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Where AI falls short in high-stakes B2B industries

Martech

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. Moreover, B2B content must integrate current market trends, competitive analysis and forward-thinking strategies. Yet, while generative AI has made significant strides, it has a pronounced Achilles’ heel: AI mimics.

PR 130
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13 Businesses With Brilliant Global Marketing Strategies

Hubspot Marketing

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing?

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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 103
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How to Grow Your Business Beyond Your Borders

Adobe Experience Cloud Blog

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

Logistics 133
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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Quick Takeaways: A social media policy protects your brand’s integrity and reputation with employees.

PR 145
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5 Privacy Policy Generator Options For Your Website

Neil Patel

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. Privacy Policies Are Often Required by Law.

Law 131
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11 Artificial Intelligence Examples from Real Brands in 2023

Hubspot Marketing

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. What does this mean for you?

Branding 130