Marketing Insider Group

NOVEMBER 30, 2022

But by tapping into their emotions, brands can reach buyers in the reptilian brain where they don’t even realize that they have fallen in love with what your brand means to them. From Promotion to Emotion. “ Features, functions and business outcome” marketing delivers a 21% lift in perceived brand benefits.

Promotion 143

Promotion Transform Marketing Marketers 143

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Neil Patel

APRIL 23, 2021

Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Posts allow brands to create and promote product-related content, directly linking to specific product listings. All your posts will appear on your brand’s feed. What Are Amazon Posts?

Promotion 130

Promotion Product Shoppers Fashion 130

Sprout Social

FEBRUARY 23, 2021

If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. The fashion retailer shows us a social strategy that’s less calculated and more human. What could a more closely aligned mission-driven approach look like for your brand?

Fashion 92

Fashion Retail Health Branding 92

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 131

Branding Fashion Gen Z B2C 131

Hubspot Marketing

SEPTEMBER 23, 2022

Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins. Fenty Beauty.

Branding 114

Branding Fashion Food User-Generated 114

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 107

Gen Z Branding Retail Content Placement 107

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 141

Branding Millennials Fashion Communications 141

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 125

Branding Health Thought Leadership Fashion 125

Martech

JULY 29, 2022

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Curry Brand NF3 basketball.

Branding 120

Branding Fashion Promotion Price 120

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 130

Branding Food Finance Fashion 130

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. This branded hashtag challenge resulted in 2 billion video views and 1.3

Branding 119

Branding Gen Z Fashion User-Generated 119

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Customer 120

Customer Branding Fashion Promotion 120

Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. The metaverse is also a hot topic this year, so brands leveraging this technology can benefit from social buzz. Virtual Experiences. Patrón Spirits.

Branding 95

Branding Fashion Shipping User-Generated 95

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Let’s examine four ways that brands can echo the approach of Nike and others to embrace purposeful profits. What if we start doubting how we do things?

Product 92

Product Branding Gen Z Health 92

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Digital Marketer

JULY 24, 2023

However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. Overview of Mattel & the Barbie Brand Mattel is a globally recognized toy company that has been a pioneer in the industry for decades.

Branding 86

Branding Entertainment Transform Manufacturing 86

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 89

Gen Z Branding User-Generated Influencer Marketing 89

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Branding 125

Branding Fashion Gen Z User-Generated 125

Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. A brand like Honda tries to make you a customer for life (buy a Civic in college, buy a minivan when the children come, and drive off into a sensible sunset in your tricked-out Accord).

Promotion 120

Promotion Finance Analytics User-Generated 120

Martech

FEBRUARY 4, 2022

NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. This makes NFTs a cool tool for brands.”.

Branding 128

Branding Fashion New Technology CRM 128

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Influencer Marketing 117

Influencer Marketing Branding User-Generated Promotion 117

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 113

Gen Z Branding Transform Food 113

Spiralytics

AUGUST 3, 2023

One way to do this is through brand content. In this article, you’ll learn: What branded content is The differences between branded content and other forms of advertising How to create branded content Examples of branded content Let’s begin. What Is Branded Content? It’s because people love a good anecdote.

Branding 98

Branding Advertising Advertisers Fashion 98

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Branding 100

Branding Fashion Retail Customer Acquisition 100

Hubspot Marketing

AUGUST 14, 2023

Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly?

Branding 84

Branding Entertainment Fashion Retail 84

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

OnPassive Marketing

AUGUST 10, 2022

Does Pinterest Promote Your Products? If you are looking for ways to promote your products on Pinterest for free of cost, then you have come to the right place! In this article, we will discuss how to promote your products on Pinterest without spending any money. How To Promote Your Products On Pinterest For Free Of Cost.

Promotion 62

Promotion Product Manufacturing Fashion 62

Sprout Social

NOVEMBER 30, 2022

The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. Creator marketing is when brands partner with content creators to drive awareness and engagement for specific campaigns or initiatives.

Branding 140

Branding Entertainment Education User-Generated 140

SmartBrief - Marketing

DECEMBER 19, 2023

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. Many consumers complained the show cheapened the YSL brand image.

Branding 76

Branding eCommerce Retail Price 76

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 110

Influencer Marketing Market Trends Gen Z Fashion 110

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. In this article, I will tell you how to crack the code and find influencers for your brand. in revenue.

Branding 101

Branding Influencer Marketing Promotion User-Generated 101

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. ECommerce brands looking to improve customer loyalty can benefit from the following personalization methods: Providing auto-fillable forms at checkout.

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 135

Branding Communications Health PR 135

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 135

Branding Gen Z User-Generated Promotion 135