Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok. That makes Snapchat a valuable avenue for building brand familiarity.

Gen Z 68

Gen Z Millennials User-Generated Advertising 68

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture.

Millennials 72

Millennials Gen Z Entertainment User-Generated 72

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Some of the perks of organic social media? A delicious juice, perhaps.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Hubspot Marketing

JUNE 24, 2025

Like most social media marketers, I love the variety and pace of the job, but it can get exhausting. Marketers and strategists say it’s hard to distinguish between fleeting fads and meaningful, lasting changes. Here’s what’s at risk for brands with trend fatigue: Burnout. Brand erosion. Social anxiety.

Gen Z 76

Gen Z Branding Pharmaceutical Fashion 76

SocialPilot

MAY 8, 2025

If you don’t understand who your brand is talking to, your message is just noise. Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. What is Social Media Audience Analysis? Take Spotify, for example.

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 104

Advertising Advertisers Gen Z Social Media Marketing 104

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Sure, your employees are probably already posting about your workplace or brand without you asking.

PR 114

PR Gen Z Thought Leadership Communications 114

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information.

Gen Z 87

Gen Z Millennials User-Generated Influencer Marketing 87

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Canva Design School [Resource Center] Canva does so many things right with its marketing, and its digital content is no exception.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. These statistics reflect perceived and actual social channel performance.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube stats for business Ready to build your brand on YouTube? Discover top statistics surrounding YouTube influencer marketing.

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Martech

JULY 24, 2024

A lot of it is about media coverage, and more fans watching through streaming. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Edit the first image to stay on brand, and the rest can be a little more raw and authentic.

Social Media Marketing 118

Social Media Marketing User-Generated Gen Z Thought Leadership 118

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Branding 78

Branding Gen Z Pharmaceutical Health 78

Buffer Marketing

APRIL 29, 2025

To be eligible for Instagram shopping, your business must: Be located in a supported market where Instagram shopping is available (that includes the U.S., Keep your account on-brand, and feature products that people can buy from your website. Jewelry brand waekura uses cream, beige, and brown tones in all its posts.

Gen Z 116

Gen Z Influencer Marketing Manufacturing User-Generated 116

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. What is Facebook marketing? Do you want to: Build brand awareness?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Martech

FEBRUARY 21, 2025

Gen Z users lose focus on ads in just 1.3 Repurpose organic content from your brands own feed. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Share a real customer unboxing.

Gen Z 95

Gen Z Advertising Advertisers CRM 95

Hubspot Marketing

NOVEMBER 1, 2024

To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. And it likely isn’t to you, either. Take Peloton , for one.)

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Martech

DECEMBER 18, 2024

Also, 23% engage with ad-based games or quizzes promoted by the brand. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. For many mobile users, just seeing the brand or product name in a compelling ad gets them searching on their phones anyway.

Gen Z 102

Gen Z Shoppers eCommerce Advertising 102

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Buffer Marketing

JULY 15, 2025

” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.

Gen Z 86

Gen Z Thought Leadership User-Generated Millennials 86

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hootsuite

APRIL 23, 2025

With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. Let’s say you’re a skincare brand in the U.S.

Advertising 110

Advertising Advertisers User-Generated Gen Z 110

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. This visibility is vital for brand recognition and expanding your influence.

User-Generated 97

User-Generated Fashion Gen Z Analytics 97

Hubspot Marketing

MAY 12, 2025

This year, tons of digital marketing campaigns circulated social media channels and group chats, but, as the old proverb goes, only the most stellar stood out. Get the full rundown of which brand moments made the cut below. Over 70% of marketers plan to target Millennials in 2025.

Gen Z 84

Gen Z Fashion User-Generated Digital Marketing 84

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? Research from the UK Sprout Social Index showed the quality of your product or service matters most. How are other UK brands using Facebook?

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands?

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Buffer Marketing

JANUARY 13, 2025

Creators and brands will be world-building Prediction : Creators and brands are moving beyond traditional strategies to create immersive, interconnected ecosystems — what some call the rise of the “cinematic universe” for content. In the same vein, Matt predicts that brands will face challenges with AI in 2025.

Gen Z 132

Gen Z Transform User-Generated Analytics 132

Sachs Marketing Group

MAY 30, 2025

From advertising tools powered by artificial intelligence (AI) to the shift away from traditional SEO strategies, the marketing playbook has undergone numerous revisions, and it’s far from complete. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt.

Transform 52

Transform Gen Z SEO User-Generated 52

Sprout Social

MAY 7, 2025

And one of the most reliable social media apps for doing so is WhatsApp. For any brand looking to connect with their audience, WhatsApp offers an immense opportunity to tap into this user base across Europe and LATAM, including a notable following in the UK.

Gen Z 68

Gen Z Marketing Marketers Communications 68

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands?

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 64

Gen Z Transform Fashion Food 64

SocialPilot

JUNE 19, 2025

So, we break down top social media content types, complete with real-world use cases, platform fit, and ways to create them smarter, faster. Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59