Branding Inbound Marketing Marketing Mix 
Marketing Insider Group
NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Hold tweetups or tweetchats.
Marketing Insider Group
SEPTEMBER 9, 2010
Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It is so much bigger.
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Marketing Insider Group
APRIL 26, 2011
You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. Now imagine that the results of that data showed you that 70, 80 or even 90% of your marketing activity produced no measurable impact on those business results! Here’s how: 1.
Marketing Insider Group
JULY 29, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? To me, social media is all about personal branding.
Adobe Experience Cloud Blog
APRIL 23, 2012
Optimize Content for Inbound Marketing. The good news for B2B marketers in a downturn is that inbound marketing costs far less than traditional outbound marketing , so it pays to make sure your content is optimized to be found by search engines and shared via social media. Don’t Forget Video.
Marketing Insider Group
OCTOBER 25, 2011
Model the appropriate marketing mix. In my last post, I talked about using math to build the business case for changing from an outbound to an inbound marketing strategy. Some people are scared of marketing mix models. Define an always-on, inbound marketing approach.
Marketing Insider Group
MAY 10, 2010
In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.
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