Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 118

Branding Gen Z Energy Shoppers 118

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Why is Pinterest a valuable platform for brands? Brand awareness At the heart of Pinterest is discovery. The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 113

Influencer Marketing Fashion User-Generated Analytics 113

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” Take Stripo, for example.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Search Engine Land

SEPTEMBER 12, 2024

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. It delivers answers to user queries using real-time information from across the web. Non-tech-savvy users may not notice a significant difference.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Scoop.it!

JULY 18, 2024

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Sprout Social

JULY 9, 2025

Others have trusting audiences but don’t fit your brand’s ethos. Keep reading and get to know 30 of the top fitness influencers in Australia—and how to choose the right one for your brand. Based in Adelaide, she’s earned a massive and loyal following, making her an ideal partner for brands targeting a broad and engaged audience.

Branding 99

Branding Transform Health Millennials 99

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. As such, good engagement serves as social proof and reflects positively on your brand authenticity.

User-Generated 120

User-Generated Food Analytics Promotion 120

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.

Influencer Marketing 107

Influencer Marketing Gen Z Affiliate Marketing Fashion 107

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty.

Branding 95

Branding User-Generated Shoppers Fashion 95

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Most brands probably won’t even know a term is trending.

SEO 105

SEO Fashion PR Influencer Marketing 105

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

Transform 126

Transform User-Generated Marketing Marketers 126

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Martech

JUNE 2, 2025

Amid the debate, a growing number of brands prioritize human creativity and representation, drawing a line in the sand regarding AI. Another example is the fashion brand Selkie. The brand’s usually loyal fanbase was loudly critical of AI’s use in designing its Valentine’s Day collection.

Branding 73

Branding User-Generated Fashion Health 73

Hubspot Marketing

JUNE 24, 2025

Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Here’s what’s at risk for brands with trend fatigue: Burnout. Brand erosion. The trend is authentic to your brand.

Gen Z 79

Gen Z Branding Pharmaceutical Fashion 79

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. spend $200+), and 37.3%

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. The right match between influencer and brand creates trust.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Marketing 90

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? And trust creates Brand loyalty.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.

Gen Z 124

Gen Z User-Generated Industry Insights Health 124

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 132

User-Generated Social Media Marketing Analytics Fashion 132

Buffer Marketing

AUGUST 26, 2024

A good old-fashioned selfie?   With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.  Short-form video ? A carousel? Well, that all depends on you and your audience.

Social Media Marketing 118

Social Media Marketing User-Generated Gen Z Thought Leadership 118

Buffer Marketing

APRIL 30, 2025

Detailed analytics can help in understanding post performance and user engagement. Whether you’re building on-brand visuals, editing videos, or writing scroll-stopping captions, these tools help you stay consistent and creative — without spending hours or hiring a designer.

User-Generated 108

User-Generated Analytics Fashion Management 108

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Jeff Bullas

JUNE 27, 2025

In the news On June 15, 2025 , Baidu hosted a 6‑hour livestream with dual AI avatars of Luo Yonghao—powered by its ERNIE model—acting as co‑hosts and interacting in real time and generating 13 million views during the livestream. Opportunities : Monetize generative tracks for games, ads, and YouTube libraries.

Non-Profit 191

Non-Profit User-Generated Transform Education 191

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Earned media value (EMV) is the estimated dollar worth of all the publicity your brand gets without paying for ads.

PR 111

PR User-Generated Transform Thought Leadership 111

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. This visibility is vital for brand recognition and expanding your influence.

User-Generated 96

User-Generated Fashion Gen Z Analytics 96

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. Lets understand SWOT analysis with an example of a fashion brand with a decent social media presence.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketing 98

Marketing Marketers Promotion User-Generated 98

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users.

Transform 121

Transform PR Product User-Generated 121

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed. A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Now, you can discover a brand and purchase all in the same breath.

Product 117

Product User-Generated eCommerce Shipping 117