Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 90

Gen Z Branding Retail Education 90

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 118

Branding Non-Profit User-Generated Food 118

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Customer Acquisition 108

Customer Acquisition Customer Food CRM 108

Sprout Social

SEPTEMBER 26, 2024

As such, good engagement serves as social proof and reflects positively on your brand authenticity. People may feel more comfortable trusting your brand because so many others are engaging with it. The RivalIQ study found that the median Instagram engagement rate for the top 25% of brands is 1.02%.

User-Generated 121

User-Generated Food Analytics Promotion 121

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. If your brand wants to participate in a trend, time is of the essence. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users.

Gen Z 103

Gen Z Food Fashion Millennials 103

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. They became synonymous with fast food.

Price 111

Price Real Estate Promotion Food 111

Martech

JULY 23, 2024

A good stock photo can capture your brand’s message, reducing the need for lengthy descriptions and allowing space for prominent “Buy now” buttons, especially when lead generation pressure is high. The images no longer match the restaurant’s brand or location. The stock can, as they say, stock up.

Food 112

Food User-Generated Management Promotion 112

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Hubspot Marketing

JULY 21, 2023

To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Product Videos for Marketing How to Create Product Videos 10 Promotional Product Videos That Make You Want to Buy What is a product video? What is a product video?

Product 145

Product Promotion Food Influencer Marketing 145

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 69

Branding User-Generated Food Transform 69

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 82

Branding Fashion Transform Food 82

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Awareness stage Strategy.

Brand Management 107

Brand Management User-Generated Marketing Marketers 107

Hubspot Marketing

JULY 12, 2024

At first you have to welcome everyone, take their jackets, and offer them food or a drink. The SPACES model is a fantastic framework to help brands determine how the community can help the business with a specific focus.” Members promote your products and services through word of mouth, affiliate programs, and social media.

Management 106

Management Food User-Generated Customer Acquisition 106

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 78

Branding Transform User-Generated Outbound Marketing 78

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Hubspot Marketing

AUGUST 20, 2024

In an age of push notifications and constant connection, buyers have come to expect quick answers from brands. Turn product content into marketing promotional materials. One of my favorite self-selection tools I’ve ever encountered is the makeup brand Il Makiage’s Power Match quiz. Scale your conversational marketing.

User-Generated 130

User-Generated Food Transform Marketing 130

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker.

Gen Z 114

Gen Z Millennials Health Food 114

Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 104

PR Finance Fashion Food 104

Hubspot Marketing

OCTOBER 11, 2024

Elevated Brand Awareness and Growth It’s also important to note that the benefits of B2B2C marketing often go far beyond increasing sales. For one, collaborative content creation and marketing efforts between businesses help build brand awareness and grow each company’s consumer base.

Manufacturing 130

Manufacturing B2C eCommerce Marketing 130

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. Direct sales conversations and promotions. Consider a brand like Apple from this holistic perspective. PR and earned media.

CMO 125

CMO Traditional Marketing Communications Marketing 125

AWeber

MARCH 11, 2024

You have a passion for food and want to share it with the world. And it gives you another way to earn income and promote your books and products to a wider audience. And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food.

Food 101

Food Affiliate Marketing SEO Promotion 101

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 93

Transform Gen Z Fashion Food 93

Backlinko

APRIL 29, 2025

Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online. Ecommerce brands can target several types of keywords. Its a recipe for draining your time and money.

eCommerce 79

eCommerce Food Shoppers Retail 79

Sprout Social

JANUARY 31, 2025

The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win. More brands are finding creative ways to use AI in marketing every day. AI social media tools offer brands a way to stay competitive and raise their content and customer experience standards.

Social Media Marketing 115

Social Media Marketing User-Generated Food Branding 115

illumin

NOVEMBER 21, 2024

While not every customer is keen to make their holiday purchases on their first outing, enticing sales and promotions can draw them in. Food budgets are tight It is apparent across industry predictions that customers are conflicted between saving money and spending to get the most out of their holidays.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

JULY 29, 2021

Or is it more #branded? Read on to learn more about how using hashtags on Instagram could benefit your brand and how to put these strategies into action. Read on to learn more about how using hashtags on Instagram could benefit your brand and how to put these strategies into action. Hashtags are good for overall brand exposure.

Branding 145

Branding Real Estate Food User-Generated 145

Hubspot Marketing

SEPTEMBER 23, 2022

Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins. Food My Muse.

Branding 123

Branding Fashion Food User-Generated 123

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm. Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Customers.ai

DECEMBER 4, 2024

Brand Spotlight: Nike Nike nails this approach with their clean, minimalistic signup forms. Brand Spotlight: Canva Canva does an incredible job leveraging their website for email growth. They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Neil Patel

MARCH 9, 2023

Your group should provide valuable tips for small business owners, like how their brand can make them stand out. This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. And, it allows you to freely promote your group via public social media.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Hubspot Marketing

AUGUST 20, 2024

To prove novelty : you can make your offer exclusive : only available through a single source — your company, your brand. After breathing, food, water, shelter, clothing, and sleep, feeling safe and secure is our next priority. Novelty creates the potential for change, an opportunity to become different, better.

Copywriting 114

Copywriting Marketing Marketers Food 114

Hootsuite

JUNE 1, 2022

Making some dang money through brand partnerships by leveraging a really great brand pitch deck. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?” The real key to landing the collab of your dreams is to perfect the art of the brand pitch. Sure you can!

Branding 145

Branding Food PR Analytics 145

Jeff Bullas

JANUARY 3, 2023

For instance, I am a vegan and love reading, talking, and promoting veganism. If I go to jail as a vegan, do I get served vegan food? Use Clickbank to see if your desired niche has products you can promote as an affiliate. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Sprout Social

OCTOBER 3, 2022

As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. They cultivate authentic communities and build unique personal brands, some even reaching celebrity status. Generate more engagement.

Branding 131

Branding Transform Affiliate Marketing Education 131

SocialPilot

APRIL 1, 2025

Build Trust and Turn Customers into Brand Advocates Customers trust businesses with strong reviews. By actively managing reviews, you turn happy customers into brand advocates while improving your local search visibility! Promote it. Respond to every review, good or bad (shows you care and builds credibility). Announce it.

Food 70

Food Marketing Marketers Promotion 70