Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages.

Management 107

Management Branding PR Food 107

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 136

Branding Transform Thought Leadership Advertising 136

Duct Tape Marketing

OCTOBER 3, 2014

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy. photo credit: Gavin Llewellyn via photopin.

Inbound Marketing 77

Inbound Marketing PR Thought Leadership Health 77

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). Leave room for questions.

Communications 145

Communications Management Health Non-Profit 145

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Among the highlights are the significant roles played by links, clicks and the authority of entities, brands and websites.

Branding 99

Branding Customer loyalty SEO PR 99

Adams & Knight Marketing

APRIL 26, 2021

At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism.

Health 130

Health PR Analytics Influencer Marketing 130

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Health 131

Health PR Branding Customer 131

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). Think about what data your brand can offer that would most interest your audience.

Content Marketing 110

Content Marketing Branding Health User-Generated 110

Adams & Knight Marketing

MAY 29, 2024

For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives. . >Click here to see a few samples of the agency's Telly award-winning work.

Health 100

Health PR Education Advertisers 100

Adobe Experience Cloud Blog

FEBRUARY 5, 2020

So how can a brand boost its organic rankings? For brands to be successful in reaping the SEO benefits of great content, they need to develop a strategy that addresses both prongs of what Google is looking for. By giving Google what it wants. . Topical Content vs. Tangential Content.

PR 171

PR User-Generated Thought Leadership SEO 171

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness. That way, you’re positioning your brand in front of a wider audience. Enter: The press release.

PR 145

PR SEO Analytics Price 145

Search Engine Land

SEPTEMBER 27, 2024

While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. While it originated from link building efforts, in 2024, digital PR encompasses much more.

Digital Marketing 102

Digital Marketing SEO PR Copywriting 102

Moz

OCTOBER 5, 2020

It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. PR pros and journalists have a mutually beneficial relationship. Or instead of general health, they may write about health but only in conjunction with psychology.

PR 61

PR Health Promotion Digital Marketing 61

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Communications 125

Communications PR Key Performance Indicator Thought Leadership 125

Hubspot Marketing

DECEMBER 14, 2016

For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. For this reason, smaller brands tend to let these opportunities come and go without making the most of them. Seasonal events and celebrations present different opportunities for different business sectors.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Outreach-based links Link building outreach is a proactive method.

PR 127

PR SEO Health Influencer Marketing 127

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Every time your brand is mentioned, you’re upping your brand awareness. Short-term benefits.

PR 71

PR Content Marketing Health Marketing 71

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A public health crisis can put worker safety at risk. A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. The hack was a PR nightmare for 23andMe.

Management 108

Management Communications Health PR 108

Marketing Insider Group

JULY 31, 2023

The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. First, expert-informed marketing content reinforces their perception of your brand’s authority within your industry.

Health 98

Health PR Food Marketing 98

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It aids in PR crises and issue management. What is employee advocacy?

Gen Z 99

Gen Z PR Thought Leadership Communications 99

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale.

Management 145

Management PR Communications Health 145

Search Engine Land

JANUARY 10, 2024

A strategy refresh is a great time to consider the SEO technical health in general, looking at what stands out as opportunities to tackle this year. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024?

SEO 132

SEO PR Customer Journey Health 132

Hubspot Marketing

AUGUST 30, 2022

Created for women by women, this podcast is an extension of the Clever Girl Finance brand, which is personal finance media and education platform in the U.S. Standout episodes: The Parallels between Your Health/Diet and Your Finances. Standout episodes: How to Get PR without a Publicist. Best For Beginners: Clever Girls Know.

Finance 28

Finance Real Estate Health Education 28

Search Engine Land

AUGUST 16, 2023

A celebrity shares their personal experience with a health issue your charity supports. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. And in the past, we’ve caught publicity issues with Google Alerts that PR teams have missed. SUBSCRIBE See terms.

PR 86

PR Health Law Advertising 86

Buffer Marketing

JUNE 10, 2024

Having spent many years in PR and communications, I once internalized this norm. This lives on our website (rather than just in an email), which has also helped it become part of our brand, so new clients are less likely to be surprised when we bring it up.

PR 115

PR Health Communications Energy 115

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. The short answer?

PR 129

PR Communications Branding Copywriting 129

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  If you're a brand, it helps showcase the results of your products or services. But what happens when you run out of ideas? Source: @aerial.kitty 12.

Transform 122

Transform PR Product User-Generated 122

Hootsuite

JUNE 22, 2023

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Federal laws like the Health Insurance Portability and Accountability Act ( HIPAA ) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online. Talk to patients and prospects.

Health 103

Health Law Communications Finance 103

Search Engine Land

FEBRUARY 2, 2024

“Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business. Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert. It’s not just about getting the big names on.

SEO 104

SEO PR Entertainment Health 104

Litmus

APRIL 12, 2024

You wouldn’t want email marketing slip-ups to impact the reputation of your root domain, which could harm deliverability for sales, PR, or other team members sending personal or outreach emails from the root domain in their own inbox. The subdomain “e” denotes “emails” and doesn’t overwhelm our brand name. Or vice versa.

Management 112

Management PR Health Marketing 112

Buffer Marketing

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 132

Email Marketing Customer Acquisition PR Health 132

Marketing Insider Group

SEPTEMBER 13, 2021

Consistency in voice and tone: How your brand sounds should be consistent no matter how many content creators you have. Your brand will earn recognition as an expert: Content with a thought leadership angle isn’t about selling. Improving brand equity and awareness. Your brand voice should have at least three attributes.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketing 145

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 90

Branding Non-Profit Real Estate Transform 90

Buffer Marketing

MARCH 26, 2024

Within a few days of filming random clips, I had the perfect opportunity to use some of them when I stumbled upon a trending TikTok audio : @itsmekirsti I started doing it for my physical health. I kept doing it for my mental health. Exercise might no longer be a part of my career, but it’s still a huge part of my life.

Health 120

Health Social Media Marketing PR Energy 120

Martech

JUNE 10, 2022

Diane Primo, CEO of Purpose Brand. ” Diane Primo, CEO at Chicago-based digtal content marketing and PR agency Purpose Brand, was reflecting on the values that drive the agency’s mission of helping brands put purpose into practice. .” And we don’t think there’s a conflict in that, by the way.

PR 122

PR Fashion Health Education 122

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 118

Marketing Strategy Manufacturing PR Marketing 118

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

But seeing performance across those channels is tough and some, like PR and branding , are particularly challenging to measure. Clicks, likes, and downloads may be useful for measuring activity efficiency but revenue, opportunities and leads generally provide a better indicator of pipeline health and future revenue.

Marketing 134

Marketing Marketers CRM Thought Leadership 134