Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 129

Branding Health Advertisers Advertising 129

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 135

Branding Communications Health PR 135

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 129

Branding Health Thought Leadership Fashion 129

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 118

Branding Fashion Food COS 118

Sprout Social

JULY 15, 2022

This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. This massive reach makes it the perfect platform for putting your brand in front of a large audience. This gives each brand a small feature for only the cost of free products.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 136

Branding Transform Thought Leadership Advertising 136

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. You reach your target audiences even when they don’t encounter your brand directly online. You boost your brand visibility, and widen your marketing reach beyond what you can achieve with internal efforts alone.

Branding 126

Branding User-Generated Entertainment Health 126

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 126

Branding Health Customer loyalty User-Generated 126

Sprout Social

MARCH 1, 2022

Social media networks like Reddit, Facebook and Discord have helped us find a place to belong and discuss topics we care about. Brands use these channels as tools to connect with their audience. I just added all of the details & can’t wait for u to join the conversation on brand, strategy, & style.

Branding 131

Branding Health Promotion Management 131

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. If you cover the health space, consider particular products you can discuss — for example, weight loss products as a big sub-niche for health. Product or brand comparison keywords. Get specific keyword ideas. Product review keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. While the ingredients for each dashboard might be different, the core component is visualized metrics that help explain why your brand did or didn’t meet a goal. Example: sentiment). Example: one month).

Branding 138

Branding Transform Analytics CMO 138

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Gen Z 115

Gen Z Branding Fashion Food 115

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. It’s exciting to see a brand get real and raw.

Promotion 145

Promotion Product Branding Logistics 145

Buffer Marketing

SEPTEMBER 7, 2022

The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works of expanding their product line. Living in the Bay Area, Sajani was surrounded by this new health kick.

Branding 27

Branding Health Energy Education 27

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 145

Branding Transform Customer Acquisition Customer 145

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Used car dealers, home repair and health and wellness companies are also some of the most complained about companies. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Management 118

Management Branding User-Generated Energy 118

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. Your newsletter is the perfect place to throw in a couple of your latest pins and direct subscribers to your Pinterest account.

Branding 145

Branding Analytics Marketing Marketers 145

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 131

Branding Analytics Food Social Media Marketing 131

Sprout Social

APRIL 29, 2024

Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages. Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. This will deepen your connection.

Management 107

Management Branding PR Food 107

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketing 127

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. However, this is the first book to examine community from the potential of brand marketing. Organic brand advocacy.

Health 141

Health Marketing Marketers B2C 141

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding 81

Branding Millennials Finance CMO 81

Hubspot Marketing

MAY 21, 2024

Like that company, a lot of brands have unnecessary friction in the customer experiences they deliver. That friction negatively impacts those brands’ conversions. Why Brands Struggle to Improve Their Conversion Rates Brands don’t talk to enough different types of people. I’ve seen this happen in user testing quite a bit.

Branding 105

Branding Food Energy Health 105

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Health 131

Health PR Branding Customer 131

Hubspot Marketing

NOVEMBER 17, 2022

Think about the brands you purchase from over and over. Building brand loyalty , like creating mission and vision statements, takes time. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do.

Non-Profit 145

Non-Profit Health Food Energy 145

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 112

Branding Thought Leadership Health Management 112

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Influencer Marketing 116

Influencer Marketing Health Transform Marketing 116

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts.

Health 119

Health Law Education Branding 119

Martech

SEPTEMBER 8, 2023

Should brands favor local stores over online? It looks to be a big year for sweaters (or other clothes) as 70% said they’ll be giving apparel, games and toys came in second with 51%, closely followed by electronics (47%), food and beverages (40%), then a near tie between health and beauty (37%) and jewelry (36%). Why we care.

Shoppers 132

Shoppers Food Health Place 132

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 102

Gen Z Influencer Marketing Health Promotion 102

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. But times have changed. sproutsocial.

Health 142

Health Advertising Advertisers Communications 142

Buffer Marketing

APRIL 24, 2024

Organic social media involves creating and sharing content that resonates with your target audience, fostering genuine engagement, and building a loyal community around your brand. It’s the easiest way to build brand awareness as a brand. What is paid social media?

User-Generated 133

User-Generated Health Social Media Marketing Thought Leadership 133

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Businesses Grow

OCTOBER 3, 2022

I looked it up, and this is an upscale Parisian brand. There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. It means something to sign your work.

Gen Z 131

Gen Z Marketing Marketers Health 131