Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 65

Gen Z Branding Fashion Retail 65

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Non-Profit 87

Non-Profit Fashion Health Millennials 87

Set Up

SEPTEMBER 10, 2024

Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? Brands must use subtle, value-driven messaging that seamlessly integrates into their content and doesn’t feel like advertising. And trust creates Brand loyalty.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143

Branding Millennials Fashion Communications 143

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. It may seem like an old-fashioned marketing tactic, but Munn says he hears from people who kept that postcard because it was the first mail they received as a newly minted Chicagoan. I think its a great way for a Chicago icon like the CTA to welcome you to the city.

Millennials 91

Millennials Marketing Marketers Fashion 91

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. If your brand wants to participate in a trend, time is of the essence. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Gen Z 75

Gen Z Food Fashion Millennials 75

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay.

Retail 127

Retail Gen Z Fashion Millennials 127

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. How are other UK brands using Facebook? We have the answer.

Entertainment 84

Entertainment Gen Z Millennials User-Generated 84

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Branding 133

Branding Fashion Gen Z User-Generated 133

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 139

Gen Z Branding Transform Millennials 139

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). Not necessarily. They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. They want brands that speak to them as peoplenot just as a demographic box to check. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. How can your brand get it right?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 130

Gen Z Millennials Customer Acquisition Law 130

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. This visibility is vital for brand recognition and expanding your influence. Are they mostly teenagers interested in fashion?

User-Generated 88

User-Generated Fashion Gen Z Analytics 88

Neil Patel

APRIL 1, 2021

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. 6 Ways Brands Are Using NFTs.

Branding 125

Branding Real Estate Millennials Price 125

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76).

Gen Z 117

Gen Z Millennials Fashion Food 117

Buffer Marketing

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 114

Branding Fashion Millennials Education 114

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Adobe Experience Cloud Blog

AUGUST 4, 2017

Here are some stats to consider as you vet social media channels for your organization/brand: Facebook. The most viewed brand videos are on average 31–60 seconds long. Two-thirds of Pins currently on the channel highlight a brand or product. Only 14% of brands are currently sharing ads on the platform. Edison Research.

Branding 134

Branding Thought Leadership Millennials Social Media Marketing 134

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 126

Gen Z Branding Food Transform 126

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Let’s examine four ways that brands can echo the approach of Nike and others to embrace purposeful profits. What if we start doubting how we do things?

Product 110

Product Branding Gen Z Health 110

Set Up

DECEMBER 3, 2024

The film teamed up with more than 64 Brands , creating products that crossed beauty, fashion, and lifestyle categories: MAC Cosmetics : Limited-edition makeup featuring bold greens and pastels appealed to beauty lovers​. Just like Oz is meant for everyone, Wicked is meant to be enjoyed by all people from different walks of life.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. It creates a relationship between consumers and brands through associations. Psychological benefits of nostalgia.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115

Branding Millennials Fashion User-Generated 115

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Law 111

Law Branding User-Generated Millennials 111

Content Marketing Institute

OCTOBER 10, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. soloportfolio Click To Tweet.

Branding 111

Branding Gen Z Education Millennials 111

Hubspot Marketing

APRIL 5, 2024

More importantly, should your brand give it a try? Here‘s what I’ve found: What is TikTok Live Shopping Why should brands experiment with TikTok Live Shopping? TikTok live shopping allows brands to showcase and sell products in real time during live streams on the platform. Why should brands experiment with TikTok Live Shopping?

Gen Z 123

Gen Z Millennials Entertainment Manufacturing 123

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. In addition, content that they share will enjoy eight times more engagement than content that you share on your official brand channels. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MARCH 7, 2017

Loki the Wolfdog’s Instagram post is a successful example of influencer marketing , which involves developing relationships with influential personalities to promote your brand to the influencer’s audience. Why would you seek out someone with a smaller following to promote your brand? What Is a Micro-Influencer?

Influencer Marketing 112

Influencer Marketing Millennials Fashion User-Generated 112

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Backlinko

JANUARY 8, 2024

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Currently, 47% of social media marketers say their brand sells directly within social media apps. Consumers slide into brands’ DMs for customer service. So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

DECEMBER 10, 2019

And because of that, they’re not only receptive to brand content— they find it helpful. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image. And it works.

Millennials 145

Millennials Fashion Promotion SEO 145

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. Even negative reviews increase your customer database.

User-Generated 78

User-Generated Branding Millennials Retail 78

Neil Patel

FEBRUARY 11, 2021

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone. billion brand. What Are Pop-Up Shops? Physical Pop-Up Shops.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. dollars in 2022. dollars in 2022. million people.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128