Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Social Media Marketing 119

Social Media Marketing Retail Branding Shoppers 119

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketers 142

Hubspot Marketing

NOVEMBER 11, 2019

Here are some of the best marketing courses you can sign up for right now, and yes, most of them are completely free and industry-recognized. Best Social Media Marketing Courses. Fundamentals of Digital Marketing. Social Media Certification. Social Media Marketing Course.

Social Media Marketing 145

Social Media Marketing Price Inbound Marketing eCommerce 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

JULY 24, 2024

A lot of it is about media coverage, and more fans watching through streaming. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

Gen Z 113

Gen Z Fashion Entertainment Marketers 113

Hootsuite

NOVEMBER 21, 2024

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. Is viral marketing still cool ?

Transform 118

Transform Marketers Marketing Traditional Marketing 118

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 109

Influencer Marketing Fashion User-Generated Analytics 109

Sprout Social

JANUARY 21, 2025

According to The Sprout Social Index 2025 , 54% of marketing leaders will use overall engagement as a measure of social media success in 2025. Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike.

Social Media Marketing 123

Social Media Marketing User-Generated Fashion Promotion 123

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 133

Branding Fashion Food COS 133

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. Essentially, it humanizes your brand. My brand's story is unlike any other, and the same goes for yours.

Fashion 106

Fashion Energy Price Product 106

Buffer Marketing

JANUARY 20, 2025

’ Arguably, however, it may be even harder for brands to appear in this section of the app, given how IG views this as an area where “people tend to look for their closest friends.”   If you’re a brand or creator, read:  help new audiences find  you.

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Buffer Marketing

AUGUST 26, 2024

  With the plethora of social media content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. A good old-fashioned selfie? Share behind-the-scenes stories Audiences love to connect with brands (business or personal) on a deeper level.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketers 94

Buffer Marketing

MARCH 20, 2025

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. If you're a brand, put your logo in the profile photo. Pretty neat, right?

Social Media Marketing 100

Social Media Marketing User-Generated Fashion Food 100

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Is Reddit a good platform for marketing?

Marketers 96

Marketers Marketing Promotion User-Generated 96

Buffer Marketing

DECEMBER 11, 2024

The right music can make a brand feel more professional and trustworthy, or help a creator's content feel more authentic and relatable. Uppbeat was designed to help creators discover music for their YouTube videos, but they welcome brand use on their business plan. Paid plans start at $6.99/month,

Price 21

Price Fashion Energy Place 21

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. With Sprout, you can filter search results based on brand affinity.

Influencer Marketing 107

Influencer Marketing Food User-Generated Affiliate Marketing 107

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Branding 145

Branding Fashion Traditional Marketing Food 145

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media Marketing 87

Social Media Marketing User-Generated Shipping Fashion 87

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 114

Influencer Marketing Marketing Marketers Promotion 114

Buffer Marketing

JANUARY 23, 2025

Instagram’s Collab feature allows creators to co-post content with brands or other users. LinkedIn may not have TikTok-style monetization options (like Creator Funds or in-app shopping), but it can lead to lucrative opportunities such as speaking gigs, consulting projects, or collaborations with professional brands.

Thought Leadership 110

Thought Leadership Fashion Energy Food 110

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. Select your catalog and click Add Products.

eCommerce 90

eCommerce User-Generated Shoppers Entertainment 90

Jeff Bullas

JANUARY 30, 2023

Trends can be seen in many different areas, such as fashion, technology, and societal attitudes. Fads are mostly seen in pop culture, fashion, and consumer products. That’s called “social proof”. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

SocialPilot

JANUARY 30, 2025

Establish Goals for Social Media Campaigns Defining clear goals will help you measure the success of your social media campaigns, so you must define the objectives of your social media campaigns. These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. The notable success of influencer collaborations makes it a highly coveted marketing tactic in the digital age.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Unless it really doesn’t align with your social media strategy, sharing the occasional TBT post is a straightforward way to have a little fun. And if you’re expanding your reach, you’re introducing potential new followers to your brand.

Branding 145

Branding Automobile Fashion Copywriting 145

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Dont be shy.

Retail 80

Retail Shoppers User-Generated Customer Journey 80

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 88

CMO Gen Z Thought Leadership Entertainment 88

Buffer Marketing

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads.

Branding 114

Branding Fashion Millennials Education 114

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. Social selling is really where things are shifting. of Instagram users report following or researching brands and products on the app.

Product 111

Product User-Generated eCommerce Shipping 111

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? Research from the UK Sprout Social Index showed the quality of your product or service matters most. How are other UK brands using Facebook?

Entertainment 81

Entertainment Gen Z Millennials User-Generated 81

Neil Patel

MAY 11, 2021

For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Each account likely has a distinct brand voice, content guidelines, or design. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities.

Fashion 140

Fashion CRM Social Media Marketing Management 140

Hootsuite

APRIL 1, 2021

Fun suggestion: Your brand should have a presence there. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use the social video site, compared to the 69% who use Facebook. The name and email address won’t be publicly linked to your brand, so don’t worry about keeping those on-message.

Branding 145

Branding Promotion Fashion Analytics 145

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. If you're a brand, it helps showcase the results of your products or services.

Transform 116

Transform PR Product User-Generated 116

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 83

Branding Fashion Food COS 83