Content Marketing Institute

APRIL 5, 2018

If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. When it comes to global content, one size does not fit all. Rebecca Lieb gets it.

Global Marketing 111

Global Marketing Marketers Marketing Communications 111

Martech

SEPTEMBER 19, 2024

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. Moreover, B2B content must integrate current market trends, competitive analysis and forward-thinking strategies. Yet, while generative AI has made significant strides, it has a pronounced Achilles’ heel: AI mimics.

PR 131

PR Law Energy Thought Leadership 131

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Scoop.it!

FEBRUARY 2, 2023

While the iconic brand remains recognizable, in Japan, for example, they offer soy sauce in their recipes. Content localization in marketing The above is an example of localizing the actual product, but you can of course, localize the way a product is marketed. We can see this very obviously with McDonald’s, the fast-food chain.

Global Marketing 105

Global Marketing Marketing Strategy Marketers Marketing 105

SmartBrief - Marketing

AUGUST 13, 2024

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Martech

OCTOBER 23, 2023

That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. Here’s how. The result?

Branding 117

Branding Finance Marketers Marketing 117

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 99

Transform User-Generated Law Marketing Mix 99

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 117

Branding CMO Copywriting Marketers 117

Hootsuite

APRIL 29, 2021

For its part, Line was renamed A Holdings Corporation, although it is still branded and recognized as Line. engineers to make the entity more competitive in the global market. Sizzler , a Thai steak restaurant, used a combination of lookalike audiences and location targeting to increase its presence in the delivery market.

Branding 137

Branding User-Generated Promotion Food 137

Hubspot Marketing

JUNE 27, 2022

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? We surveyed over 500+ global marketers and here’s what we discovered. However, the increase is more present in B2B brands.

Video Marketing 115

Video Marketing Branding User-Generated Marketers 115

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. What does this mean for you?

Branding 129

Branding Transform User-Generated SEO 129

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Canva Design School [Resource Center] Canva does so many things right with its marketing, and its digital content is no exception.

Tentpole 105

Tentpole Gen Z Thought Leadership User-Generated 105

Hubspot Marketing

JUNE 27, 2024

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

Global Marketing 107

Global Marketing CMO Marketers Marketing 107

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. How are other UK brands using Facebook? We have the answer. Tuesday : 48 p.m.

Entertainment 84

Entertainment Gen Z Millennials User-Generated 84

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

Logistics 133

Logistics Law Transform Global Marketing 133

Duct Tape Marketing

MARCH 1, 2017

The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Javier Sanchez Lamelas. Things like branding and storytelling seem like vague concepts rather than concrete tactics. He and I discuss how to market effectively by appealing to emotion.

Branding 64

Branding Marketing Automation Platform eCommerce CRM 64

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Set Up

AUGUST 26, 2024

The Set up Pulse: Trends CMOs Need to Know Right Now Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Is it working?

Finance 52

Finance Energy Global Marketing Advertisers 52

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. You establish your brand as a thought leader in the space. Think about it. Thought leadership.

Marketing Strategy 100

Marketing Strategy Thought Leadership Marketers Marketing 100

Econsultancy

APRIL 6, 2022

Launched in 2014, the company gives brands the analytics to track and ship stock globally. We also discussed the biggest challenges (and opportunities) for ecommerce brands, as well as the evolution of the ecommerce industry. What are the biggest challenges for ecommerce brands today, and how can they overcome them?

eCommerce 88

eCommerce Branding Logistics Shoppers 88

Set Up

MARCH 11, 2025

The marketing world is evolving, and women are leading the charge. From redefining brand strategy to championing agency growth, women in marketing are shaping the industry with innovation, resilience, and bold leadership. Looking for an agency partner that understands your brands goals? Creativity runs through my veins.

Marketers 59

Marketers Marketing Global Marketing Promotion 59

Doug Garnett

FEBRUARY 21, 2025

What remains in their mind over the long period, though, is a flavor of a “preference” or “tendency” toward a product and/or brand. While it delivered useful results within specific TV advertising forms, it is a pattern only of that situation and not a comprehensive global marketing truth.

Energy 59

Energy Transform Product Shoppers 59

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Martech

FEBRUARY 12, 2025

Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation AI’s trust paradox: The profit vs. public good debate The AI sector faces mounting scrutiny over at least three key issues: Cybersecurity vulnerabilities. It’s about building systems that naturally generate trust. Processing.

PR 68

PR Health Price Food 68

Adobe Experience Cloud Blog

MAY 15, 2018

I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. Adoption by business units is another near-universal problem. Case in Point.

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 125

Global Marketing Customer Journey New Technology Customer 125

Adobe Experience Cloud Blog

JANUARY 22, 2020

That’s a mistake, as you end up limiting how your audience engages with and views your brand. The overall way that people want to consume content has changed significantly,” says Jeff Wedren , associate vice president of global marketing at PowerObjects. Which medium do you choose? People are busy.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. It’s critically important to establish the narrative of your brand as well as your point of view.

Global Marketing 124

Global Marketing Marketers Marketing Communications 124

Marketing Insider Group

AUGUST 31, 2015

In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts. Buyer Disconnect.

Content Marketing 101

Content Marketing Global Marketing Marketers Marketing 101

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail 59

Retail Customer Health Customer Journey 59

Search Engine Land

JANUARY 24, 2023

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. Why should advertisers and brands try Microsoft ads?

Branding 86

Branding Price Advertisers Advertising 86

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketers 152

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles? Case in point: The Gen Z caviar bump.

Gen Z 131

Gen Z Millennials Food Global Marketing 131