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7 Influencer Marketing Tools For Brands and Creators

Buffer Marketing

  Standout feature for brands: Heepsy provides advanced search filters that allow users to narrow down influencer options based on various criteria such as location, follower count, engagement rates, niche, and more. Pricing: Shopify Collabs is available to Shopify merchants as part of their existing subscription. 

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5 Best brands on Pinterest to learn from

Sprout Social

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 128
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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

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Guardrails and governance: How to protect your brand while using AI

Martech

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Think of editorial style guides and brand guidelines. AI needs time to learn a brand, just like a new marketing writer would.

Branding 131
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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. Brand guidelines are incredibly important.

Branding 106
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How live social shopping is driving brand results

Sprout Social

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 111
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Consumers Care About Brand Values: How To Communicate Them in a Way That Wins

Hubspot Marketing

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.