Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z

Sprout Social

JULY 9, 2025

Others have trusting audiences but don’t fit your brand’s ethos. Keep reading and get to know 30 of the top fitness influencers in Australia—and how to choose the right one for your brand. Based in Adelaide, she’s earned a massive and loyal following, making her an ideal partner for brands targeting a broad and engaged audience.

Branding

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

Gen Z

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing

Sprout Social

JULY 1, 2025

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. With TikTok’s format encouraging authentic, creative content, brands can reach audiences naturally—key for communicating with Australian audiences.

Branding

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like.

Gen Z

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Influencers don’t just drive platform choices, they also influence brand engagement. This list isn’t exhaustive, of course.

Influencer Marketing

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Branding

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours. The report also found that approximately one in five Australians creates social media content to generate income.

Gen Z

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more. Prioritizing SERP saturation and discovery features is essential for any brand.

SEO

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. Claims of health benefits or results need to be supported by proof.

Gen Z

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR

The Drum

JUNE 27, 2025

Here’s what brands can learn about keeping pace with their consumers. In 2024, global run club memberships surged by 59% (Strava, 2024), but this was driven by more than just a desire for fitness, health, or calorie-burn. Over half of gen Z join run clubs not for the miles, but to meet new people. Read more here

Gen Z

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. What is FinTok?

Gen Z

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing

SocialPilot

JULY 21, 2025

It’s which one actually works for your brand’s voice, audience, and growth goals in the coming years. Many brands are stuck reposting the same content across both platforms, hoping something sticks. Engagement Rate Threads brings in a 6.25% engagement rate on average for brands boosted by its cleaner feed and more intentional posting.

Gen Z

Sprout Social

APRIL 10, 2025

This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries. Like in many regulated sectors, conversations about medical conditions and healthcare brands are rampant with misinformation. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z

Sprout Social

JULY 7, 2025

From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact. But with so many influencers to choose from, it’s tough to identify influencers who truly align with your brand. Local live brand activations , like pop-up events or in-person collaborations, are the perfect option.

Food

Set Up

MAY 20, 2025

They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve. From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. And theyre not alone.

Gen Z

SocialPilot

FEBRUARY 19, 2025

For brands looking to maximize visibility through paid campaigns, Twitter remains a solid option. It creates a space that reflects its brand values. For instance, a local artisan brand might use Bluesky to host a customer server because it can create a direct connection with its audience. We’ve only scratched the surface.

Gen Z

SocialPilot

JUNE 26, 2025

Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? LinkedIn is perfect for keeping your brand top-of-mind. Build Trust with Thought Leadership: People trust people more than brands.

Gen Z

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.

Gen Z

Hootsuite

FEBRUARY 10, 2025

The benefits of social media in healthcare Build a positive brand image Healthcare organizations arent usually what most people associate with brands, like remembering a Coca-Cola commercial from their childhood. Social listening can also identify key public health concerns and sentiments about current outbreaks or health events.

Law

Sprout Social

DECEMBER 19, 2024

In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers demanded brands take action. In a flash, brands went from staying out of it to being at the center of social media activism. Consumers began to see brand activism as performative. Do consumers want companies to take a stand on social issues?

Gen Z

Sprout Social

JUNE 3, 2025

Yet, if you head over to Calms TikTok account, youll find something a bit different: chaotic memes, low brow humor and a dash of education around mindfulness and mental health. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful.

Gen Z

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Plus, financial services brands arent a monolith. According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today.

Marketing Strategy

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. One third of Gen Z gamers want virtual stores to shop at in the 3D worlds they explore. Why we care.

Gen Z

Buffer Marketing

OCTOBER 16, 2023

Expanded Profile Bios Feature Expanded profile bios offer users more space to express themselves, improving personal branding opportunities. Expanded Mental Health Support In line with World Mental Health Day, TikTok announces expanded mental health support options for users.

Gen Z

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z

Sprout Social

DECEMBER 13, 2022

The link between social media and mental health is well-documented. We know there are pros and cons of social media use, but it’s important to remember there is a human working hard on the social accounts of your favorite brands. Below we break down how to manage mental health and social media.

Health

Neil Patel

DECEMBER 28, 2021

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports.

Gen Z

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76).

Gen Z

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Consumers slide into brands’ DMs for customer service.

Social Media Marketing

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. Run and measure campaigns.

Gen Z

Hubspot Marketing

DECEMBER 16, 2024

"In 2024, we saw people wanting more music and more connection, so this was a great opportunity to bring two iconic brands together and do something fun that brought value to our customers." Lesson Two: Don't sleep on podcasts as a lead gen opportunity. Gen Zers don't just like listening to podcasts they like buying from them, too.

Gen Z