Sprout Social

JUNE 15, 2021

Yet, only 3% of marketers find identifying meaningful data to be a pressing concern. Over a third of marketers (35%) cite market research as what they need most to succeed on social, closely followed by audience research (33%). Ready to harness social data to bridge the gap between your brand and its consumers?

Gen Z 131

Gen Z Global Marketing Market Research Communications 131

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Sprout Social

NOVEMBER 30, 2020

3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Make your market research count. Determine if you need multiple brand accounts.

Shipping 131

Shipping Marketers Marketing Transform 131

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. It’s no small task, but the right influencer marketing analytics can help. Influencer marketing trend analysis Social media users expect brands to read the room.

Analytics 127

Analytics Influencer Marketing Health eCommerce 127

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets.

Logistics 97

Logistics Global Marketing SEO Brand Management 97

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. In the process of learning more about these personas, I realized that, traditionally, brands created marketing personas to personalize campaigns for buyers in each buyer.

Analytics 126

Analytics Copywriting Communications Market Research 126

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. A misunderstood or disrespected audience is unlikely to engage with a brand, risking public relations crises and reputation damage, particularly in the age of rapid social media spread. Insensitivity in these areas can alienate potential customers.

SEO 110

SEO User-Generated Law Global Marketing 110

Hubspot Marketing

JUNE 3, 2024

With the help of AI tools, I got the name, slogan, and brand color suggestions in just a few minutes, and they were all stunning (more on this later). Conducting Research Market research can be time-consuming and labor-intensive. That’s why 48% of marketers use generative AI for research. Optimize ads.

User-Generated 131

User-Generated Customer Journey SEO Marketers 131

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Vertical Response

MARCH 22, 2024

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

DECEMBER 19, 2023

Because of its massive user base, social media is a major component of many companies’ marketing strategies. Many firms create their own social media presence on top platforms to promote their brand and engage with existing and prospective customers through comments, reposts, and more.

User-Generated 117

User-Generated Marketers Marketing Social Media Marketing 117

Pam Didner

JUNE 20, 2022

The benefits are wide-ranging; you can read more over at Shift Paradigm with Justin Gray , but according to him, a huge advantage of creating a COE is that “a marketing COE keeps large, often geographically separated teams on track, on brand, coordinated, and making progress. Local marketing plan. Marketing research.

Transform 96

Transform Marketers Marketing New Technology 96

Pam Didner

MARCH 17, 2021

Creative and style playbook based on marketing campaign themes. Branding guide for master and product brands/logos. Primary and secondary marketing research and trends. Country marketing plans, marketing metrics, sales results. Product roadmap (this can often change, too).

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. With enormous reach potential, the internet is the ideal place for you to promote a positive image for your brand and, in addition, generate and convert a large number of leads. Each piece of content your brand publishes needs to have clear goals.

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Econsultancy

FEBRUARY 23, 2022

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Additionally, research is the #1 priority among all activities in a content lifecycle and an activity that 76% of Advanced partake in.

Transform 52

Transform CMO Marketers Marketing 52

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. The rumors are true.). Drive leads and sales.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Econsultancy

MARCH 4, 2022

SaaS brand Attest has released an October 2021 report which shows interest in product subscription brands has begun to subside in the US after experiencing high levels of new sales during 2020. 48% surge in global ecommerce app downloads from Jan-July 2021. Furthermore, average order value increased from $94.56 up from $57m.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98