Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. To ensure youre crafting a winning Instagram marketing strategy, you must be aware of current social media trends. These trends naturally go in and out of fashion as audience behaviours, and the Instagram algorithm, change.

Gen Z 88

Gen Z Branding Food Fashion 88

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 109

Influencer Marketing Fashion User-Generated Analytics 109

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Neil Patel

APRIL 27, 2021

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

Fashion 142

Fashion Marketers Marketing Logistics 142

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 125

Fashion COS Influencer Marketing Advertising 125

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Influencer Marketing 125

Influencer Marketing Market Trends Gen Z Fashion 125

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty.

Branding 85

Branding User-Generated Shoppers Fashion 85

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Sprout Social

OCTOBER 11, 2024

It’s consumers who have changed what sports marketing looks like by putting their engagement and dollars behind female, para, BIPOC and LGBTQIA+ athletes, and athletes from a wide range of sport backgrounds. Which expands the opportunities for brands and athletes alike. They are athletes and students first, not influencers.

Transform 90

Transform Gen Z Fashion Food 90

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 107

Influencer Marketing Food User-Generated Affiliate Marketing 107

Martech

JANUARY 10, 2025

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. They could tarnish not only your brands name but also email marketing as a channel. Not one of them stems from any actions I took or conversations I had with the brands that sent them.

Copywriting 129

Copywriting Law Shipping Fashion 129

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Brands of all sizes are eager to find ways to feature creators in their campaigns. Affiliate links.

Influencer Marketing 118

Influencer Marketing Branding User-Generated Promotion 118

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

Branding 133

Branding Fashion Food COS 133

Businesses Grow

MARCH 10, 2025

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals.

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.

PR 107

PR Finance Fashion Food 107

Adobe Experience Cloud Blog

JANUARY 25, 2019

The term “influencer marketing” has been doing the rounds for a few years now. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy , and those that didn’t, got left behind and spent all of 2018 trying to catch up. What determines success?

Influencer Marketing 134

Influencer Marketing Thought Leadership Manufacturing Fashion 134

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketers 145

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketers Marketing 116

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Influencer Marketing 119

Influencer Marketing Marketers Marketing Entertainment 119

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Use this platform to: Find the right influencers.

Gen Z 126

Gen Z Branding Fashion Food 126

Hubspot Marketing

OCTOBER 11, 2024

Put simply, when B2B2C marketing is utilized effectively, everybody wins. Elevated Brand Awareness and Growth It’s also important to note that the benefits of B2B2C marketing often go far beyond increasing sales. But they also had extremely limited capital, ecommerce capabilities, and access to consumers.

Manufacturing 131

Manufacturing B2C eCommerce Marketers 131

Hubspot Marketing

MARCH 7, 2017

Loki the Wolfdog’s Instagram post is a successful example of influencer marketing , which involves developing relationships with influential personalities to promote your brand to the influencer’s audience. A newer concept known as micro-influencer marketing recently joined the social media scene.

Influencer Marketing 112

Influencer Marketing Millennials Fashion User-Generated 112

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 129

Branding Fashion Gen Z Entertainment 129

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 126

Influencer Marketing User-Generated Key Performance Indicator Analytics 126

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketers 112

Power Digital Marketing

APRIL 7, 2025

To build a more sustainable and profitable model, brands must diversify their acquisition strategies. The Risks of Over-Reliance on Paid Media Paid media can be a powerful driver of customer acquisition, but when brands rely on it too heavily, they put themselves at risk. But is that industry growth coming from brands like yours?

Customer Acquisition 52

Customer Acquisition Fashion Customer Branding 52

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 63

Gen Z Branding Fashion Retail 63

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Content Marketing Institute

SEPTEMBER 12, 2018

The bad thing – at least from a brand’s perspective – is that you may not exist at all. And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Fashion 111

Traackr

OCTOBER 25, 2024

Learn about the fashion influencer marketing trend, Adidas sneakers, and what creators and brands are driving it forward on social media.

Fashion 52

Fashion Influencer Marketing Market Trends Marketers 52

Traackr

OCTOBER 23, 2024

Learn about the fashion influencer marketing trend, bag charms, and what creators and brands are driving it forward on social media.

Fashion 52

Fashion Influencer Marketing Market Trends Marketers 52

Traackr

OCTOBER 21, 2024

Learn about the fashion influencer marketing trend, leopard print, and what creators and brands are driving it forward on social media.

Fashion 52

Fashion Influencer Marketing Market Trends Marketers 52

Sprout Social

SEPTEMBER 26, 2024

As such, good engagement serves as social proof and reflects positively on your brand authenticity. People may feel more comfortable trusting your brand because so many others are engaging with it. The RivalIQ study found that the median Instagram engagement rate for the top 25% of brands is 1.02%.

User-Generated 118

User-Generated Food Analytics Promotion 118

Hubspot Marketing

MARCH 5, 2025

It may seem like an old-fashioned marketing tactic, but Munn says he hears from people who kept that postcard because it was the first mail they received as a newly minted Chicagoan. And compared to top travel influencer prices, local influencers are more affordable, even on a smaller marketing budget.

Millennials 97

Millennials Marketers Marketing Fashion 97