Branding Gen Z User-Generated 
Sprout Social
OCTOBER 22, 2024
They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?
Hubspot Marketing
JANUARY 23, 2025
"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Gen Z is a generation of contradictions.
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Set Up
SEPTEMBER 10, 2024
Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?
Hubspot Marketing
SEPTEMBER 9, 2024
However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.
Sprout Social
OCTOBER 10, 2024
Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.
Neil Patel
AUGUST 30, 2021
If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. Research Gen Z Culture. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media.
Sprout Social
NOVEMBER 4, 2024
In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration.
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