Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. Essentially, it humanizes your brand. My brand's story is unlike any other, and the same goes for yours. Builds Your Reputation.

Fashion

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. The survey also revealed that 64% of social users are more willing to buy from a brand if it partners with an influencer they like.

Influencer Marketing

Power Digital Marketing

APRIL 10, 2025

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Several factors contribute to rising CAC in the fashion industry.

Customer Acquisition

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. This blending of online and offline experiences means brands need to create seamless connections across platforms.

Customer

Martech

APRIL 9, 2025

Brands spend tens to hundreds of millions of dollars to associate themselves with public figures who embody influence, aspiration or cultural clout. Some of the largest deals include lifetime royalties and equity stakes like LeBron’s partnership with Beats, which paid off handsomely when Apple acquired the brand. The lesson?

Fashion

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails.

Influencer Marketing

Set Up

SEPTEMBER 10, 2024

Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? Brands must use subtle, value-driven messaging that seamlessly integrates into their content and doesn’t feel like advertising. And trust creates Brand loyalty.

Gen Z

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. Log into Commerce Manager. Select Manual.

eCommerce

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Earned media value (EMV) is the estimated dollar worth of all the publicity your brand gets without paying for ads.

PR

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing

Sprout Social

JUNE 18, 2025

Gen X’s loyalty to Facebook, and to the brands that show up well there, is worth investing in. This generation uses Instagram to keep up with friends, family and kids, as well as to follow influencers and brands for inspiration across categories, including travel, home, food and fashion.

User-Generated

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion in sales worldwide in 2023. million 2016 10.23

Gen Z

SocialPilot

APRIL 22, 2025

Of course, Instagrams new features allow you to block story sharing from certain people, but realistically for a brand this is a tricky setting to monitor constantly. In the USA, 96% of fashion brands are on Instagram. Influencers have the power to put your brand on the map with their followers.

Fashion

Hubspot Marketing

NOVEMBER 4, 2024

Looking at this, 84% of my fellow marketers predict social media shopping will overtake third-party websites like Amazon and brand websites as the preferred channel for buying, and I agree with them. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Why should you tag products?

Product

Traackr

JUNE 24, 2025

Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Golfcore Is Taking Over TikTok: What Brands Should Know By Traackr Jun 24, 2025 If you heard golf is trending, you might picture polished swings and country clubs. For brands, this signals real crossover potential.

Gen Z

SocialPilot

JANUARY 30, 2025

These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. Lets understand SWOT analysis with an example of a fashion brand with a decent social media presence. Brand awareness reports focusing on reach and impressions. Not sure how to create these reports?

Key Performance Indicator

Spiralytics

DECEMBER 4, 2024

Imagine shopping for groceries and trying to make a quick decision between two brands of laundry detergent. But what if that so-called eco-friendly brand you just picked might be engaging in something called greenwashing? It’s a way to charge a premium price and gain customer loyalty. The other is just a regular detergent.

Fashion

Buffer Marketing

FEBRUARY 27, 2025

" Try: "Every week, I break down digital marketing trends into actionable strategies—so you can grow your brand without the guesswork." Now, you can change your newsletter name, add branding, welcome emails and other custom content. However, this allows more customization that will impact the rest of this how-to.

Promotion

Backlinko

JANUARY 24, 2025

Scroll down the page, and youll see options to search for products in different ways: By use By brand By compatibility By subcategory This lets you shop in the way that works best for you. After all, thats their brand differentiator.) Their website matches their brand, as the minimalist design oozes elegance.

eCommerce

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Non-Profit

Hubspot Marketing

MARCH 5, 2025

It may seem like an old-fashioned marketing tactic, but Munn says he hears from people who kept that postcard because it was the first mail they received as a newly minted Chicagoan. And compared to top travel influencer prices, local influencers are more affordable, even on a smaller marketing budget. Old doesnt have to mean pass.

Millennials

Hubspot Marketing

JULY 30, 2025

By aligning design, content, and campaigns with how the brain processes emotion, attention, and reward, brands don’t just earn clicks — they earn trust, connection, and action. Example: A fashion brand using a red “Shop Now” button on a muted background is more likely to see faster clickthrough rates than one using brand-consistent pastels.

Digital Marketing

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. But heres where most brands get it wrong — they lean too hard on one side. Reactive strategies are your chance to meet those expectations and show your brands human side. But how you manage those relationships?

eCommerce

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. If your brand wants to participate in a trend, time is of the essence. It therefore isnt enough to have an understanding of how TikTok works in the US if youre hoping to attract UK users to your account.

Gen Z

Hubspot Marketing

JANUARY 27, 2025

They werent trying to create something net new, he says, but they wanted to push their branding. We didnt want it to feel like, Oh yeah, this is very on the brand. We wanted to explore, because AI gives us these possibilities you can take it anywhere you want but still maintain the same style of the brand.

Fashion

Traackr

JULY 30, 2025

Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Precision Data Is the New Creator Marketing Superpower By Antoinette Siu Jul 30, 2025 For marketers, the pressure to make budgets work harder keeps growing. To show a clear return on creator investments, brands need to understand what’s working and what isn’t.

Fashion

Martech

OCTOBER 30, 2024

For example, if your organization aims to expand market share with your current product offering, you might be inclined to implement a marketing strategy that uses competitive pricing and discounts to attract more customers. In this case, a dynamic pricing solution could be ideal. Create personalization models for pricing.

Price

Welcome Software

NOVEMBER 12, 2024

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. Brands that aren’t investing heavily into personalizing the customer experience are poised to fall behind those that are.

Market Segmentation

Sprout Social

JULY 18, 2025

In fact, 73% say that if a brand doesn’t respond to their queries on social media, they wouldn’t wait around, but rather buy from a competitor. E-commerce brands must continuously monitor these trends to stay relevant to consumers Down Under. Late spring is also important for e-commerce brands as it leads up to Christmas.

Retail

Power Digital Marketing

JUNE 17, 2025

Imagine having a blueprint for your brand’s growth—a clear, data-driven assessment that tells you exactly where you’re winning, where you’re leaking potential, and how to fix it. Product – Evaluating product-market fit and pricing strategies. Messaging – Analyzing brand story resonance and conversion effectiveness.

Fashion

SocialPilot

JULY 20, 2025

With over 300 million reviews and 67 million active users every month , this platform racks up a staggering 127 billion brand impressions – and those numbers just keep going up. Responding to customer reviews is an excellent way for brands to demonstrate that they’re listening and genuinely care about customer feedback.

User-Generated

Use Insider

OCTOBER 25, 2024

Picniq : This travel brand used automated WhatsApp messages and journeys to recover lost revenue from browser abandoners and generate more return customers. Slazenger : This sportswear brand was looking to solve key challenges like reducing cart abandonments and enticing shoppers to return back to the site.

Customer Journey

SocialPilot

JUNE 26, 2025

Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? LinkedIn is perfect for keeping your brand top-of-mind. Build Trust with Thought Leadership: People trust people more than brands.

Gen Z

Use Insider

JANUARY 9, 2025

Additionally, Braze tends to be more affordable than Adobe, although its pricing may be higher compared to other omnichannel marketing tools. The pricing structure of the Experience Cloud can also be convoluted, making it difficult to predict exactly how much the platform will cost in advance. Our case study with NA-KD. And much more.

Customer Journey

Sprout Social

NOVEMBER 25, 2024

Prices listed represent current prices at time of publishing and may vary. Or you can get a plant delivered through a brand like The Sill. With an instant camera, social marketers can capture content—or just hone their photography skills—the old fashioned way. Without running up against their app or screen time limits.

Management

SocialPilot

FEBRUARY 13, 2025

Imagine this: Youre scrolling through different brands, contemplating a purchase. Two brands catch your eyeone with hundreds of glowing social media reviews and another with none. Social media review sites allow customers to express their love or frustration with brands in the easiest way. Which would you trust?

User-Generated

Neil Patel

JUNE 19, 2025

Why this matters: Many brands rely on third-party cookies which might not be reliable long-term. Integrating price tracking to help users buy at a discount. Fashion companies will need to optimize heavily for the try-it-on features. Almost real-time data on all products within its database. Trying on clothes virtually.

User-Generated