Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway?

Branding 137

Branding Food Health Product 137

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Buffer Marketing

NOVEMBER 12, 2024

  But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually. 

Branding 110

Branding Health Product Management 110

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 98

Influencer Marketing Branding Health Logistics 98

SmartBrief - Marketing

NOVEMBER 11, 2024

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. Paralyzed by fear and afraid to make the wrong move, they will remain silent.

Promotion 102

Promotion Branding Health Communications 102

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Branding 121

Branding Transform Health Analytics 121

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. What are brand colors?

Branding 138

Branding Food Finance Fashion 138

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions.

Health 93

Health Millennials Transform Retail 93

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). They’re already the winning formula for CPG brand marketing. These brands spend ~$40B per year in ads, a big chunk of which goes to creator partnerships.

Food 127

Food Branding Energy Manufacturing 127

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 126

Branding Health Customer loyalty User-Generated 126

Jeff Bullas

MARCH 14, 2023

The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for. It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. What is the commission rate?

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  

Branding 130

Branding Health PR Transform 130

Jeff Bullas

MARCH 15, 2023

That purpose is to give it a human face (user interface) that provides an intuitive and natural way for people to interact with machines, opening up a whole new world of possibilities for customer service, content creation, mental health support, language translation, and so much more. Its possibilities are almost infinite.

Health 202

Health User-Generated Transform Education 202

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Branding 133

Branding Customer Key Performance Indicator Fashion 133

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 118

Branding Fashion Food COS 118

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 135

Branding Communications Health PR 135

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. While the ingredients for each dashboard might be different, the core component is visualized metrics that help explain why your brand did or didn’t meet a goal. Brand awareness dashboard.

Branding 138

Branding Transform Analytics CMO 138

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK.

Gen Z 115

Gen Z Branding Fashion Food 115

Martech

OCTOBER 9, 2024

With Video Remixing, you can transform product tutorials, webinars and other long videos into shareable shorts for social posts, blogs, emails and ads — all without complex video editing software. How it helps you Video content is powerful but traditionally time consuming to edit and repurpose.

Product 128

Product Real Estate CRM Transform 128

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 136

Branding Transform Thought Leadership Advertising 136

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. While recognizing the importance of a brand voice, you might be unsure where to start. Fortunately, numerous brand voice examples from other companies can serve as inspiration for crafting your own.

Branding 98

Branding Communications Health Education 98

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 128

Gen Z Branding Millennials Transform 128

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 92

Gen Z Branding User-Generated Influencer Marketing 92

Jeff Bullas

JANUARY 31, 2023

It can be a valuable undertaking if you know what you’re doing – essentially, you earn commission on products by promoting them to followers on social media. Here, you can provide a link to whatever products you’re promoting so your followers will have easy access to purchase them.

Affiliate Marketing 212

Affiliate Marketing Promotion Marketing Marketers 212

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Management 118

Management Branding User-Generated Energy 118

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. However, this is the first book to examine community from the potential of brand marketing. Organic brand advocacy.

Health 141

Health Marketing Marketers B2C 141

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Hubspot Marketing

NOVEMBER 17, 2022

Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Building brand loyalty , like creating mission and vision statements, takes time. Brand Values: What does your company stand for? Still, Loyalty doesn’t happen overnight.

Non-Profit 145

Non-Profit Health Food Energy 145

Hubspot Marketing

MAY 21, 2024

Like that company, a lot of brands have unnecessary friction in the customer experiences they deliver. That friction negatively impacts those brands’ conversions. Why Brands Struggle to Improve Their Conversion Rates Brands don’t talk to enough different types of people. I’ve seen this happen in user testing quite a bit.

Branding 105

Branding Food Energy Health 105

Hubspot Marketing

NOVEMBER 28, 2023

Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter. Meta: Blue Blue is one of the most common logo colors.

Branding 120

Branding Energy Shipping Communications 120

Hubspot Marketing

JANUARY 18, 2023

Another example is a study of the effect of music on productivity. A researcher assigns participants to one of two groups — those who listen to music while working and those who don't — and measure their productivity. Similarly, you can study the relationship between physical activity and mental health. Descriptive.

Health 145

Health Shipping Advertising Advertisers 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketing 127

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Sometimes, as a brand, we meet people on their darkest day.”

Gen Z 124

Gen Z Millennials Health Promotion 124

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. To fight back, these brands must become publishers themselves.

Transform 116

Transform Pharmaceutical Health User-Generated 116