Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  If you're a brand, it helps showcase the results of your products or services. But what happens when you run out of ideas? Source: @aerial.kitty 12.

Transform 116

Transform PR Product User-Generated 116

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages.

Management 124

Management Branding PR Food 124

Sprout Social

FEBRUARY 23, 2023

Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years.

Communications 132

Communications Branding Health Thought Leadership 132

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. What are brand values? Why it’s important to have and share your brand’s values.

Branding 144

Branding Communications Health PR 144

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing 93

Influencer Marketing Marketing Strategy Marketers Marketing 93

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  

Branding 124

Branding Health PR Transform 124

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 144

Branding Transform Thought Leadership Advertisers 144

Duct Tape Marketing

OCTOBER 3, 2014

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy. photo credit: Gavin Llewellyn via photopin.

Inbound Marketing 78

Inbound Marketing PR Thought Leadership Health 78

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. 9 stellar social media management agencies for your brand. But more importantly, we’re good listeners.

Management 98

Management Real Estate Branding Food 98

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). Leave room for questions.

Communications 145

Communications Management Health Non-Profit 145

Adams & Knight Marketing

APRIL 26, 2021

At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism.

Health 130

Health PR Analytics Influencer Marketing 130

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Health 137

Health PR Branding Customer 137

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). Think about what data your brand can offer that would most interest your audience.

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Adams & Knight Marketing

MAY 29, 2024

For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives. . >Click here to see a few samples of the agency's Telly award-winning work.

Health 100

Health PR Education Advertisers 100

Adobe Experience Cloud Blog

FEBRUARY 5, 2020

So how can a brand boost its organic rankings? For brands to be successful in reaping the SEO benefits of great content, they need to develop a strategy that addresses both prongs of what Google is looking for. By giving Google what it wants. . Topical Content vs. Tangential Content.

PR 171

PR Thought Leadership User-Generated SEO 171

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness. That way, you’re positioning your brand in front of a wider audience. Enter: The press release.

PR 145

PR SEO Analytics Price 145

Moz

OCTOBER 5, 2020

It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. PR pros and journalists have a mutually beneficial relationship. Or instead of general health, they may write about health but only in conjunction with psychology.

PR 61

PR Health Promotion SEO 61

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A public health crisis can put worker safety at risk. A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. The hack was a PR nightmare for 23andMe.

Management 123

Management Communications Health PR 123

Hubspot Marketing

DECEMBER 14, 2016

For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. For this reason, smaller brands tend to let these opportunities come and go without making the most of them. Seasonal events and celebrations present different opportunities for different business sectors.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Outreach-based links Link building outreach is a proactive method.

PR 127

PR SEO Health Influencer Marketing 127

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Communications 124

Communications PR Key Performance Indicator Thought Leadership 124

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Every time your brand is mentioned, you’re upping your brand awareness. Short-term benefits.

PR 71

PR Content Marketing Health Marketers 71

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. The short answer?

PR 139

PR Communications Copywriting Branding 139

Marketing Insider Group

JULY 31, 2023

The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. First, expert-informed marketing content reinforces their perception of your brand’s authority within your industry.

Health 98

Health PR Food Marketing 98

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale.

Management 145

Management PR Communications Health 145

Hootsuite

JUNE 22, 2023

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Federal laws like the Health Insurance Portability and Accountability Act ( HIPAA ) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online. Talk to patients and prospects.

Health 112

Health Law Communications Finance 112

Hubspot Marketing

AUGUST 30, 2022

Created for women by women, this podcast is an extension of the Clever Girl Finance brand, which is personal finance media and education platform in the U.S. Standout episodes: The Parallels between Your Health/Diet and Your Finances. Standout episodes: How to Get PR without a Publicist. Best For Beginners: Clever Girls Know.

Finance 28

Finance Real Estate Health Education 28

Search Engine Land

AUGUST 16, 2023

A celebrity shares their personal experience with a health issue your charity supports. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. And in the past, we’ve caught publicity issues with Google Alerts that PR teams have missed. SUBSCRIBE See terms.

PR 86

PR Health Law Advertising 86

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. What power!

PR 124

PR Manufacturing Food Health 124

Sprout Social

NOVEMBER 14, 2022

Imagine if you could monitor and analyze all social media conversations happening around your brand, and tap into consumer insights that prove crucial for growing your business. By tapping into social listening, you can build a deeper understanding of your audience and gather honest feedback about your brand/products.

Marketing Strategy 132

Marketing Strategy Thought Leadership Transform PR 132

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Transform 129

Transform Non-Profit Health SEO 129

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Take Airbnb. airbnb the @barbie dreamhouse is back on airbnb.

PR 98

PR Health Analytics Price 98

Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand.

PR 122

PR Whitepaper eCommerce Retail 122

Buffer Marketing

JUNE 10, 2024

Having spent many years in PR and communications, I once internalized this norm. This lives on our website (rather than just in an email), which has also helped it become part of our brand, so new clients are less likely to be surprised when we bring it up.

PR 110

PR Health Communications Energy 110

Litmus

APRIL 12, 2024

You wouldn’t want email marketing slip-ups to impact the reputation of your root domain, which could harm deliverability for sales, PR, or other team members sending personal or outreach emails from the root domain in their own inbox. The subdomain “e” denotes “emails” and doesn’t overwhelm our brand name. Or vice versa.

Management 112

Management PR Health Marketers 112

Search Engine Land

JANUARY 10, 2024

A strategy refresh is a great time to consider the SEO technical health in general, looking at what stands out as opportunities to tackle this year. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024?

SEO 132

SEO PR Customer Journey Health 132

Marketing Insider Group

SEPTEMBER 13, 2021

Consistency in voice and tone: How your brand sounds should be consistent no matter how many content creators you have. Your brand will earn recognition as an expert: Content with a thought leadership angle isn’t about selling. Improving brand equity and awareness. Your brand voice should have at least three attributes.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145