Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Why is Pinterest a valuable platform for brands?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.

Gen Z 111

Gen Z Millennials Shoppers Price 111

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Sprout Social

JANUARY 27, 2020

As marketers see memes take off, it stands to reason that with the right content, the platform can help you reach millions of people and make your brand go viral. How does it work and how is it relevant for marketers? Here are a few TikTok marketing ideas that might help: Launch a branded hashtag challenge.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketing 145

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Branding 77

Branding Gen Z Pharmaceutical Health 77

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 101

Advertising Advertisers Gen Z Social Media Marketing 101

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Some of the perks of organic social media? A delicious juice, perhaps.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. LinkedIn general demographics. Great news for brands targeting high-paying customers.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). Instagram general demographics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Create a strong social media community.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube stats for business Ready to build your brand on YouTube? Discover top statistics surrounding YouTube influencer marketing.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 135

Social Media Marketing Gen Z Health Marketing 135

Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Martech

JULY 24, 2024

A lot of it is about media coverage, and more fans watching through streaming. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

Gen Z 116

Gen Z Fashion Entertainment Marketing 116

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 79

Gen Z Millennials Social Media Marketing User-Generated 79

Buffer Marketing

APRIL 29, 2025

To be eligible for Instagram shopping, your business must: Be located in a supported market where Instagram shopping is available (that includes the U.S., Keep your account on-brand, and feature products that people can buy from your website. Jewelry brand waekura uses cream, beige, and brown tones in all its posts.

Gen Z 100

Gen Z Influencer Marketing Manufacturing User-Generated 100

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Even if they’re unfamiliar with your brand.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Buffer Marketing

OCTOBER 16, 2023

Expanded Profile Bios Feature Expanded profile bios offer users more space to express themselves, improving personal branding opportunities. Social Media Subscription Models This analysis explores the potential impacts of social media subscription plans on user engagement and platform revenue.

Gen Z 122

Gen Z Health User-Generated Entertainment 122

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Sure, your employees are probably already posting about your workplace or brand without you asking.

PR 114

PR Gen Z Thought Leadership Communications 114

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. What is Facebook marketing? Do you want to: Build brand awareness?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Canva Design School [Resource Center] Canva does so many things right with its marketing, and its digital content is no exception.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Edit the first image to stay on brand, and the rest can be a little more raw and authentic.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Hootsuite

APRIL 23, 2025

With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Hubspot Marketing

NOVEMBER 1, 2024

To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. And it likely isn’t to you, either. Take Peloton , for one.)

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hubspot Marketing

MARCH 11, 2019

Their posts are on-brand, creative, and aesthetically pleasing. Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Martech

FEBRUARY 21, 2025

Gen Z users lose focus on ads in just 1.3 Repurpose organic content from your brands own feed. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Share a real customer unboxing.

Gen Z 94

Gen Z Advertising Advertisers CRM 94

Buffer Marketing

JANUARY 13, 2025

Creators and brands will be world-building Prediction : Creators and brands are moving beyond traditional strategies to create immersive, interconnected ecosystems — what some call the rise of the “cinematic universe” for content. In the same vein, Matt predicts that brands will face challenges with AI in 2025.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Consumers are often price-sensitive.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114