Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 118

Branding Fashion Food COS 118

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 124

Real Estate Branding Fashion Food 124

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. So how do you know if your company has brand awareness?

Branding 140

Branding Food User-Generated Advertising 140

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Branding 103

Branding Fashion Food Transform 103

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 132

Gen Z Branding Transform Food 132

Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). The world is moving faster than ever before.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Jeff Bullas

JANUARY 3, 2023

For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. To extend keyword research, use Quora as it offers plenty of user-generated content from real people talking about real problems. If I go to jail as a vegan, do I get served vegan food? Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Sprout Social

NOVEMBER 30, 2022

The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. Creator marketing is when brands partner with content creators to drive awareness and engagement for specific campaigns or initiatives.

Branding 140

Branding Entertainment Education User-Generated 140

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 103

Branding Transform User-Generated Outbound Marketing 103

SocialPilot

JANUARY 21, 2024

As one of the world’s most popular social media platforms , it offers unparalleled support to its users. You can not only reach out to more people in less time, but you can also establish a significant presence for your brand. It’s a win-win situation for your brand, your partner, and your audience.

Branding 102

Branding User-Generated Entertainment Food 102

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 131

Branding Analytics Food Social Media Marketing 131

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 126

Branding Health Customer loyalty User-Generated 126

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 125

Communications Branding User-Generated Customer loyalty 125

Neil Patel

AUGUST 12, 2021

After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. Create a Cohesive Brand Voice.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. The beauty brand sends out segmented emails to remind customers to restock on items they’re likely running low on. Buyers like brands to treat them as individuals and respond to their pain points. Let’s look at them one-by-one.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 125

User-Generated Food Transform Marketing 125

Martech

JANUARY 11, 2024

Some other “must-buy” AI-powered devices: Brisk It’s NeoSear grill: “Once you’ve prepped the food, Brisk It’s InnoGrill AI 2.0 The Chef AI air fryer detects what food you’ve put in it, saving you the trouble of hitting a button. technology will command the grill to cook it.” A $2000 on switch? Get MarTech!

Food 118

Food User-Generated Advertising Advertisers 118

Search Engine Land

JULY 19, 2024

With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses. As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Enter ChatGPT, leading the movement of generative AI. Processing.

Management 92

Management Branding User-Generated SEO 92

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 140

Branding Customer Journey Fashion Marketing Automation Platform 140

Hubspot Marketing

OCTOBER 16, 2024

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

Branding 127

Branding Price Non-Profit User-Generated 127

Neil Patel

OCTOBER 14, 2021

If an increase of 30% in Pinterest accounts over the last year isn’t an indication that your business should be joining over 250 million monthly active users, I don’t know what would be. Most of Pinterest users, 71.1 Males users only account for 14.9 Their followers will see your brand, too! percent of the audience.

Branding 145

Branding Analytics Marketing Marketers 145

Sprout Social

JANUARY 25, 2023

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. Start with your users or customers and think through some questions: What else are they using?

Branding 125

Branding Real Estate Law Finance 125

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Weight Watchers. Trader Joe’s.

Content Marketing 145

Content Marketing Food User-Generated Marketing 145

Search Engine Land

FEBRUARY 8, 2024

A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. TikTok is more than a platform for awareness – it can also generate sales and conversions for brands and businesses (look no further than #TikTokMadeMeBuyIt).

Gen Z 118

Gen Z Food User-Generated Entertainment 118

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Use them if they’re associated with your brand.

User-Generated 120

User-Generated Food Management Price 120

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4 billion in 2028.

Advertising 128

Advertising Advertisers Food User-Generated 128

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? Let’s dive in.

Branding 134

Branding Fashion Non-Profit Marketing 134

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 106

Branding Non-Profit User-Generated Food 106

Hootsuite

APRIL 18, 2022

Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Say you’re a fashion brand with a chic new collection of capes (the dream ). Your Reels can appear in users’ feeds. Here’s another food-related example. And you know what?

Fashion 144

Fashion Food User-Generated Entertainment 144

Hubspot Marketing

APRIL 8, 2021

Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. The channel is also a great platform for businesses, as many consumers report using it to interact with the brands they enjoy. A great way to generate engagement with your Facebook audience is to ask them questions.

User-Generated 143

User-Generated Food Promotion Product 143

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. Even though El Arroyo is a Mexican restaurant, you won’t find any pictures of food on its Instagram.

Food 127

Food Marketing Marketers Millennials 127

Neil Patel

SEPTEMBER 22, 2020

Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. More users, more sales, and more brand awareness.

Fashion 145

Fashion Transform User-Generated Food 145

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Promote hot in-store items.

Branding 129

Branding Health Thought Leadership Fashion 129

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. The platform’s active user numbers are equally impressive. At the end of 2020, Instagram surpassed one billion global users. The only reason businesses pay money to Instagram users is the exposure to the audiences they receive in return. Promote affiliate links. Start an Instagram shop.

Food 145

Food Promotion Fashion User-Generated 145

Hootsuite

DECEMBER 14, 2021

TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. It’s no surprise that users are doing what they can to become its next big thing. TikTok currently sits at 1 billion active users, which makes it the 7th largest social media network in the world.

Food 143

Food User-Generated Energy Social Media Marketing 143

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Championing user-generated content. User-generated content is content created by your audiences that relates to your business.

Market Trends 142

Market Trends Gen Z Non-Profit User-Generated 142