Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores.

Retail 111

Retail eCommerce Gen Z Shoppers 111

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z 73

Gen Z SEO Millennials Analytics 73

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead.

Retail 104

Retail Gen Z Market Trends Millennials 104

Martech

JULY 15, 2021

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. Whatever technology solution the retailer was using: it worked. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. Why we care.

Gen Z 105

Gen Z Millennials Direct Mail Retail 105

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. With that in mind, here’s how I think retailers should begin integrating AI while also being mindful of its potential pitfalls.

Retail 109

Retail Gen Z Customer Millennials 109

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail 52

Retail Gen Z Shoppers Customer Acquisition 52

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Why we care. Reviews and ratings.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 125

Gen Z Branding Millennials Transform 125

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 81

Gen Z Fashion Millennials Retail 81

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 107

Gen Z Branding Retail Content Placement 107

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Generation X (survey respondents ages 40-55). Social media usage is on the up and up.

Gen Z 143

Gen Z Millennials User-Generated Entertainment 143

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. CarMax the online and in-store used car dealer, was also a winner by having no fewer than three ads in the top 10 (no other brand had more than one). Processing.Please wait.

Retail 100

Retail Gen Z Video Marketing Marketing Plan 100

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? Sounds interesting!

Gen Z 93

Gen Z Millennials User-Generated Advertisers 93

Hubspot Marketing

NOVEMBER 16, 2023

Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? These shoppers also spent over $47 billion in retail in the two weeks after December 25th. Gen Z-ers had even more left to complete than other generations. [4] Build Long-Term Brand Loyalty.

Shoppers 120

Shoppers Gen Z Branding Retail 120

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “We use real customer data from brands,” said Ross.

Direct Mail 118

Direct Mail Retail Gen Z Logistics 118

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. Other participating brands include Halo Top, Utz, Tate’s Bake Shop Cookies and Beyond Meat. We’ll stay tuned to see if this service gains traction with more CPG brands.

Gen Z 116

Gen Z Branding Shoppers Retail 116

Hubspot Marketing

JULY 22, 2022

Among the most popular are searching the web, going to retail stores, TV ads, word of mouth, and online reviews. While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture.

Gen Z 107

Gen Z Product Millennials Retail 107

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. Even major brands are taking note. 3 trend forecasting tips for retail brands. This will help you identify and adapt the trends that will do the most for your brand. She’s meant to go unnoticed.

Retail 135

Retail Fashion Gen Z Branding 135

Martech

FEBRUARY 1, 2024

Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. Generate custom, branded visuals.

Social Media Marketing 138

Social Media Marketing Gen Z User-Generated Marketing 138

Power Digital Marketing

NOVEMBER 29, 2022

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

Retail 52

Retail Gen Z Shoppers eCommerce 52

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 123

Gen Z Millennials eCommerce Social Media Marketing 123

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. That’s exactly what Skincare by Alana did. That’s the key.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Hubspot Marketing

DECEMBER 13, 2022

Which generation do you think is the hardest to reach with marketing content? Is it Gen Z , hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with "quiet quitting?". While the two generations above are incredibly unique, it's neither.

Gen Z 101

Gen Z Millennials Retail Marketing 101

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique? .

Retail 52

Retail Gen Z Marketing Marketers 52

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos. What’s the value of user-generated content (UGC) to brands?

User-Generated 89

User-Generated Gen Z Shoppers eCommerce 89

Sprout Social

JULY 20, 2021

This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more.

Gen Z 139

Gen Z Product Retail Millennials 139

Econsultancy

MAY 3, 2022

It’s no wonder that so many brands champion ethical or green products and services in their marketing. A sea change is underway and consumers are looking to retailers for information and guidance. According to Kusumawardhani, “Gens Z and Y are very aware of climate issues and how everyday activities contribute to it.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 130

Gen Z Branding Transform Millennials 130

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.

Retail 109

Retail Gen Z Fashion Millennials 109

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. And 23% of users follow companies and brands they purchase from on social media.

Branding 108

Branding Gen Z Retail User-Generated 108

Martech

FEBRUARY 14, 2024

For ages, I thought it was nothing more than a trendy made-up word, dreamed up by Gen Z to sell software and consulting hours. In reality, omnichannel embodies the desire of big-brand marketers to make the customer experience seamless, frictionless and highly personalized. The word “omnichannel” always bugged me.

Gen Z 110

Gen Z Retail eCommerce Customer Journey 110

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says. Get MarTech! In your inbox.

Gen Z 110

Gen Z Shoppers Retail Price 110

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 109

eCommerce Gen Z B2C Shoppers 109

Search Engine Land

JULY 5, 2023

This is the latest evidence that Amazon is a platform that retail brands must pay attention to. But ultimately it comes down to whether TikTok is an effective platform for your brand. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88