Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 111

Branding Gen Z Energy Shoppers 111

Hubspot Marketing

APRIL 2, 2025

For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds.

User-Generated 62

User-Generated Gen Z Retail Food 62

Scoop.it!

JULY 18, 2024

This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. By listening to and valuing your customers on a more human level, you develop an authentic relationship that fosters not just regular buyers, but loyal customers who recommend, advocate, and interact with your brand.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 112

Gen Z Entertainment Retail User-Generated 112

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? OK, equal time is over. Who is our target audience?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Hubspot Marketing

MAY 9, 2023

was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign.

Gen Z 124

Gen Z User-Generated Retail Shoppers 124

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 129

Gen Z Millennials Fashion Manufacturing 129

Scoop.it!

AUGUST 17, 2023

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They were the first generation to completely grow up with the internet and smartphone tech.

Gen Z 98

Gen Z Marketing Strategy Real Estate Millennials 98

Search Engine Land

AUGUST 19, 2024

Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Brands will need to expand their creative across multiple agencies as the continual testing of content will help garner interest and conversion.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions.

Gen Z 133

Gen Z Transform Millennials User-Generated 133

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 87

Gen Z Branding Retail Education 87

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing.

Gen Z 120

Gen Z Transform Direct Mail Outbound Marketing 120

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. It was about adding value. Now, its her full-time business.

Gen Z 107

Gen Z User-Generated eCommerce Promotion 107

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Why is Pinterest a valuable platform for brands? Brand awareness At the heart of Pinterest is discovery. The strategy?

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. The primary purpose of marketing is sales.

SEO 133

SEO Gen Z Finance Transform 133

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Martech

JANUARY 17, 2025

Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more. Prioritizing SERP saturation and discovery features is essential for any brand. Experience Once your content is discovered, the next focus is user experience.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

User-Generated 109

User-Generated Gen Z Shoppers eCommerce 109

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. Zero loyalty : They will switch brands after even a single negative experience.

Gen Z 105

Gen Z Retail Food Millennials 105

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Generation X (survey respondents ages 40-55).

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 113

Gen Z Fashion Entertainment Marketing 113

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. When we hear the word organic, we usually think natural, pure, and unaltered.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Buffer Marketing

JANUARY 13, 2025

Creators and brands will be world-building Prediction : Creators and brands are moving beyond traditional strategies to create immersive, interconnected ecosystems — what some call the rise of the “cinematic universe” for content. In the same vein, Matt predicts that brands will face challenges with AI in 2025.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. Still, 40% understand it and 30% think more brands should leverage it. 28% of Gen Z/Millennials have used a VR headset. Who is using it?

Gen Z 139

Gen Z Millennials Branding User-Generated 139

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 131

Gen Z Millennials Branding Transform 131

Scoop.it!

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.

User-Generated 118

User-Generated Gen Z Law Promotion 118

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population.

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

Gen Z 111

Gen Z PR Thought Leadership Communications 111