Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. Here's something to think about About 45% of marketers in our survey use generative AI for this exact purpose.

Branding 129

Branding Transform User-Generated SEO 129

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”. It is just accelerating.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO. 5 essential CMO pivots. From company values to customer values.

CMO 108

CMO Transform B2C Marketers 108

Doug Garnett

FEBRUARY 21, 2025

When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time. What remains in their mind over the long period, though, is a flavor of a “preference” or “tendency” toward a product and/or brand. Time can be removed, also, in other ways.

Energy 59

Energy Transform Product Shoppers 59

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail 59

Retail Customer Health Customer Journey 59

Martech

DECEMBER 10, 2021

Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global pandemic. Now we’re sharing key lessons we learned from this research in our global report: Deliver a Modern Digital CX: A Guide for Marketing Innovators.

Customer 103

Customer Transform Global Marketing Customer Journey 103

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Described as “a data and marketing event where science and creativity drive increased customer engagement,” it’s no surprise that &THEN will be welcoming the top brands and marketers. Marketing Presentations. Leveraging digital marketing and personalization across multiple channels is key.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Rise of Derivative and Synthetic Data: data are derived and aggregated, transformed, and synthetic data comes from machine-generated data and via algorithms.

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

Martech

OCTOBER 18, 2022

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. brands, 62% plan to boost DOOH with social media. brands plan to integrate this channel with DOOH. brands plan to integrate this channel with DOOH. brands plan to use DOOH with digital audio.

Gen Z 114

Gen Z Retail Transform Advertisers 114

Sprout Social

NOVEMBER 30, 2020

3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Are there any cultural, societal or religious conflicts between your brand and the average consumer?

Shipping 131

Shipping Marketers Marketing Transform 131

Marketing Insider Group

JUNE 15, 2020

And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders. They are using things like Marketing Automation Platforms (MAP), CRM and MarTech and leverage these tools every day. They are focused upon the business outcomes and how it impacts the customer journey and CX.

Transform 135

Transform Law Marketers Marketing 135

Martech

JULY 25, 2023

Before the pandemic, many marketers had already been accustomed to working on initiatives that involved collaboration with people outside their own offices since many brands operate across regions or around the globe. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.

Management 98

Management Transform Whitepaper Marketers 98

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Hubspot Marketing

DECEMBER 26, 2022

This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward. Search engine marketing (SEM). Brand positioning and strategy. Email marketing. Search engine optimization (SEO). Vendor management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. Market modeling 1.4%

Market Research 103

Market Research Non-Profit Transform Marketers 103

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. What inspired you to pursue a career in marketing?

Transform 105

Transform PR Marketers Marketing 105

Litmus

MARCH 13, 2020

Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. It’s not surprising that brands who rank high in customer experience often are bolstered by a highly effective and personalized email marketing program.

Customer 91

Customer Transform CMO Communications 91

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Here are some tips to keep in mind: Your domain should be easy to remember and relate to your brand name. Your website is a key marketing tool for attracting new customers and building your brand identity.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 90

SEO Transform Gen Z PR 90

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. Improving sales and marketing alignment. Michelle Keene , Dropbox's Sr.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Martech

JULY 12, 2021

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 119

Shoppers Shopper Market Millennials Retail 119

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?

Transform 74

Transform Marketers Marketing Global Marketing 74

Pam Didner

JUNE 20, 2022

For starters, I still love this definition from How to Transform Marketing into a Center of Excellence : “A center of excellence consists of subject-matter experts and uses methodologies and tools that enable shared learning and encourage the building of a performance-based team.” What is a Center of Excellence (COE)?

Transform 96

Transform Marketers Marketing New Technology 96

Marketing Insider Group

JUNE 22, 2020

So, to summarize, I would say it has been an incredible ride of transformation and growth, for me and the company. Our people are what have allowed us to deliver more than $10B in revenue for some of the most recognizable brands in the world including SAP and Adobe-Marketo. A: The key to our success is our workforce.

Telemarketing 99

Telemarketing Transform Education User-Generated 99

Set Up

APRIL 21, 2022

He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” The CMO leads the global marketing team on everything including brand, demand generation, and customer advocacy. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO.

CMO 52

CMO Transform Thought Leadership Global Marketing 52

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So They now have 19 million users, and over 500 employees. “It’s Dig deeper: How to build your DAM foundation.

Product 105

Product Global Marketing Management Digital Marketing 105

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. Lennon: Being a manufacturer that supports the world’s biggest brands, we don’t have to look very far to gain inspiration from many industries.

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. Here are the main types: Cold Leads are potential customers who have had little or no contact with your brand.

CRM 52

CRM Price User-Generated Management 52

Bannerflow

JULY 16, 2019

In-house marketing is transforming the industry. It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works.

Transform 45

Transform Global Marketing Copywriting PR 45

Welcome Software

JULY 25, 2022

As consumer expectations skyrocket alongside rapid digital transformation, marketing creativity and execution took a big hit in the era of hybrid work. We recently surveyed over 900 global marketers to understand how exactly marketing creativity has suffered, how they overcame this struggle and the impact on teams and customers.

Transform 40

Transform Global Marketing Marketers Marketing 40

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Size: Enterprise & Mid-Market? It accelerates speed-to-market at scale ?while Who was targeted? Titles: Director & above?

Transform 52

Transform CMO Marketers Marketing 52

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% Why the shift to analytics for marketers?

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Use Insider

DECEMBER 13, 2023

By inputting parameters and objectives, AI can propose innovative concepts and strategies that marketers may not have considered that will resonate with their target audience. It can assist with language translation and localization: For marketers operating in global markets, generative AI can assist in language translation and localization.

Customer 52

Customer User-Generated Customer Journey Transform 52

Use Insider

OCTOBER 11, 2024

We’ll show you how to find the perfect provider for your brand, breeze through the transition with zero downtime, and get your team running at full speed—fast. The truth is that marketing migration challenges often keep marketers stuck with outdated solutions that no longer serve them. You’re not alone.

CRM 52

CRM Marketers Marketing Customer Journey 52

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Unbounce

JULY 14, 2023

Literally a $15 billion company, 50,000 employees, 300 companies across a hundred countries, where Breedon led a number of growth initiatives, including global marketing, intercompany sales, procurement, and technology. You lead complete and total digital transformations, even at the enterprise level.

Transform 52

Transform Marketers Marketing CRM 52