Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. What are brand colors?

Branding 138

Branding Food Finance Fashion 138

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common. Think about your message.

Branding 145

Branding Food User-Generated SEO 145

Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway?

Branding 137

Branding Food Health Product 137

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. The Food Group is donating to World Central Kitchen’s US hurricane relief efforts for every gift wrapped. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

Food 124

Food User-Generated Advertising Advertisers 124

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 132

Gen Z Branding Transform Food 132

Martech

NOVEMBER 25, 2024

Zero-party data is a valuable asset for brands, as it consists of information that customers intentionally and proactively share. For instance, a beauty brand might ask customers to take a quiz to find their ideal skincare routine. This helps brands tailor their marketing efforts accordingly. Here are some common examples: 1.

Customer 121

Customer Food Communications Product 121

SMEI

APRIL 25, 2024

Salespeople are Keystone of Comfort and Security As Clarence Francis, former Chairman of the Board, General Foods Corporation, put it, “The salesperson is the keystone of our comfort; the guarantor of our security.” Much more product than ever before, however, must be moved from factories to consumers to achieve that goal.

Food 209

Food Product Customer Branding 209

Martech

APRIL 25, 2024

Mistake: Image-based emails The single biggest shortcut we see is that brands will resort to sending image-based emails, which means they don’t incorporate live text, dynamic elements or personalization. Yes, an image-based design will be brand-approved and quicker to produce. For food brands, this might take the form of recipes.

Branding 120

Branding eCommerce Food Email Marketing 120

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 104

Branding Customer loyalty Food Market Segmentation 104

Hootsuite

JUNE 14, 2023

Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. Free 30-Day Trial What is a brand voice? Why is having a consistent brand voice important?

Branding 117

Branding Food Entertainment Communications 117

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 105

Branding Food PR Fashion 105

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 103

Branding Transform User-Generated Outbound Marketing 103

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Branding 103

Branding Fashion Food Transform 103

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 123

Branding Fashion Food Communications 123

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 140

Branding Customer Journey Fashion Marketing Automation Platform 140

Sprout Social

DECEMBER 21, 2023

What made you choose one product over another? So it pays for your brand and products to stand out against the competition. This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Product 119

Product Price Target Market Food 119

Sprout Social

NOVEMBER 30, 2022

The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. Creator marketing is when brands partner with content creators to drive awareness and engagement for specific campaigns or initiatives.

Branding 140

Branding Entertainment Education User-Generated 140

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Hubspot Marketing

APRIL 13, 2023

For that reason, it's important to create one that accurately represents your products and services and makes it clear why you're the best choice. It's easy to confuse your value proposition with other similar brand assets , such as your mission statement, slogan , or tagline. However, writing it from scratch is hard.

Food 145

Food Shipping CRM Branding 145

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Which new brands?

Branding 78

Branding Food Entertainment Retail 78

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Historically, brands have done a poor job of serving these communities well. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Acknowledge the many ways consumers can be different.

Customer 120

Customer Food Shoppers Retail 120

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Food/beverage. This goes far beyond room rental fees.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Hubspot Marketing

SEPTEMBER 21, 2023

This Is Not a T-Shirt: A Brand, a Culture, a Community–a Life in Streetwear by Bobby Hundreds Image Source In his memoir, Bobby Hundreds invites us into the behind-the-scenes journey of building his iconic and culture-shifting streetwear brand, The Hundreds. Average Rating : 4.8 Average Rating : 4.7

Branding 131

Branding Transform Finance Fashion 131

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

Hubspot Marketing

NOVEMBER 13, 2024

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me? Signals That Tell Ecommerce Customers a Brand Is for Them 1.

eCommerce 120

eCommerce Retail Food Price 120

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. What is review management?

Management 95

Management Branding Customer loyalty Shipping 95

Hubspot Marketing

MAY 21, 2024

Like that company, a lot of brands have unnecessary friction in the customer experiences they deliver. That friction negatively impacts those brands’ conversions. Why Brands Struggle to Improve Their Conversion Rates Brands don’t talk to enough different types of people. I’ve seen this happen in user testing quite a bit.

Branding 105

Branding Food Energy Health 105

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 126

Branding Health Customer loyalty User-Generated 126

SocialPilot

JANUARY 21, 2024

You can not only reach out to more people in less time, but you can also establish a significant presence for your brand. Brand Or Influencer Partnerships You know that collaborating with a pertinent brand or influencer can result in a large number of new followers and engagement on your Twitter profile. Have some fun with it!

Branding 102

Branding User-Generated Entertainment Food 102

Sprout Social

JANUARY 25, 2023

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. Certainly, nobody in 1985 could have predicted the future of Apple.

Branding 125

Branding Real Estate Law Finance 125

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.

Branding 64

Branding Food Education Advertising 64

Hubspot Marketing

DECEMBER 6, 2022

How to Run (& Market) Your Brand With Purpose. Collectively, HubSpotters took 1,306 actions – including buying local foods with a low carbon footprint, unplugging appliances not in use and repurposing items that would normally be thrown away - raising over $9,000 for the GGF. Make it thoughtful, actionable, and intentional.

Branding 140

Branding Food Marketing Marketers 140

Search Engine Land

JULY 19, 2024

‘Double down on one channel’ is really bad advice in 2024 Brands are often overwhelmed by the amount of different platforms they should be working on: Instagram, Facebook, YouTube , TikTok and Pinterest, just to name a few. As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Processing.

Management 92

Management Branding User-Generated SEO 92

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? Let’s dive in.

Branding 134

Branding Fashion Non-Profit Marketing 134

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. They become obsessed with how it can create productivity. They are both fast food companies using AI technology during the food ordering process.

Email Marketing 136

Email Marketing Food Marketing Marketers 136