Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

OCTOBER 21, 2024

Jade Walters is, easily, the Queen of Gen Z LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.

Gen Z 101

Gen Z Copywriting Influencer Marketing Education 101

Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” ” The trust gap. .” Why we care.

Gen Z 119

Gen Z Branding Millennials Retail 119

Businesses Grow

NOVEMBER 25, 2024

Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers. Gen Z: The Digital Natives’ Playground Let’s kick things off with the youngest consumer crowd on the block – Gen Z.

Gen Z 124

Gen Z Millennials Entertainment Market Research 124

Hubspot Marketing

SEPTEMBER 9, 2024

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. According to research firm Beano Brain , they think YouTube is “the coolest brand.” Many of the objects and experiences available for purchase in these games mimic those into real life; they’re often even branded.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 48

Gen Z Branding Customer Journey Communications 48

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration.

Gen Z 121

Gen Z Millennials User-Generated Shoppers 121

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

APRIL 28, 2025

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform 113

Transform Gen Z Manufacturing Millennials 113

Hubspot Marketing

NOVEMBER 11, 2024

Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Brand Identity Elements 1.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Hubspot Marketing

NOVEMBER 1, 2023

Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses.

Gen Z 129

Gen Z Millennials Customer Acquisition Law 129

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. TikTok is the #1 search engine for more than half of Gen Z.

Gen Z 144

Gen Z Promotion Product Branding 144

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 121

Branding Gen Z Energy Shoppers 121

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Scoop.it!

JULY 18, 2024

By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

MARCH 24, 2025

Dig deeper: Salesforce Agentforce: What you need to know Loyalty programs and social shopping are hot Brand loyalty can be fleeting today, especially among younger shoppers. Gen Z is three times more likely than baby boomers to value exclusive experiences. 29% plan to introduce one in the next 24 months.

Retail 110

Retail Gen Z Transform Shoppers 110

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Don’t ignore Gen Z. A caviar what now?

Gen Z 131

Gen Z Millennials Food Global Marketing 131

illumin

NOVEMBER 19, 2024

Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers. Shopping starts early for Gen Z Gen Z is a critical demographic for retailers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing.

Gen Z 118

Gen Z Transform Direct Mail Outbound Marketing 118

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.

Gen Z 99

Gen Z Fashion Millennials Retail 99

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 76

Gen Z Branding Fashion Retail 76

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Search Engine Land

AUGUST 19, 2024

Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Brands will need to expand their creative across multiple agencies as the continual testing of content will help garner interest and conversion.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Martech

FEBRUARY 11, 2025

Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. First, brands appearing in AI-powered searches are gaining a massive edge. The time to act is now.

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Hubspot Marketing

FEBRUARY 3, 2025

From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy.

Gen Z 67

Gen Z Fashion Food Marketing 67

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

NOVEMBER 8, 2024

For brand consideration, use video view campaigns. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 126

Gen Z CRM Millennials B2C 126

Hubspot Marketing

JANUARY 31, 2025

Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley.

Gen Z 100

Gen Z Manufacturing Millennials Fashion 100

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. Zero loyalty : They will switch brands after even a single negative experience. “[J]ust one single poor experience” can shatter brand loyalty, underscoring the importance of consistently exceeding expectations.

Gen Z 109

Gen Z Retail Food Millennials 109