Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content.

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 130

Fashion COS Influencer Marketing Advertising 130

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Martech

JANUARY 10, 2025

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. They could tarnish not only your brands name but also email marketing as a channel. Not one of them stems from any actions I took or conversations I had with the brands that sent them. It’s notoriously thin.

Copywriting 132

Copywriting Law Shipping Fashion 132

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 116

Gen Z Fashion Entertainment Marketing 116

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 84

Branding Fashion Transform Food 84

Scoop.it!

NOVEMBER 7, 2024

Here’s how marketers can use AI to enhance email designs and make email campaigns stand out: High-Quality Visuals You can start by describing what you need—like a vibrant cityscape for a travel promotion—and watch as AI brings your vision to life, producing detailed and eye-catching visuals that are often hard to achieve with traditional methods.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Hubspot Marketing

OCTOBER 7, 2024

Beyonce recently started a hair care line called Cecred, and to prove to the naysayers that the brand's products work, she walked viewers through her usual hair wash day. It adds legitimacy to her brand. Throughout the video, everyone wears Nike shoes, showing that the brand has pairs for adults and children for sports and playtime.

Video Marketing 130

Video Marketing Marketing Marketers Fashion 130

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 77

Gen Z Branding Fashion Retail 77

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. Essentially, it humanizes your brand. The same is true for companies.

Fashion 107

Fashion Energy Price Product 107

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 107

PR Finance Fashion Food 107

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 93

Transform Gen Z Fashion Food 93

Sprout Social

SEPTEMBER 26, 2024

As such, good engagement serves as social proof and reflects positively on your brand authenticity. People may feel more comfortable trusting your brand because so many others are engaging with it. The RivalIQ study found that the median Instagram engagement rate for the top 25% of brands is 1.02%.

User-Generated 121

User-Generated Food Analytics Promotion 121

Hubspot Marketing

OCTOBER 11, 2024

Elevated Brand Awareness and Growth It’s also important to note that the benefits of B2B2C marketing often go far beyond increasing sales. For one, collaborative content creation and marketing efforts between businesses help build brand awareness and grow each company’s consumer base.

Manufacturing 132

Manufacturing B2C eCommerce Marketing 132

Hubspot Marketing

AUGUST 19, 2022

In the early days of YouTube, there weren't a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost?

Promotion 145

Promotion Fashion Analytics Retail 145

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement.

Transform 109

Transform Customer loyalty Fashion Promotion 109

SocialPilot

APRIL 22, 2025

Of course, Instagrams new features allow you to block story sharing from certain people, but realistically for a brand this is a tricky setting to monitor constantly. In the USA, 96% of fashion brands are on Instagram. Influencers have the power to put your brand on the map with their followers.

Fashion 105

Fashion Promotion Branding Price 105

Marketing Insider Group

JANUARY 20, 2025

These agencies take the guesswork out of the process by delivering posts that align with your brand voice and meet SEO best practices. Whether you need thought leadership pieces, how-to guides, or promotional blogs, theyve got you covered. This consistency reinforces brand identity and ensures messaging aligns with business goals.

Thought Leadership 104

Thought Leadership Retail Fashion SEO 104

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketing 98

Marketing Marketers Promotion User-Generated 98

Jeff Bullas

MARCH 15, 2023

Show your followers what your brand is about with images that appeal to their visual senses. Show off your products, tell them your brand story, create graphically altered images and get creative. Check out top brands on Instagram and Vine for some video sharing inspiration.

User-Generated 357

User-Generated Fashion Product Place 357

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed. Promote your products on social media. Cross-promotion is key. Dont be shy.

Retail 95

Retail Shoppers User-Generated Customer Journey 95

Hootsuite

JANUARY 13, 2022

If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. Be consistent with your other branding. But a compelling profile is one of the easiest ways to promote your YouTube channel—and boost your SEO. Format: JPG,GIF or.PNG.

Promotion 145

Promotion User-Generated SEO Analytics 145

Hubspot Marketing

SEPTEMBER 23, 2022

Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins. Fenty Beauty.

Branding 125

Branding Fashion Food User-Generated 125

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Are you aiming for product education, brand awareness, or driving traffic? You can quickly go live from your feed or schedule and promote a live event in the future. Define big-picture marketing goals. They maintain focus.

Video Marketing 107

Video Marketing Entertainment Marketing Marketers 107

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

Influencer Marketing 97

Influencer Marketing Marketing Marketers User-Generated 97

Buffer Marketing

APRIL 30, 2025

Whether you’re building on-brand visuals, editing videos, or writing scroll-stopping captions, these tools help you stay consistent and creative — without spending hours or hiring a designer. With its elegant, minimalist templates, it’s loved by creators and brands for visual storytelling.

User-Generated 104

User-Generated Analytics Fashion Management 104

Hubspot Marketing

NOVEMBER 4, 2024

Looking at this, 84% of my fellow marketers predict social media shopping will overtake third-party websites like Amazon and brand websites as the preferred channel for buying, and I agree with them. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands.

Product 113

Product User-Generated eCommerce Shipping 113

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143

Branding Millennials Fashion Communications 143

Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. Under-emailing Risks Under-emailing can lead to lower brand visibility and lost engagement opportunities. This can result in subscribers forgetting about the brand or losing interest over time.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Buffer Marketing

DECEMBER 11, 2024

The right music can make a brand feel more professional and trustworthy, or help a creator's content feel more authentic and relatable. Uppbeat was designed to help creators discover music for their YouTube videos, but they welcome brand use on their business plan. ⚡ What counts as commercial use?  

Price 21

Price Fashion Energy Place 21

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. If your brand wants to participate in a trend, time is of the essence. TikTok has also been promoting this side of the platform specifically through its annual TikTok book awards.

Gen Z 105

Gen Z Food Fashion Millennials 105

Vertical Response

SEPTEMBER 15, 2024

As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. Use them to highlight importance : Emojis can be used to draw attention to important information or promotions. Keep Your Email On-Brand Your email should reflect your brand’s tone, voice, and visual identity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Buffer Marketing

JANUARY 23, 2025

Instagram’s Collab feature allows creators to co-post content with brands or other users. Its cross-promotion features make it a great choice for creators looking to boost engagement. LinkedIn offers unique opportunities, whether you’re building a personal brand or driving leads for your business.

Thought Leadership 107

Thought Leadership Fashion Energy Food 107