Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. She's even gone as far as to speak with 500 Gen Zers to understand their consumer and social media habits. Gen Z is a generation of contradictions.

Gen Z 103

Gen Z Millennials User-Generated Traditional Marketing 103

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 98

Gen Z Marketing Strategy Real Estate Millennials 98

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 125

Gen Z Millennials Entertainment Marketers 125

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

Gen Z 130

Gen Z Influencer Marketing Entertainment Marketers 130

Hubspot Marketing

MAY 9, 2023

was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign.

Gen Z 121

Gen Z User-Generated Retail Shoppers 121

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing.

Gen Z 126

Gen Z Millennials Fashion Manufacturing 126

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach.

Gen Z 118

Gen Z Transform Direct Mail Outbound Marketing 118

Martech

MAY 3, 2023

To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 109

Gen Z Millennials Transform Marketing Strategy 109

Businesses Grow

SEPTEMBER 13, 2023

I’ve written a ton about Gen Z. It’s a singularly fascinating generation. So when I learned about the first-ever Gen Z conference, I was attracted to it like Gary Vee to a video camera. The Gen Z-fueled agency JUV recently organized and hosted a conference dedicated to its generation (Z Con).

Gen Z 67

Gen Z Market Trends Branding Email Marketing 67

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. have brand potential?

Gen Z 105

Gen Z Millennials User-Generated Marketers 105

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 132

Gen Z Branding Retail Content Placement 132

Businesses Grow

NOVEMBER 25, 2024

Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers. Gen Z: The Digital Natives’ Playground Let’s kick things off with the youngest consumer crowd on the block – Gen Z.

Gen Z 126

Gen Z Millennials Entertainment Market Research 126

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. The most successful strategies strike a balance between your business objectives and the behaviors of your audience. But half of all users also interact with brands there at least once per day.

Gen Z 125

Gen Z Branding Millennials Entertainment 125

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. Which of the seemingly infinite metaverses are worth including in your marketing strategy? Still, 40% understand it and 30% think more brands should leverage it.

Gen Z 137

Gen Z Millennials Branding User-Generated 137

Search Engine Land

MAY 3, 2023

To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. Step 1: Make Some Skincare Marketing Technical Improvements.

Gen Z 138

Gen Z Branding Marketers Marketing 138

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 130

Gen Z Whitepaper Influencer Marketing User-Generated 130

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Businesses Grow

OCTOBER 3, 2022

I looked it up, and this is an upscale Parisian brand. GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” ” Marketing to them will not require a change. Not kidding.

Gen Z 134

Gen Z Marketers Marketing Health 134

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. He’s worked with brands like Thomas Sabo and Just Eat.

Gen Z 132

Gen Z Branding Fashion Food 132

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. The answer is to have an influencer reach them for you.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers. Audio chat rooms.

Gen Z 137

Gen Z Market Trends Millennials Marketers 137

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 144

Gen Z Advertisers Advertising Millennials 144

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? Sounds interesting!

Gen Z 103

Gen Z Millennials User-Generated Advertisers 103

Marketing Insider Group

SEPTEMBER 1, 2020

It’s something that content marketers should keep front and center in their toolbox. It’s essential for compelling brand storytelling. But in my opinion, there’s no more delightful rediscovery than that by Gen Z YouTube sensations, TwinsthenewTrend. It’s the point at which a story turns from despair to hope.

Branding 145

Branding Gen Z Content Marketing Marketing Strategy 145

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Scoop.it!

JULY 18, 2024

By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand. For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts.

Gen Z 111

Gen Z Millennials Fashion Marketers 111