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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 109
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How a human-centric approach could fix reputational disasters in 2025

Martech

Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation AI’s trust paradox: The profit vs. public good debate The AI sector faces mounting scrutiny over at least three key issues: Cybersecurity vulnerabilities. It’s about building systems that naturally generate trust. Processing.

PR 72
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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Content marketing is a long-term investment. But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain. Email marketing Email marketing is relatively affordable compared to other marketing channels. Check out this helpful guide.

Price 98
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Why public relations is thriving in today’s global marketing mix

Martech

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Gaps Torres has similar privacy-first challenges in developing her companys brand purpose. higher), connected TV (13.8%) and social media (11.9%).

CMO 52