branding User-Generated Shoppers Fashion 85

Martech

MARCH 13, 2025

Big B2B vs. B2C differences With longer sales cycles and especially at the top of the funnel, B2B companies need to show their expertise and more complex products in a targeted fashion to the buying committee, building trust and thought leadership. B2C brands, by contrast, rely on emotion, spontaneity and trend-driven engagement.

B2C 89

B2C Branding Transform Thought Leadership 89

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Branding Gen Z 94

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 83

Gen Z Branding Retail Education 83

Hubspot Marketing

NOVEMBER 26, 2024

He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. It was a big moment for him — at the time, Nike was one of the biggest brands he’d ever worked with. Fashion is a notoriously confidence-crushing industry. He could stick the shoes on LeBron and call it a day.

Fashion 109

Fashion B2C Marketers Marketing 109

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 113

Gen Z Fashion Entertainment Marketers 113

Martech

AUGUST 2, 2024

Learning from how nature accommodates change In his book, “ The Clock of the Long Now: Time and Responsibility ,” Stewart Brand, an American writer, editor and entrepreneur, explains how nature’s ecosystems absorb the shock of change by varying speeds of adaptation. Initiatives for these longer layers include: Brand strategy.

Transform 111

Transform Marketing Plan Fashion Health 111

Scoop.it!

NOVEMBER 7, 2024

Image Source: Litmus Maintain Brand Consistency Keep your brand’s look and feel consistent with AI tools that follow your style guide. AI can automatically apply your brand’s colors, fonts, and design elements to every image, ensuring that your visuals are always on-brand and instantly recognizable.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

FEBRUARY 4, 2025

Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonalds is one of the most popular and long-lasting brands weve got. Theres a reason McDonalds ranks among the top 10 most magnetic brands for Gen Z surpassing Sephora, NFL, and Starbucks. Of course she does.

Gen Z 113

Gen Z Fashion Food Marketers 113

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 74

Branding Fashion Transform Food 74

Hubspot Marketing

SEPTEMBER 26, 2024

He succeeded because, moving forward, "we see that as our brand motion." So if you're unsure of where to start in the world of paid ads, try this: Talk to your customers, learn their pain points, and then communicate your solutions through a good ole-fashioned tale. But don't delete your Google Ads account just yet.

Influencer Marketing 136

Influencer Marketing Fashion Advertisers Advertising 136

Martech

JANUARY 10, 2025

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. They could tarnish not only your brands name but also email marketing as a channel. Not one of them stems from any actions I took or conversations I had with the brands that sent them. It’s notoriously thin.

Copywriting 129

Copywriting Law Shipping Fashion 129

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 132

Branding Fashion Food COS 132

Scoop.it!

JULY 18, 2024

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Hubspot Marketing

JANUARY 31, 2025

Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing. Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base.

Gen Z 111

Gen Z Manufacturing Millennials Fashion 111

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 90

Transform Gen Z Fashion Food 90

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 109

Influencer Marketing Fashion User-Generated Analytics 109

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Shein claimed an 18% market share worldwide within the fast fashion category. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 101

Gen Z Fashion Millennials Retail 101

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Instead of relying on direct advertising, brands collaborate with people who already have established trust with their audience. Brands partner with influencers based on audience demographics, engagement rates, and content style.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. Essentially, it humanizes your brand. My brand's story is unlike any other, and the same goes for yours.

Fashion 106

Fashion Energy Price Product 106

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 107

PR Finance Fashion Food 107

SmartBrief - Marketing

NOVEMBER 26, 2024

For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. The growing demographic and shift in buying power mean brands and agencies need to adapt their marketing strategies to effectively engage with culturally diverse consumers. Media Tool ) Brand loyalty.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 62

Gen Z Branding Fashion Retail 62

Hubspot Marketing

NOVEMBER 13, 2024

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me? Signals That Tell Ecommerce Customers a Brand Is for Them 1.

eCommerce 126

eCommerce Retail Food Price 126

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 129

Branding Fashion Gen Z Entertainment 129

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Other choices include entertaining or funny stories, sports, fashion and beauty. He’s worked with brands like Thomas Sabo and Just Eat. million followers.

Gen Z 126

Gen Z Branding Fashion Food 126

Power Digital Marketing

APRIL 7, 2025

To build a more sustainable and profitable model, brands must diversify their acquisition strategies. The Risks of Over-Reliance on Paid Media Paid media can be a powerful driver of customer acquisition, but when brands rely on it too heavily, they put themselves at risk. But is that industry growth coming from brands like yours?

Customer Acquisition 52

Customer Acquisition Fashion Customer Branding 52

Hubspot Marketing

OCTOBER 7, 2024

Beyonce recently started a hair care line called Cecred, and to prove to the naysayers that the brand's products work, she walked viewers through her usual hair wash day. It adds legitimacy to her brand. Throughout the video, everyone wears Nike shoes, showing that the brand has pairs for adults and children for sports and playtime.

Video Marketing 128

Video Marketing Marketing Marketers Fashion 128

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Non-Profit 86

Non-Profit Fashion Health Millennials 86

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143

Branding Millennials Fashion Communications 143