Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway? The takeaway?

Branding 137

Branding Food Health Product 137

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 132

Gen Z Branding Transform Food 132

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. The Food Group is donating to World Central Kitchen’s US hurricane relief efforts for every gift wrapped. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

Food 124

Food User-Generated Advertisers Advertising 124

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Branding 103

Branding Fashion Food Transform 103

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 105

Branding Food PR Fashion 105

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 104

Branding Customer loyalty Food Market Segmentation 104

Martech

APRIL 25, 2024

Mistake: Image-based emails The single biggest shortcut we see is that brands will resort to sending image-based emails, which means they don’t incorporate live text, dynamic elements or personalization. Yes, an image-based design will be brand-approved and quicker to produce. For food brands, this might take the form of recipes.

Branding 120

Branding eCommerce Food Customer Journey 120

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 123

Branding Fashion Food Communications 123

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Sprout Social

NOVEMBER 30, 2022

The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. Creator marketing is when brands partner with content creators to drive awareness and engagement for specific campaigns or initiatives.

Branding 140

Branding Entertainment Education User-Generated 140

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 103

Branding Transform User-Generated Outbound Marketing 103

Martech

NOVEMBER 25, 2024

Zero-party data is a valuable asset for brands, as it consists of information that customers intentionally and proactively share. For instance, a beauty brand might ask customers to take a quiz to find their ideal skincare routine. This helps brands tailor their marketing efforts accordingly. Here are some common examples: 1.

Customer 121

Customer Food Communications Product 121

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Which new brands?

Branding 78

Branding Food Entertainment Retail 78

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Food/beverage. This goes far beyond room rental fees.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 140

Branding Customer Journey Fashion Marketing Automation Platform 140

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.

Branding 64

Branding Food Education Advertisers 64

Hubspot Marketing

SEPTEMBER 21, 2023

This Is Not a T-Shirt: A Brand, a Culture, a Community–a Life in Streetwear by Bobby Hundreds Image Source In his memoir, Bobby Hundreds invites us into the behind-the-scenes journey of building his iconic and culture-shifting streetwear brand, The Hundreds. Average Rating : 4.8

Branding 131

Branding Transform Finance Fashion 131

Hubspot Marketing

MAY 21, 2024

Like that company, a lot of brands have unnecessary friction in the customer experiences they deliver. That friction negatively impacts those brands’ conversions. Why Brands Struggle to Improve Their Conversion Rates Brands don’t talk to enough different types of people. I’ve seen this happen in user testing quite a bit.

Branding 105

Branding Food Energy Health 105

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 126

Branding Health Customer loyalty User-Generated 126

Hubspot Marketing

DECEMBER 6, 2022

How to Run (& Market) Your Brand With Purpose. Collectively, HubSpotters took 1,306 actions – including buying local foods with a low carbon footprint, unplugging appliances not in use and repurposing items that would normally be thrown away - raising over $9,000 for the GGF. Make it thoughtful, actionable, and intentional.

Branding 140

Branding Food Marketers Marketing 140

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Historically, brands have done a poor job of serving these communities well. Here’s a list of common dimensions of diversity that impact the way a consumer experiences your brand, and ultimately whether or not they convert.

Customer 120

Customer Food Shoppers Retail 120

SMEI

APRIL 25, 2024

Salespeople are Keystone of Comfort and Security As Clarence Francis, former Chairman of the Board, General Foods Corporation, put it, “The salesperson is the keystone of our comfort; the guarantor of our security.” This is what drives sustainable economic growth and technological advancement.”

Food 209

Food Product Customer Branding 209

Sprout Social

APRIL 29, 2024

Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. This will deepen your connection.

Management 107

Management Branding PR Food 107

Hubspot Marketing

APRIL 13, 2023

It's easy to confuse your value proposition with other similar brand assets , such as your mission statement, slogan , or tagline. Value Proposition vs Slogan A slogan is a short, catchy statement that brands use in marketing campaigns to sell a specific product. What job does the customer hire my brand to do?"

Food 145

Food Shipping CRM Branding 145

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? Let’s dive in.

Branding 134

Branding Fashion Non-Profit Marketers 134

Search Engine Land

JULY 19, 2024

‘Double down on one channel’ is really bad advice in 2024 Brands are often overwhelmed by the amount of different platforms they should be working on: Instagram, Facebook, YouTube , TikTok and Pinterest, just to name a few. As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Processing.

Management 92

Management Branding User-Generated SEO 92

Hubspot Marketing

NOVEMBER 13, 2024

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me? Signals That Tell Ecommerce Customers a Brand Is for Them 1.

eCommerce 120

eCommerce Retail Food Price 120

Hubspot Marketing

NOVEMBER 28, 2023

Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter. Meta: Blue Blue is one of the most common logo colors.

Branding 120

Branding Energy Shipping Communications 120

Hubspot Marketing

MAY 27, 2024

In this post, I’ll share 30 hidden messages in the logos of well-known brands. Hidden Messages in Popular Logos Here are some of the most thoughtfully crafted logo designs that convey hidden messages about the brand's history, values, and vision. This concept became integral to their brand and featured in the brand logo.

Branding 113

Branding Automobile Transform Manufacturing 113

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 106

Branding Non-Profit User-Generated Food 106

Hubspot Marketing

NOVEMBER 30, 2022

What brand name will you give your product or service? For instance, product branding could cost roughly $1,000 if you're paying a designer to help you out, and website design could cost anywhere from $500-$3,000 if you're paying a web designer a one-off fee. How to Launch a Food Product. How to Launch a Product on Amazon.

Product 145

Product Food Product Marketing Market Research 145

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 67

Gen Z Branding Retail Education 67

Hubspot Marketing

OCTOBER 16, 2024

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

Branding 127

Branding Price Non-Profit User-Generated 127

Hubspot Marketing

JULY 21, 2023

To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Include elements in your product video that ties it to your brand. You can do this by including the brand's logo or color scheme associated with the company.

Product 145

Product Promotion Food Influencer Marketing 145