Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? And we’re the number one sports destination for Gen Z fans.”

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

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Gen Z Whitepaper Influencer Marketing User-Generated 127

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 132

Gen Z Branding Transform Food 132

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. Run and measure campaigns.

Gen Z 115

Gen Z Branding Fashion Food 115

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 132

Gen Z User-Generated Education Food 132

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76).

Gen Z 128

Gen Z Millennials Fashion Food 128

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Search Engine Land

FEBRUARY 8, 2024

Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google , and last year the company introduced search ads. TikTok is more than a platform for awareness – it can also generate sales and conversions for brands and businesses (look no further than #TikTokMadeMeBuyIt).

Gen Z 118

Gen Z Food User-Generated Entertainment 118

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. If this was a real game, who would you main? — nba paint (@nba_paint) August 21, 2021.

Gen Z 143

Gen Z User-Generated Millennials Branding 143

Hubspot Marketing

JUNE 4, 2024

Then, bring those ideas to the generators below. The Best AI Content Generators 1. Craiyon Craiyon is an easy and free AI image generator. Below, I tested it by asking it to create an AI image of a happy cat eating food. I asked Rytr to generate a blog idea and outline about marketing to Gen Z.

Gen Z 116

Gen Z User-Generated Price Copywriting 116

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 67

Gen Z Branding Retail Education 67

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Gen Z and Gen X prefer to donate via Facebook, social media, texting, and mobile apps. Nonprofit Trends to Watch in 2022. View this post on Instagram.

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Market Trends Gen Z Non-Profit User-Generated 142

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Influencer Marketing 113

Influencer Marketing Gen Z Fashion Food 113

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

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Market Trends Gen Z Marketing Marketers 130

Martech

SEPTEMBER 13, 2023

41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. Get MarTech! In your inbox.

Gen Z 130

Gen Z Shoppers Retail Price 130

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Marketing on Twitch is in its early stages, but that doesn’t mean that brands haven’t already started jumping on the channel to raise awareness for their business. Partner with influencers that align with your brand.

Gen Z 115

Gen Z Food Influencer Marketing Marketing 115

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Showing up in social media search results is vital for brands. Gen Z users in the U.S. Search engine results generally provide information.

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Gen Z Fashion Food Entertainment 125

Marketing Insider Group

SEPTEMBER 15, 2020

On the other hand, brands with physical storefronts should ask themselves how digital technology and activity could enhance real-life experience. . Meanwhile, 66% of Gen Z say in-store availability is important. Some brands find phygital marketing attractive because it helps them scale their in-store operations and overhead.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Sprout Social

JUNE 14, 2022

Expanding into older demographics makes sense for brands. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts.

Gen Z 107

Gen Z Transform Millennials User-Generated 107

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

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Branding Transform Gen Z Entertainment 128

Sprout Social

OCTOBER 31, 2018

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. The big one?

Branding 99

Branding Gen Z Food Millennials 99

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Think ahead.

Gen Z 145

Gen Z Education Marketing Marketers 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Think only the “cool brands” are killin’ it on social?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. And we’re the number one sports destination for Gen Z fans.” or “Drive online sales” during setup.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JUNE 18, 2020

You don’t need to abandon all editing to make this trend work for your brand. Even retail brands are turning to self-portraits for a fresh angle. The spring campaigns by fashion brand Aritzia feature models at home taking selfies on their phones, resulting in some charmingly lo-fi looks. The maximalist food photo.

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Food Gen Z Fashion Marketing 145

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. All of the content types above are totally fair game for brands. Trying to decide between Instagram Reels vs. TikTok?

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Gen Z Entertainment Law Fashion 134

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertising 107

Advertising Advertisers Gen Z Inbound Marketing 107

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands.

Gen Z 120

Gen Z Law Marketing Marketers 120

Sprout Social

DECEMBER 9, 2020

In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too. Since Twitter personalizes ‘For You’ trends based on your interests and activity, you’ll mostly see topics that align with your brand and industry.

Gen Z 137

Gen Z Entertainment Food Health 137

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 79

Branding PR Food Gen Z 79