Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 49

Gen Z Branding Customer Journey Communications 49

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 121

Branding Gen Z Energy Shoppers 121

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 111

Gen Z Entertainment Retail User-Generated 111

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing.

Gen Z 117

Gen Z Transform Direct Mail Outbound Marketing 117

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hubspot Marketing

JANUARY 31, 2025

In their place is minimalism and modernist exuberance. In its place is a minimalist wordmark that now reads JaGUar. Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley.

Gen Z 100

Gen Z Manufacturing Millennials Fashion 100

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. For brand consideration, use video view campaigns. Clear goals and objectives. Multichannel strategy. Budget allocation.

Gen Z 126

Gen Z CRM Millennials B2C 126

Hubspot Marketing

FEBRUARY 3, 2025

From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy.

Gen Z 67

Gen Z Fashion Food Marketing 67

Hootsuite

FEBRUARY 27, 2025

General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. Zero loyalty : They will switch brands after even a single negative experience. “[J]ust one single poor experience” can shatter brand loyalty, underscoring the importance of consistently exceeding expectations.

Gen Z 109

Gen Z Retail Food Millennials 109

Martech

MARCH 10, 2025

Swag: Branded items have their place, too. And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. Direct mail: Direct mail is so far out, that it’s in again.

Direct Mail 116

Direct Mail Gen Z Whitepaper Customer 116

Buffer Marketing

APRIL 29, 2025

Keep your account on-brand, and feature products that people can buy from your website. If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place. Jewelry brand waekura uses cream, beige, and brown tones in all its posts.

Gen Z 108

Gen Z Influencer Marketing Manufacturing User-Generated 108

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. Still, 40% understand it and 30% think more brands should leverage it. 28% of Gen Z/Millennials have used a VR headset. Who is using it?

Gen Z 138

Gen Z Millennials Branding User-Generated 138

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. Its fair to say that SEO has helped this brand reach qualified traffic. The great content, steered by SEO, means theyre featured in four places right at the top of Google.

SEO 126

SEO Gen Z Finance Transform 126

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand. in the public eye) or a well-known brand.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? Keen to get started?

Gen Z 338

Gen Z Price Target Market Customer 338

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 93

Transform Gen Z Fashion Food 93

Buffer Marketing

JANUARY 13, 2025

Creators and brands will be world-building Prediction : Creators and brands are moving beyond traditional strategies to create immersive, interconnected ecosystems — what some call the rise of the “cinematic universe” for content. In the same vein, Matt predicts that brands will face challenges with AI in 2025.

Gen Z 128

Gen Z Transform User-Generated Analytics 128

Hubspot Marketing

FEBRUARY 17, 2025

If you want to create or incorporate compelling images into your brands website for the first time and youre not sure how you're in luck. Id argue theyre crucial to building brand recognition, trust, and credibility. Source Use brand colors. Original images boost your website's authority and add authenticity to your brand.

Gen Z 99

Gen Z Millennials Branding Place 99

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. In fact, email marketing, in general, is. A delicious juice, perhaps.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

APRIL 23, 2025

With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Sprout Social

APRIL 10, 2025

If your brand wants to participate in a trend, time is of the essence. Sometimes accounts are entirely focused on these sketches, whereas influencers or brands might create one-off sketches amidst a wider strategy to capitalise on the trend. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 105

Gen Z Food Fashion Millennials 105

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? But, the real story is how it's taken off with Gen Z. Due to BeReal's format , it also might not be the most welcoming channel or community for brands, as people join to see the "real" versions of their friends and aim to use the platform to amplify authenticity and human connection.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

SocialPilot

MAY 8, 2025

If you don’t understand who your brand is talking to, your message is just noise. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. It makes the difference between your brand being seen and being ignored altogether.

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge. Gen X: six hours and five minutes. million users in 2028.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59