Branding Gen Z Online Buyers 
Neil Patel
NOVEMBER 23, 2020
This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. The vast majority of online buyers make their purchasing decisions based on product reviews and testimonials. That’s exactly what Skincare by Alana did. That’s the key.
Search Engine Land
NOVEMBER 3, 2022
To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Since it is so simple for online buyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money.
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