Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

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Gen Z Millennials User-Generated Fashion 59

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

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Gen Z Millennials User-Generated Marketing 106

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing.

Gen Z 110

Gen Z Transform Direct Mail Outbound Marketing 110

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 105

Gen Z Millennials User-Generated Marketing 105

Scoop.it!

AUGUST 17, 2023

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They were the first generation to completely grow up with the internet and smartphone tech.

Gen Z 82

Gen Z Marketing Strategy Real Estate Millennials 82

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Generation X (survey respondents ages 40-55).

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

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User-Generated Gen Z Shoppers eCommerce 97

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 137

Gen Z Millennials Entertainment User-Generated 137

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. Still, 40% understand it and 30% think more brands should leverage it. 28% of Gen Z/Millennials have used a VR headset. Who is using it?

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Gen Z Millennials Branding User-Generated 137

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

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Gen Z Branding Millennials Entertainment 116

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

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Gen Z Whitepaper Influencer Marketing User-Generated 127

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

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Gen Z Branding Millennials Transform 130

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration.

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Gen Z Millennials User-Generated Shoppers 119

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. That’s exactly what Skincare by Alana did. That’s the key.

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Gen Z Branding Marketing Marketers 138

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? The young platform, which gives users one opportunity to post a picture of themselves wherever they are with no filter during a few timeslots -- designated by the app each day, went from being used by roughly 0.7% But, the real story is how it's taken off with Gen Z.

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Gen Z Millennials User-Generated Branding 144

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Scoop.it!

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.

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User-Generated Gen Z Law Promotion 98

Martech

FEBRUARY 1, 2024

Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. Generate custom, branded visuals.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Marketing 139

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. So, how’s it going so far?

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Social Media Marketing Gen Z Global Marketing Millennials 145

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. Why Your Brand Should Use Instagram Live Rooms. The problem? Monetizing Content.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

JANUARY 19, 2024

Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. Well, every influencer must create and distribute content to advertise a product, service, or brand. However, not every creator crafts content to promote a brand or generate income.

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Gen Z Influencer Marketing PR Promotion 127

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

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Gen Z Branding Transform Food 125

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

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Gen Z User-Generated Education Food 126

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Not enough to convince you?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 137

Gen Z Product User-Generated Millennials 137

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. TikTok has 1 billion global daily active users. Gen Z is discovering and buying products on social media more than any other generation.

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Gen Z Advertising Advertisers User-Generated 141

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Hubspot Marketing

JULY 22, 2022

Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. You can also check out our full report on consumer shopping habits by generation for more age-specific info. Gen Z also favors unboxing videos more than any other generation.

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Gen Z Product Millennials Retail 110

Hubspot Marketing

SEPTEMBER 26, 2022

According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. Online communities are especially impactful for Gen Z, who value in-the-moment connection. Takeaways for Marketers.

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Gen Z Customer loyalty User-Generated Communications 123

Search Engine Land

FEBRUARY 8, 2024

A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google , and last year the company introduced search ads.

Gen Z 118

Gen Z Food User-Generated Entertainment 118

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

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Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

SEPTEMBER 7, 2022

To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6

Gen Z 139

Gen Z Branding User-Generated Millennials 139

Hubspot Marketing

FEBRUARY 17, 2023

This makes sense, as audio chat rooms let brands directly communicate with audiences and develop closer relationships than seeing a billboard or watching a YouTube video. And, during a time when customers value connections with brands more than ever, audio chat rooms are a valuable tool. Audio chat rooms are trendy among Gen Z.

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Gen Z Education Social Media Marketing User-Generated 136