Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context. However, entire platforms have become suspect to certain audiences.

Customer 119

Customer Direct Mail Transform Health 119

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 107

Branding Thought Leadership Health Management 107

Hubspot Marketing

MARCH 24, 2025

Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. When the user even places the request for a ride, the AI agent evaluates these factors, sets the price, and responds to the users request. Analyzing health data for public health initiatives. Source Take Lyft for instance.

Health 73

Health User-Generated Manufacturing Price 73

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I Historically, brands have done a poor job of serving these communities well.

Customer 127

Customer Food Shoppers Retail 127

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start.

Copywriting 360

Copywriting Finance Health User-Generated 360

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 113

Food Energy Health Place 113

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more.

Customer 105

Customer Food Transform Health 105

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Over the past 25 years, there have been three major tariff episodes.

Retail 105

Retail Advertisers Advertising Price 105

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. Insist on air-tight security. Seek seamless technology integration.

Non-Profit 86

Non-Profit Fashion Health Millennials 86

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. Nowadays, brands, especially entertainers, are leveraging social media more. One way you can do that is by collaborating with other brands that share similar audiences with your business.

Entertainment 348

Entertainment Communications Health Product 348

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

Non-Profit 119

Non-Profit Health Food Energy 119

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR 111

PR Gen Z Thought Leadership Communications 111

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Brand suitability issues: Ads appearing on MFA sites harm brand perception by being associated with low-quality, irrelevant content.

User-Generated 115

User-Generated Advertisers Advertising Marketers 115

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Heres our guide to organic social media growth techniques for 2025, and a few examples of brands creating stellar organic content for inspiration. Both have a place.

Social Media Marketing 123

Social Media Marketing User-Generated Fashion Promotion 123

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 133

Branding Fashion Food COS 133

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. The other definition of social media advocacy is using social media connections to increase brand awareness and trust. These include areas like social issues, public health, and the environment.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Martech

SEPTEMBER 23, 2024

For example, the marketer will set predefined campaign goals and brand guidelines, then Agentforce Campaigns will help create an entire campaign, from generating a brief and identifying and developing target audience segments to generating the initial draft of emails and landing pages. It’s aiming to make your job easier.

Transform 103

Transform Marketers Marketing Health 103

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 144

Branding Communications Health PR 144

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. The good news? What are my biggest strengths?

Branding 59

Branding Thought Leadership Energy Entertainment 59

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 133

Branding Health Advertisers Advertising 133

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to. Who is your target audience?

Advertisers 80

Advertisers Advertising Health eCommerce 80

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketers 96

Marketers Marketing Promotion User-Generated 96

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 144

Branding Transform Thought Leadership Advertisers 144

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 137

Branding Health Customer loyalty User-Generated 137

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Are you aiming for product education, brand awareness, or driving traffic? Pro tip: Either reference the marketing goals and plan you already have in place or get started with a free marketing plan template.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Martech

JANUARY 21, 2025

How does the platform present itself to brands? When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject. For instance, platforms that place all responsibility on users for misuse while failing to address systemic flaws.

Retail 113

Retail Energy Health Promotion 113

Customers.ai

DECEMBER 6, 2024

As Derric Haynie, ecommerce extraordinaire and Head of Demand Generation at Pipe17 put it, TikTok Shop is the blue ocean opportunity for brands. Why should your brand be on TikTok Shop yesterday? Short-form video has taken its place and for good reason. Andits officially replaced your old SEO strategy! So, whats the deal?

eCommerce 91

eCommerce Shipping Outbound Marketing User-Generated 91

Search Engine Land

JULY 11, 2024

Many survey tools are relatively inexpensive, if not free and are extremely easy to get started – SurveyMonkey, Jotform or Google Forms are all great places to start. This tool connects you with participants, then you can utilize a survey built on any tool – Qualtrics, SurveyMonkey, JotForm, Google Forms and more.

Whitepaper 112

Whitepaper SEO Transform Health 112

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 123

Branding Key Performance Indicator Marketing Marketers 123

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 126

Branding Health Thought Leadership Fashion 126

Sprout Social

APRIL 29, 2024

Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages. Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. This will deepen your connection.

Management 124

Management Branding PR Food 124

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing 93

Influencer Marketing Marketing Strategy Marketers Marketing 93

Sprout Social

JULY 15, 2022

This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. This massive reach makes it the perfect platform for putting your brand in front of a large audience. This gives each brand a small feature for only the cost of free products.

Influencer Marketing 139

Influencer Marketing Branding Marketers Marketing 139

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. If you cover the health space, consider particular products you can discuss — for example, weight loss products as a big sub-niche for health. Product or brand comparison keywords. Get specific keyword ideas. Product review keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. You reach your target audiences even when they don’t encounter your brand directly online. You boost your brand visibility, and widen your marketing reach beyond what you can achieve with internal efforts alone.

Branding 126

Branding User-Generated Entertainment Health 126