Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Food/beverage. This goes far beyond room rental fees.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. The Food Group is donating to World Central Kitchen’s US hurricane relief efforts for every gift wrapped. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

Food 118

Food User-Generated Advertising Advertisers 118

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Historically, brands have done a poor job of serving these communities well. Here’s a list of common dimensions of diversity that impact the way a consumer experiences your brand, and ultimately whether or not they convert.

Customer 125

Customer Food Shoppers Retail 125

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 118

Branding Non-Profit User-Generated Food 118

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. In todays digital world, its about branding and customer engagement.

Branding 86

Branding Retail eCommerce Customer loyalty 86

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Which new brands?

Branding 72

Branding Food Entertainment Retail 72

Hubspot Marketing

NOVEMBER 13, 2024

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me? Signals That Tell Ecommerce Customers a Brand Is for Them 1.

eCommerce 124

eCommerce Retail Food Price 124

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 108

Customer Food Transform Health 108

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 66

Branding User-Generated Food Transform 66

Sprout Social

OCTOBER 23, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. But Lowe’s isn’t just a Halloween haven.

Branding 94

Branding PR Food Promotion 94

Martech

NOVEMBER 25, 2024

Zero-party data is a valuable asset for brands, as it consists of information that customers intentionally and proactively share. For instance, a beauty brand might ask customers to take a quiz to find their ideal skincare routine. This helps brands tailor their marketing efforts accordingly. Here are some common examples: 1.

Customer 114

Customer Food Communications Product 114

Martech

JANUARY 3, 2025

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. Brand visibility throughout the event. Savvy planners know food and beverage costs offer the most flexibility. However, leading user conferences often invest a third of the budget or more in production.

Logistics 121

Logistics Food Entertainment Finance 121

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

Gen Z 110

Gen Z Retail Food Millennials 110

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. They are both fast food companies using AI technology during the food ordering process. The research seems to have come true.

Email Marketing 134

Email Marketing Food Marketing Marketers 134

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. If your brand wants to participate in a trend, time is of the essence. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users.

Gen Z 101

Gen Z Food Fashion Millennials 101

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 80

Branding Fashion Transform Food 80

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. How do you calculate the company’s CAC?

Customer Acquisition 112

Customer Acquisition Customer Food CRM 112

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 78

Branding Transform User-Generated Outbound Marketing 78

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 136

Branding Fashion COS Food 136

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. View this post on Instagram A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) The unapologetic, empowering line speaks both to Fenty Beautys brand purpose and audience. It really doesnt get more on-brand than that.

Food 115

Food Health Law Non-Profit 115

Martech

AUGUST 20, 2024

Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. Let’s be honest, it’s a result that’s not going to be relevant to every brand. Brands that do advertise on HappyKids. Food and restaurants.

Food 120

Food Retail Advertisers Advertising 120

Hubspot Marketing

AUGUST 20, 2024

In an age of push notifications and constant connection, buyers have come to expect quick answers from brands. One of my favorite self-selection tools I’ve ever encountered is the makeup brand Il Makiage’s Power Match quiz. I asked the bot a few questions like “What does Ventura Foods do?” Scale your conversational marketing.

User-Generated 130

User-Generated Food Transform Marketing 130

Martech

JULY 23, 2024

A good stock photo can capture your brand’s message, reducing the need for lengthy descriptions and allowing space for prominent “Buy now” buttons, especially when lead generation pressure is high. The images no longer match the restaurant’s brand or location. The stock can, as they say, stock up.

Food 116

Food User-Generated Management Promotion 116

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 107

PR Finance Fashion Food 107

Sprout Social

SEPTEMBER 26, 2024

As such, good engagement serves as social proof and reflects positively on your brand authenticity. People may feel more comfortable trusting your brand because so many others are engaging with it. The RivalIQ study found that the median Instagram engagement rate for the top 25% of brands is 1.02%.

User-Generated 121

User-Generated Food Analytics Promotion 121

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 113

Food Energy Health Place 113

Martech

DECEMBER 18, 2024

Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. AI-powered personalization will evolve.

Gen Z 107

Gen Z Transform Health Entertainment 107

Martech

AUGUST 13, 2024

Listen, learn, respond Last year, there were several incidents where large groups of consumers used social media to complain about brand problems. Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. Gil’s authentic self was a perfect fit and he was hired.

Transform 134

Transform Marketing Marketers Traditional Marketing 134

Hubspot Marketing

JULY 12, 2024

At first you have to welcome everyone, take their jackets, and offer them food or a drink. The SPACES model is a fantastic framework to help brands determine how the community can help the business with a specific focus.” No need to take my word for it because the experts agree that this is a pretty solid foundation.

Management 106

Management Food User-Generated Customer Acquisition 106

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Gen Z 130

Gen Z Branding Fashion Food 130

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Martech

APRIL 7, 2025

Dig deeper: 3 steps to an authentic brand Identity, intention and implementation The hidden competition you’re ignoring Businesses face two types of competition what Bob Moesta calls “supply-side” and “demand-side.” We didn’t want our trip to end at some crummy fast-food joint.

Customer 113

Customer Food Place Branding 113

Hubspot Marketing

FEBRUARY 4, 2025

Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonalds is one of the most popular and long-lasting brands weve got. Theres a reason McDonalds ranks among the top 10 most magnetic brands for Gen Z surpassing Sephora, NFL, and Starbucks. Of course she does.

Gen Z 105

Gen Z Fashion Food Marketing 105

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 93

Transform Gen Z Fashion Food 93

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 122

Branding Food PR Fashion 122