Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 77

Branding Gen Z Pharmaceutical Health 77

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 118

Customer Food Transform Health 118

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. As such, good engagement serves as social proof and reflects positively on your brand authenticity.

User-Generated 121

User-Generated Food Analytics Promotion 121

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 103

Gen Z Food Fashion Millennials 103

Hubspot Marketing

NOVEMBER 6, 2023

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

User-Generated 128

User-Generated Shoppers Manufacturing Promotion 128

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 90

Gen Z Branding Retail Education 90

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 70

Branding User-Generated Food Transform 70

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

Gen Z 104

Gen Z Retail Food Millennials 104

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 78

Branding Transform User-Generated Outbound Marketing 78

Hubspot Marketing

JULY 12, 2024

At first you have to welcome everyone, take their jackets, and offer them food or a drink. The SPACES model is a fantastic framework to help brands determine how the community can help the business with a specific focus.” No need to take my word for it because the experts agree that this is a pretty solid foundation.

Management 106

Management Food User-Generated Customer Acquisition 106

Martech

JULY 23, 2024

A good stock photo can capture your brand’s message, reducing the need for lengthy descriptions and allowing space for prominent “Buy now” buttons, especially when lead generation pressure is high. Dig deeper: The power of metadata: An introduction for DAM users 2. The stock can, as they say, stock up.

Food 112

Food User-Generated Management Promotion 112

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Use them if they’re associated with your brand.

User-Generated 115

User-Generated Food Management Price 115

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. It really doesnt get more on-brand than that.

Food 117

Food Health Law Non-Profit 117

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. For this prompt, try selecting the brand manager persona. I am trained with MarTech content.

Brand Management 107

Brand Management User-Generated Marketing Marketers 107

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Sprout Social

JANUARY 31, 2025

The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win. More brands are finding creative ways to use AI in marketing every day. AI social media tools offer brands a way to stay competitive and raise their content and customer experience standards.

Social Media Marketing 115

Social Media Marketing User-Generated Food Branding 115

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. Consider a brand like Apple from this holistic perspective. It’s a uniform, seamless brand experience. PR and earned media.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.

Retail 86

Retail B2C User-Generated Food 86

Backlinko

NOVEMBER 8, 2024

Since the 1940s, McDonald’s has used the 4 Ps to become the brand we know today: Product: Fast, reliable burgers and fries Price: Affordable. McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food. AI can give you access to real-time insights into market trends and user behavior.

Price 111

Price Real Estate Promotion Food 111

Search Engine Land

SEPTEMBER 4, 2024

Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. Combining video and image assets in Demand Generation can increase conversions by 20% at the same cost per action (CPA), compared to those relying solely on video, according to Internal Google data.

Food 85

Food User-Generated Advertising Advertisers 85

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. By the end, you’ll have a toolbox full of strategies to make your brand stand out in the crowd. Let’s look at two brands crushing the testimonial game: DialMyCalls , a mass texting service, nails B2B testimonials.

Customer 110

Customer Shoppers User-Generated B2C 110

AWeber

MARCH 11, 2024

You have a passion for food and want to share it with the world. Plus, there’s all the food. But getting started as a food blogger might sound complicated, especially if you’ve never launched a website before. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place.

Food 101

Food Affiliate Marketing SEO Promotion 101

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common. Use a blog name generator.

Branding 145

Branding Food User-Generated SEO 145

SocialPilot

DECEMBER 11, 2024

When you respond to dissatisfied customers, you show them that you care about their association with the brand and that their feedback and complaints matter to the business. You must attempt to generate goodwill with the customers with each review response. Go ahead and ace your brand reputation management game.

Food 110

Food Management User-Generated SEO 110

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 135

Real Estate Branding Fashion Food 135

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 137

Branding Fashion COS Food 137

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Branding 129

Branding Fashion Food Transform 129

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 111

Promotion Thought Leadership Health Non-Profit 111

Backlinko

OCTOBER 21, 2024

The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” It runs a test to see how users engage with this new information. It runs a test to see how users engage with this new information.

SEO 99

SEO Finance User-Generated Food 99

Sprout Social

JULY 29, 2021

Or is it more #branded? Read on to learn more about how using hashtags on Instagram could benefit your brand and how to put these strategies into action. Read on to learn more about how using hashtags on Instagram could benefit your brand and how to put these strategies into action. Hashtags are good for overall brand exposure.

Branding 145

Branding Real Estate Food User-Generated 145

Martech

FEBRUARY 7, 2025

But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? Users in-market for jobs in specific industries. LinkedIn pixel : Track website interactions to retarget engaged users. The key is strategic targeting. Company size.

Advertising 75

Advertising Advertisers User-Generated Food 75

Hubspot Marketing

SEPTEMBER 23, 2022

Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins. Food My Muse.

Branding 123

Branding Fashion Food User-Generated 123

Hubspot Marketing

OCTOBER 14, 2024

From your sales team to customer support, having the right people in place can make a difference in how your customers experience your brand. This could be anything from your packaging to online reviews — anything that gives your customers confidence in your brand. People: Who’s involved in delivering your product?

Price 117

Price Marketing Marketers User-Generated 117

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. What are the benefits of advertising on Facebook?

Advertisers 112

Advertisers Advertising User-Generated Management 112

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. So how do you know if your company has brand awareness?

Branding 140

Branding Food User-Generated Advertising 140