Remove Branding Remove Fashion Remove User-Generated
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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 110
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7 Influencer Marketing Tools For Brands and Creators

Buffer Marketing

Say you have a product ready to launch and need to find influencers to generate buzz.   Standout feature for brands: Heepsy provides advanced search filters that allow users to narrow down influencer options based on various criteria such as location, follower count, engagement rates, niche, and more.

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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. Users can add 3D animation to 2D images.

Branding 108
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How live social shopping is driving brand results

Sprout Social

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 122
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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Of course, it isn’t only about the total number of users on the host of social media apps out there. Does it fit your brand image? active users, according to  Statista.

Branding 122
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How Gen Z uses social media and what that means for brands

Sprout Social

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 97