Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. The way consumers engage and evaluate brands online is constantly evolving.

Branding 137

Branding Health Analytics User-Generated 137

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring.

Branding 145

Branding User-Generated Health Communications 145

Sprout Social

JULY 15, 2022

This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. Not only is YouTube the second most popular platform for influencer marketing, it’s also the second most popular website in the world, reaching over 2 billion users each year.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. You reach your target audiences even when they don’t encounter your brand directly online. You boost your brand visibility, and widen your marketing reach beyond what you can achieve with internal efforts alone.

Branding 126

Branding User-Generated Entertainment Health 126

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 126

Branding Health Customer loyalty User-Generated 126

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies.

Health 93

Health Millennials Transform Retail 93

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Promote hot in-store items.

Branding 129

Branding Health Thought Leadership Fashion 129

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 92

Gen Z Branding User-Generated Influencer Marketing 92

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 128

Gen Z Branding Millennials Transform 128

Jeff Bullas

MARCH 14, 2023

But some affiliate marketing programs can reward you for providing them with leads, a free trial, user clicks to a website, or getting downloads of an app. The cookie duration is the amount of time an affiliate has to generate a sale for the merchant before the affiliate’s cookie expires. What is the commission rate?

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 129

Branding Health Advertisers Advertising 129

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Branding 119

Branding Logistics Retail CMO 119

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. While the ingredients for each dashboard might be different, the core component is visualized metrics that help explain why your brand did or didn’t meet a goal. Brand awareness dashboard.

Branding 138

Branding Transform Analytics CMO 138

Neil Patel

OCTOBER 14, 2021

If an increase of 30% in Pinterest accounts over the last year isn’t an indication that your business should be joining over 250 million monthly active users, I don’t know what would be. Most of Pinterest users, 71.1 Males users only account for 14.9 Their followers will see your brand, too! percent of the audience.

Branding 145

Branding Analytics Marketing Marketers 145

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. The health and fitness industry is hugely saturated.

Advertising 141

Advertising Advertisers Health User-Generated 141

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 118

Branding Fashion Food COS 118

Buffer Marketing

APRIL 24, 2024

Organic social media involves creating and sharing content that resonates with your target audience, fostering genuine engagement, and building a loyal community around your brand. Organic social media is all the freely posted content that any user can post to social networks. What is organic social media?

User-Generated 133

User-Generated Health Social Media Marketing Thought Leadership 133

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 131

Branding Analytics Food Social Media Marketing 131

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Used car dealers, home repair and health and wellness companies are also some of the most complained about companies. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Management 118

Management Branding User-Generated Energy 118

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. It’s exciting to see a brand get real and raw.

Promotion 145

Promotion Product Branding Logistics 145

Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 126

User-Generated Advertising Advertisers Marketing 126

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 127

Transform User-Generated SEO Law 127

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas. So, what do these statistics tell us?

SEO 141

SEO User-Generated Copywriting Health 141

Customers.ai

DECEMBER 6, 2024

As Derric Haynie, ecommerce extraordinaire and Head of Demand Generation at Pipe17 put it, TikTok Shop is the blue ocean opportunity for brands. Why should your brand be on TikTok Shop yesterday? TikTok stores user credit card and shipping info, making checkout faster than your morning coffee run. So, whats the deal?

eCommerce 114

eCommerce Shipping Outbound Marketing User-Generated 114

Spiralytics

AUGUST 24, 2023

Social media content writing is a way to shape your brand and connect with your audience. One of the ways to achieve effective social media branding is by publishing cohesive content across platforms such as Instagram, LinkedIn, TikTok, and YouTube. What is Brand Voice? What is Brand Voice?

Branding 98

Branding Energy Transform Health 98

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. While it may seem there’s no chance to beat WebMD’s authority, challenger telemedicine brands are doing so in certain categories.

Transform 116

Transform Pharmaceutical Health User-Generated 116

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Do not try to fit this sprawling generation into a one-size-fits-all box. Outnumber other generations on Amazon. This is especially true in large urban centers.

Health 133

Health Marketing Marketers User-Generated 133

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 131

Customer Gen Z User-Generated Health 131

Hubspot Marketing

AUGUST 13, 2024

Leaning into these shifts is critical for the long-term health of your business. As a user, I‘m fascinated by AI-search results. Focus on user intent : Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results.

SEO 102

SEO Transform User-Generated Health 102

Marketing Insider Group

APRIL 5, 2021

Creating consistent, high-quality, user-focused content is the best way to achieve top rankings. In the guide, Google defines beneficial purpose as websites and pages that should help users. In turn, if pages have the intent to harm or deceive users, they will receive the lowest PQ rating. Health and safety. What Is YMYL?

Content Marketing 144

Content Marketing SEO Finance Health 144

Hubspot Marketing

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM.

Affiliate Marketing 141

Affiliate Marketing Health Finance Advertising 141

Marketing Insider Group

SEPTEMBER 23, 2020

Newbies to the business world can learn how to build their business, create a website, build their brand, and many more tasks larger businesses usually delegate to internal teams. Cleveland Clinic Health Essentials. A laser focus on its readers and their health needs. Once Flo et al. Rosetta Stone. Its secret?

Content Marketing 145

Content Marketing Health Marketing Marketers 145

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Personalized messages keep customers engaged and loyal. New visitor?

Health 94

Health Customer Journey User-Generated Marketing 94

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users.

Product 125

Product SEO Copywriting eCommerce 125

Martech

NOVEMBER 14, 2024

Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. Advancements in data analytics allowed companies to observe user behavior with increasing precision. This era marked the shift from understanding what users were doing to why they were doing it.

Customer 128

Customer User-Generated Marketing Marketers 128

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145