Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119

Health Affiliate Marketing Non-Profit Food 119

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Sometimes, as a brand, we meet people on their darkest day.”

Gen Z 113

Gen Z Millennials Health Food 113

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 108

Gen Z Health Influencer Marketing Food 108

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. It’s exciting to see a brand get real and raw.

Promotion 145

Promotion Product Branding Logistics 145

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. Claims of health benefits or results need to be supported by proof.

Gen Z 118

Gen Z Influencer Marketing Health Promotion 118

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). increase over last year.

eCommerce 119

eCommerce Retail Shoppers Health 119

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Personalized messages keep customers engaged and loyal. New visitor?

Health 93

Health Customer Journey User-Generated Marketers 93

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. Each action will represent a different ROI for your team, brand, or company. Net promoter score is a metric almost any executive will recognize.

Management 115

Management Whitepaper Promotion Health 115

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Neo says, Its easy and tempting to throw money into social channels because theyre popular among other big brands.

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Sprout Social

SEPTEMBER 26, 2024

As such, good engagement serves as social proof and reflects positively on your brand authenticity. People may feel more comfortable trusting your brand because so many others are engaging with it. The RivalIQ study found that the median Instagram engagement rate for the top 25% of brands is 1.02%.

User-Generated 118

User-Generated Food Analytics Promotion 118

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Copywriting 360

Copywriting Finance Health User-Generated 360

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Are you aiming for product education, brand awareness, or driving traffic? You can quickly go live from your feed or schedule and promote a live event in the future. Define big-picture marketing goals. They maintain focus.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. What is organic social media growth?

Social Media Marketing 123

Social Media Marketing User-Generated Fashion Promotion 123

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 105

Customer Food Transform Health 105

Martech

APRIL 3, 2025

Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. However, this was also a time when advertisers started to look more closely at performance-based campaigns, leading to cuts in broad brand campaigns in favor of strategies that allowed for optimization.

Retail 105

Retail Advertising Advertisers Price 105

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketers 96

Marketers Marketing Promotion User-Generated 96

Jeff Bullas

FEBRUARY 19, 2023

Nowadays, brands, especially entertainers, are leveraging social media more. While you may not have the resources to produce something on that scale, consider various channels and campaigns like e-newsletters, referrals, or online promotional events. This way, you’ll expand your reach by introducing your brand to new audiences.

Entertainment 348

Entertainment Communications Health Product 348

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. Don’t forget to promote your research.

Whitepaper 112

Whitepaper SEO Transform Health 112

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR 111

PR Gen Z Thought Leadership Communications 111

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. How does the platform present itself to brands? Look at its business-facing promotions. How does this system promote transparency? Who is accountable for misuse or harm?

Retail 113

Retail Energy Health Promotion 113

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more. Prioritizing SERP saturation and discovery features is essential for any brand. Connecting the customer journey.

SEO 113

SEO Gen Z Customer Journey User-Generated 113

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Utilize various email campaign types—promotional, informational, and transactional—to effectively engage your audience at different stages of the buyer’s journey.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

illumin

JANUARY 9, 2025

Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. However, there are growing concerns about toxic brands within the wellness space. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices.

Health 59

Health Promotion Advertisers Advertising 59

Buffer Marketing

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.  that perfectly aligns with your brand and target audience. 

Marketing 100

Marketing Marketers Promotion Health 100

Jeff Bullas

JANUARY 3, 2023

For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. Product or brand comparison keywords. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Vertical Response

AUGUST 5, 2024

The primary payers for content are audiences, brands, and advertisers. Brands and advertisers also play a significant role, often paying creators to feature their products or services. Common methods include ad revenue, affiliate marketing, selling digital products, online courses, subscriptions, brand deals, and donations.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Martech

APRIL 3, 2025

Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth. Marketings obsession with short-term wins has created a dangerous cycle. The result?

Customer Acquisition 76

Customer Acquisition Transform Customer Journey Finance 76

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. A TikTok business account is suitable for people using the TikTok app to promote their products or services. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. What is your audience searching for?

SEO 110

SEO Real Estate User-Generated Promotion 110

Search Engine Land

AUGUST 30, 2024

In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets. Ideally, your brand or client has a test budget to play with, but if not, consider shifting the budget from the same stage of the purchase journey.

Retail 79

Retail Customer loyalty Promotion Health 79

Jeff Bullas

MARCH 14, 2023

It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. Affiliate marketing programs are a way for merchants to promote their products and services. What is an affiliate marketing program? What is the commission rate?

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketers 182

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm. Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 126

Branding Health Thought Leadership Fashion 126

Customers.ai

DECEMBER 4, 2024

Brand Spotlight: Nike Nike nails this approach with their clean, minimalistic signup forms. Brand Spotlight: Canva Canva does an incredible job leveraging their website for email growth. They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 144

Branding Communications Health PR 144

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Branding 138

Branding Transform Health Analytics 138