Neil Patel

APRIL 27, 2021

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

Fashion 142

Fashion Marketing Marketers Logistics 142

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Set up targeted ads.

Fashion 104

Fashion eCommerce SEO Product 104

Backlinko

JANUARY 8, 2024

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Traackr

NOVEMBER 12, 2024

Learn from influencer program examples of Nike, Adidas, and SHIEN for your marketing strategy.

Fashion 52

Fashion Branding Marketing Strategy Marketing 52

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. 15 Fashion Brands to Follow on Instagram.

Fashion 144

Fashion Branding Food B2C 144

Neil Patel

DECEMBER 15, 2022

If you’re a fashion marketer, or an agency working with a new fashion client, then you know that SEO is essential for online success. But what makes fashion e-commerce SEO unique? In this article, I’ll explain everything you need to know about SEO for fashion e-commerce. Why Does SEO Matter for Fashion E-commerce?

Fashion 80

Fashion SEO Shoppers Product 80

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 115

Branding Fashion Food COS 115

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Other choices include entertaining or funny stories, sports, fashion and beauty. He’s worked with brands like Thomas Sabo and Just Eat. million followers.

Gen Z 111

Gen Z Branding Fashion Food 111

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 122

Branding Fashion Gen Z Entertainment 122

Buffer Marketing

AUGUST 13, 2024

  Standout feature for brands: Heepsy provides advanced search filters that allow users to narrow down influencer options based on various criteria such as location, follower count, engagement rates, niche, and more. Pricing: Shopify Collabs is available to Shopify merchants as part of their existing subscription. 

Influencer Marketing 89

Influencer Marketing Branding Affiliate Marketing Fashion 89

Adobe Experience Cloud Blog

FEBRUARY 9, 2016

There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand. Like a closet full of clothes, what makes your brand the best choice? In other words, how do you get your customer hooked onto your brand?

Fashion 91

Fashion Branding Thought Leadership Shoppers 91

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

FEBRUARY 23, 2021

If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. The fashion retailer shows us a social strategy that’s less calculated and more human. What could a more closely aligned mission-driven approach look like for your brand?

Fashion 92

Fashion Retail Health Branding 92

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 131

Branding Fashion Gen Z B2C 131

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Branding 100

Branding Fashion Food Transform 100

Search Engine Land

OCTOBER 3, 2024

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. The rising cost of branded keywords Branded keywords have become the final frontier in Google’s quest to maximize returns on search queries.

Branding 89

Branding Logistics Price Law 89

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. Brand guidelines are incredibly important.

Branding 98

Branding Fashion Retail User-Generated 98

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 64

Branding Fashion Food COS 64

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated 96

User-Generated Branding Fashion Promotion 96

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 121

Real Estate Branding Fashion Food 121

Buffer Marketing

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 110

Branding Fashion Millennials Education 110

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 103

Branding Food PR Fashion 103

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 141

Branding Millennials Fashion Communications 141

Businesses Grow

MARCH 16, 2023

This is a demographic that is punching above its weight when it comes to culture, lifestyle, and fashion. On the latest episode of The Marketing Companion podcast, I had help de-coding the brands that are best interacting with Gen Z. Not just content for marketing, content becomes the brand. You can find The Brand Yearbook here.

Gen Z 119

Gen Z Branding Fashion Entertainment 119

Martech

MAY 29, 2024

Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing. The trouble comes with the next steps and the glaring lack of necessary brand marketing support critical to this direction change. The need to start pushing back on this antiquated approach was long overdue.

Branding 136

Branding Customer Acquisition Thought Leadership Fashion 136

Hubspot Marketing

SEPTEMBER 23, 2022

Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins. Fenty Beauty.

Branding 114

Branding Fashion Food User-Generated 114

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 107

Gen Z Branding Retail Content Placement 107

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 123

Branding Fashion Food Communications 123

CMO Network

NOVEMBER 7, 2023

When brands define their purpose, they connect on a deeper level, showing they're here for more than just transactions—it's about a shared mission.

Fashion 87

Fashion Branding CMO 87

CMO Network

OCTOBER 18, 2023

I'm a Burberry stan, thanks to the fashion forward thinking and inclusive approach of Geoffrey Williams, the Head of Diversity, Equity, and Inclusion at Burberry.

Fashion 113

Fashion Branding CMO 113

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Branding 132

Branding Fashion Non-Profit Marketing 132

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Econsultancy

MARCH 18, 2022

According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022. This could create opportunity for new brand experiences, with the fashion industry in particular already taking advantage. But post-pandemic, is experiential strategy the same?

Branding 93

Branding Fashion Transform Shoppers 93

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Branding 125

Branding Fashion Gen Z User-Generated 125

Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. The metaverse is also a hot topic this year, so brands leveraging this technology can benefit from social buzz. Virtual Experiences. Patrón Spirits.

Branding 95

Branding Fashion Shipping User-Generated 95

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 89

Gen Z Branding User-Generated Influencer Marketing 89

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 130

Branding Food Finance Fashion 130