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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. They could tarnish not only your brands name but also email marketing as a channel. Not one of them stems from any actions I took or conversations I had with the brands that sent them.

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Fashion ecommerce: How to analyze search demand and forecast trends

Search Engine Land

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Set up targeted ads.

Fashion 104
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? For example, e.l.f.

Branding 129
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Find UK TikTok Influencers for your brand

Sprout Social

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. He’s worked with brands like Thomas Sabo and Just Eat.

Gen Z 126
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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement.

Transform 107
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139