SmartBrief - Marketing

JANUARY 13, 2025

If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. The insights executives can glean from social dont just make a brand they make a business. Brand resonance Its one thing to get your brand or product in front of people. If not, they need to be.

Health 118

Health Customer Acquisition Education Market Research 118

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Branding Gen Z 94

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 71

Branding Health Education User-Generated 71

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 107

Gen Z Health Influencer Marketing Food 107

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119

Health Affiliate Marketing Non-Profit Food 119

Martech

MARCH 24, 2025

But how do brands know if the investment is effective? Marketers assess the effectiveness of costly naming rights deals through several key metrics and methodologies: Brand exposure and visibility: Marketers evaluate the amount of exposure the brand receives through signage, media coverage, and event attendance. Processing.

Branding 66

Branding Entertainment Health Advertisers 66

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Image recognition will fuel interactive experiences Customers will depend on image recognition to find out more about the products and ads they encounter.

Customer 119

Customer Direct Mail Transform Health 119

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Sometimes, as a brand, we meet people on their darkest day.”

Gen Z 113

Gen Z Millennials Health Food 113

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 117

Gen Z Influencer Marketing Health Promotion 117

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Take Peloton , for one.)

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hubspot Marketing

AUGUST 13, 2024

Leaning into these shifts is critical for the long-term health of your business. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. How AI-Powered Search Will Revolutionize SEO – and How to Prepare 1.

SEO 119

SEO Transform User-Generated Health 119

Martech

OCTOBER 31, 2024

60% said AI is hurting brands’ trustworthiness (Salesforce). 72% said they trust brands less now than a year ago (Salesforce). Conversica unveiled advanced AI agents that deliver customized, brand-aligned interactions, offer flexible conversation editing and ensure brand safety. What does this all mean?

Health 110

Health Advertising Advertisers Analytics 110

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 93

Health Customer Journey User-Generated Marketers 93

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 107

Branding Thought Leadership Health Management 107

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Historically, brands have done a poor job of serving these communities well. Here’s a list of common dimensions of diversity that impact the way a consumer experiences your brand, and ultimately whether or not they convert.

Customer 127

Customer Food Shoppers Retail 127

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. A pet health blog that exemplifies all of this is Preventive Vet. million members.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Sprout Social

MARCH 12, 2025

Digging into where brands should show up these days. The race to win brand equity and relevance in new spaces is on. So, why are so many brands caught on their heels? If a social marketer told you their brands strategy was built around Vine, youd probably assume you teleported back to 2013 (#DoItForTheVine).

User-Generated 105

User-Generated Health Retail Branding 105

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Copywriting 360

Copywriting Finance Health User-Generated 360

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

Non-Profit 119

Non-Profit Health Food Energy 119

Marketing Insider Group

MARCH 18, 2025

Quick takeaways Know Your Goals Sales, leads, or brand awareness? g Sell products? Increase brand awareness? For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Target health-conscious professionals on Instagram. Lets break it all down. Generate leads?g

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Jeff Bullas

FEBRUARY 19, 2023

In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. In the Mentimeter survey, new teleworkers mention internet and technology issues as the second most-cited distraction from productivity.

Entertainment 348

Entertainment Communications Health Product 348

Hubspot Marketing

MARCH 24, 2025

Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. Analyzing health data for public health initiatives. Reviewing electronic health records (EHRs). Manufacturing Robots BMW is one of many companies using AI-powered robots to streamline production lines.

Health 73

Health User-Generated Manufacturing Price 73

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 105

Customer Food Transform Health 105

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Engagement. Consideration. Conversion. Onboarding. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 113

Food Energy Health Place 113

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 86

Non-Profit Fashion Health Millennials 86

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Heres our guide to organic social media growth techniques for 2025, and a few examples of brands creating stellar organic content for inspiration.

Social Media Marketing 123

Social Media Marketing User-Generated Fashion Promotion 123

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Pro tip: Keep in mind that production will take a significant chunk of time.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Martech

JULY 18, 2024

retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). billion in U.S. online sales this year.

eCommerce 119

eCommerce Retail Shoppers Health 119

Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway?

Branding 142

Branding Food Health Product 142

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Neo says, Its easy and tempting to throw money into social channels because theyre popular among other big brands.

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Over the past 25 years, there have been three major tariff episodes.

Retail 105

Retail Advertisers Advertising Price 105

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR 111

PR Gen Z Thought Leadership Communications 111

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. But what happens when you run out of ideas?

Transform 116

Transform PR Product User-Generated 116

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more. Prioritizing SERP saturation and discovery features is essential for any brand. Connecting the customer journey.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Martech

AUGUST 5, 2024

Brand suitability issues: Ads appearing on MFA sites harm brand perception by being associated with low-quality, irrelevant content. This negative association diminishes brand value and makes consumers wary of the advertised products or services.

User-Generated 115

User-Generated Advertisers Advertising Marketers 115