Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Use Facebook to Create a Target Persona.

Inbound Marketing 140

Inbound Marketing Marketing Strategy Marketers Marketing 140

Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound.

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketers 130

The LeadG2 Blog

SEPTEMBER 17, 2024

Your online presence is your brand's lifeline, and businesses are continuously striving to enhance it. One of the most effective strategies to achieve this is through inbound marketing, which focuses on attracting and engaging customers through valuable content and experiences.

Inbound Marketing 99

Inbound Marketing Branding Customer Marketing 99

The LeadG2 Blog

MAY 23, 2024

An effective inbound marketing plan is essential for businesses seeking sustainable growth and increased brand visibility. Unlike traditional outbound strategies, inbound marketing focuses on attracting, engaging, and delighting an audience through valuable content and interactions.

Inbound Marketing 92

Inbound Marketing Marketing Strategy Marketers Marketing 92

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 106

Inbound Marketing PR Manufacturing Marketers 106

The LeadG2 Blog

MAY 16, 2024

Inbound marketing attracts people who are actively interested in your offerings or brand to your business. Using SEO and other inbound tactics, you can bring in audiences more likely to invest in your business, services, and products.

Inbound Marketing 89

Inbound Marketing Key Performance Indicator Marketers Marketing 89

Aspiration Marketing

JUNE 5, 2024

But then you see a familiar logo – a brand you've encountered at industry conferences or whose thought leadership articles you've read. Suddenly, that brand jumps to the top of your consideration list. This is the power of brand awareness. That recognition triggers a sense of trust and familiarity.

Branding 254

Branding Thought Leadership Management Inbound Marketing 254

Aspiration Marketing

FEBRUARY 22, 2023

Outbound marketing strategies, unsurprisingly, are techniques for reaching out to potential customers. In contrast to inbound marketing, which focuses on attracting prospects to you, outbound marketing concentrates on the customer who might have a problem but isn't looking for a solution.

Outbound Marketing 246

Outbound Marketing Marketing Strategy Inbound Marketing Marketers 246

Hubspot Marketing

NOVEMBER 7, 2024

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product. A great example here is Abercrombie & Fitch.

Inbound Marketing 112

Inbound Marketing Logistics Price CMO 112

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. In this blog, we’ll discuss the benefits of using paid media and share some examples of when to inject paid media into your inbound efforts. The downside?

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Rock Content

JUNE 12, 2023

The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. However, not all inbound marketing channels are equal. However, not all inbound marketing channels are equal.

Inbound Marketing 80

Inbound Marketing Outbound Marketing Marketers Marketing 80

Hubspot Marketing

JULY 11, 2024

Four Differentiated Marketing Tactics Using Community and Audience 1. One suggestion from ChatGPT that we love is to shape your brand messaging by highlighting your audience's specific challenges and pain points. These strategies develop a sense of belonging and advocacy, positioning your brand as a central hub for your audience.

Transform 115

Transform Outbound Marketing Entertainment Inbound Marketing 115

Aspiration Marketing

JANUARY 5, 2023

The platform assists with efforts to create awareness, attract customers, and retain loyal supporters of your brand. With Hubspot CMS and inbound marketing tools, it creates a powerful platform for your tech stack. With Hubspot CMS and inbound marketing tools, it creates a powerful platform for your tech stack.

Inbound Marketing 246

Inbound Marketing Branding Customer Marketing 246

Aspiration Marketing

SEPTEMBER 29, 2022

You want your brand to be credible. Credibility is a key element of trust and fundamental for success in Inbound Marketing.

Branding 130

Branding Inbound Marketing Social Media Marketing Marketing 130

Aspiration Marketing

FEBRUARY 7, 2023

Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketing that track website usage, deliver tailored, personalized content, and build brand loyalty.

Transform 246

Transform Outbound Marketing Inbound Marketing Marketers 246

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. The sheer number of consumers you could reach on a single platform is reason enough to use social media in your inbound marketing. Consumers Expect It Eight in 10 consumers expect brands to be on social media.

Inbound Marketing 98

Inbound Marketing Social Media Marketing User-Generated Marketers 98

Aspiration Marketing

FEBRUARY 7, 2023

Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketing that track website usage, deliver tailored, personalized content, and build brand loyalty.

Transform 245

Transform Outbound Marketing Inbound Marketing Marketers 245

Hubspot Marketing

AUGUST 28, 2023

Inbound marketing is about providing unique, standalone value via content to your prospects. It's a "show, don't-tell" methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is. Inbound marketing isn't going anywhere, but it is changing as a result of AI.

Inbound Marketing 98

Inbound Marketing Transform Marketers Marketing 98

Kuno Creative

JULY 19, 2022

Whether this is accurate for relationships is debatable, but there’s a certain truth to it when you’re working with an inbound marketing agency. Or in other words, “Show me your friends and I’ll show you your future.”

Inbound Marketing 98

Inbound Marketing Marketers Marketing Branding 98

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. I did this a lot for past employers.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

JANUARY 29, 2019

However, since we’ve spent the majority of our careers optimizing content for algorithms, it can be challenging to flex a creative muscle that’s slowly withered away from inactivity and, in turn, move people emotionally and sear your brand into their memories. What is a brand story? How to Write a Brand Story.

Branding 145

Branding Food Inbound Marketing Direct Mail 145

Hubspot Marketing

AUGUST 4, 2022

Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are. How to Humanize Your Brand.

Branding 133

Branding Inbound Marketing B2C Education 133

Kuno Creative

JUNE 8, 2023

Over the past few years – and even months – inbound content marketing strategies have changed at a velocity that is reminiscent of being on a rollercoaster in the dark, leaving marketing teams feeling unsure of the way forward. What is the best way to increase brand awareness and attract qualified leads?

Inbound Marketing 104

Inbound Marketing Marketing Strategy Marketers Marketing 104

Set Up

FEBRUARY 25, 2025

2 Agency Growth Tactic: Build a Robust Inbound Marketing Machine Scaling an Agency requires a steady flow of quality leads, and inbound marketing is one of the most efficient ways to achieve this. As the matchmaker between Agencies and Brands, we regularly write about the Agency-Client relationship.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Sprout Social

OCTOBER 20, 2020

It connects to a shared goal: employer branding. A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. Your goal throughout that lifecycle is to make a positive impression, all factoring into your employer brand. How does that relate to social media?

Branding 130

Branding Inbound Marketing Management Product 130

Hubspot Marketing

OCTOBER 31, 2022

To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Influencer marketing will still be a key lead/revenue driver.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

FEBRUARY 12, 2025

I think you could go so far as to say that it's more or less our main thing like almost everything we push, preach, and practice as a brand hinges upon it. I'll just cover where blogging stands in the process.

Inbound Marketing 85

Inbound Marketing Place Management Branding 85

Hubspot Marketing

SEPTEMBER 16, 2019

Now, billboard advertising isn’t your typical inbound marketing methodology. Billboard advertising can still be a powerful way to build brand awareness and attract customers. Plus, if companies like MINI can incorporate inbound marketing elements in their billboard advertising, you can, too! Billboard Advertising.

Advertising 145

Advertising Advertisers Inbound Marketing Entertainment 145

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

AUGUST 13, 2021

Marketing operations is a problem-solving role, with a lot of hands on activity. It is considered a separate role from the creative, brand and comms side of marketing, but ops professionals will tell you that campaigns and content are only as good as the ability to execute them and measure the results.

Inbound Marketing 145

Inbound Marketing Marketing Automation Platform Marketers Marketing 145

Hubspot Marketing

APRIL 5, 2023

Creates a hostile environment between sales & marketing. Where the classic conflict of “marketing is sending us garbage leads” and “ sales can’t close deals ” results in tremendous inefficiency. Damages brand perception among research-stage buyers. Conferences: INBOUND , SaaStr , Dreamforce , etc.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Hubspot Marketing

NOVEMBER 20, 2019

There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what works pretty well work amazingly well. And the best way to get started is to conduct some A/B tests ! Or.multivariate tests?

Inbound Marketing 145

Inbound Marketing Branding Marketing Marketers 145

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hubspot Marketing

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. But, you might ask, which is more important?

SEO 145

SEO Inbound Marketing Social Media Marketing Communications 145

Kuno Creative

OCTOBER 20, 2022

Unless your name is Apple, Amazon or a handful of other companies, instant brand awareness is not a luxury most of us have. Since a company's brand is integral to financial success, having a solid marketing strategy is crucial. But the digital marketing field is vast.

Digital Marketing 116

Digital Marketing Branding Marketers Marketing 116

Rock Content

APRIL 30, 2024

Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Fantastic marketing content answers important questions for your existing and potential customers. It empowers them to make wiser marketing decisions. Soon, your brand will gain serious momentum.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing. Legal Restraints in Law Firm Marketing. Focus on Branding. Don’t Be Afraid of Google Ads.

Law 139

Law Inbound Marketing Education Traditional Marketing 139