SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. He is a professional emcee and an Inbound marketing evangelist.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

OCTOBER 23, 2020

What’s the point of calling themselves an expert if the agency doesn’t possess the necessary business growth and inbound marketing knowledge for a specific niche? After all, it’s the only way that your brand can have a competitive edge over its competitors. Still, End-to-End Marketing Agencies Aren’t a Bad Choice Either.

Marketers 112

Marketers Marketing Inbound Marketing Advertising 112

Hubspot Marketing

JULY 10, 2018

Sometimes competitors even bid for keywords against your own brand -- like this example, where Netsuite ranks higher for "Intuit Accounting". Businesses using content marketing experience 6x higher conversion rates vs. non-adopters ( Aberdeen ). Custom content influences 61% of consumers ( Dragon Search Marketing ).

Inbound Marketing 136

Inbound Marketing User-Generated Whitepaper Email Marketing 136

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. Tech Marketing 360 (February 18-20) – Dana Point, CA.

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing CRM 134

Exposure Ninja

JUNE 23, 2022

Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales. 5 Free Digital Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 73

Inbound Marketing Telemarketing Transform Customer loyalty 73

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 73

Inbound Marketing Telemarketing Transform Customer loyalty 73

Search Engine Land

NOVEMBER 15, 2022

All of these problems affect every single company, brand or person trying to rank anything today. So now, we all have to navigate an ever-growing complex world of whatever AI + search monopolies dream up next. Get the daily newsletter search marketers rely on. Seth Godin did "permission marketing" about a decade earlier.

SEO 87

SEO Inbound Marketing Advertising Advertisers 87

Hubspot Marketing

AUGUST 9, 2018

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Content marketing is paving its own way in the marketing world. Content Marketer. Brand Marketing.

PR 131

PR Marketers Marketing Non-Profit 131

Marketing Insider Group

JUNE 29, 2010

Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Telemarketing 3 Comments Post a comment Ryan Beale Jun 29 2010 I’ll add another reason – They are not cost-effective in 2010.

Telemarketing 80

Telemarketing Inbound Marketing Customer loyalty Whitepaper 80

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 81

Telemarketing Inbound Marketing Transform Customer loyalty 81

Marketing Insider Group

JULY 21, 2010

The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. The research then tracked these search queries across “Awareness,” “Consideration” and “Decision” buying stages. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison).

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty B2C 72

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

New Markets 76

New Markets Telemarketing Inbound Marketing Customer loyalty 76

Marketing Insider Group

AUGUST 3, 2010

While the benefits of this approach are clear, B2B marketers must also be aware of the risks. Negative reviews can seriously hurt your brand so it is important to monitor these listings in real-time to catch and respond to any negative comments. Social media can also help on the paid search side.

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Marketing Insider Group

JULY 27, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Trackbacks & Pingbacks This week’s remarkable blog posts « Brand Alpha Click here to cancel reply. My favorite line has to be “Don’t call me!

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

Inbound Marketing 74

Inbound Marketing Customer loyalty Telemarketing Marketers 74

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. The days of sending a list of contacts to sales is over. To sales, they are a waste of time.

Content Marketing 79

Content Marketing Manufacturing Inbound Marketing Telemarketing 79

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

Telemarketing 67

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 67

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

Inbound Marketing 71

Inbound Marketing Customer loyalty Telemarketing Marketers 71

Search Engine Land

APRIL 12, 2023

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Marketing Insider Group

JUNE 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing 79

Content Marketing Telemarketing Inbound Marketing Customer loyalty 79

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

Telemarketing 66

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 66

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Share your thoughts, post a comment.

Telemarketing 79

Telemarketing Inbound Marketing Customer loyalty B2C 79

Marketing Insider Group

OCTOBER 19, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. This is great stuff.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 69

Telemarketing Customer loyalty Inbound Marketing B2C 69

Marketing Insider Group

NOVEMBER 18, 2010

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. The brand is back, baby! While the rest of us catch on to what works.

Inbound Marketing 87

Inbound Marketing Customer loyalty Telemarketing Marketers 87

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing 73

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 73

Rock Content

OCTOBER 9, 2017

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. And that means there are plenty of opportunities for brands and marketers therein.

Inbound Marketing 49

Inbound Marketing User-Generated Acquisition Marketing SEO 49

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 75

Duct Tape Marketing

MARCH 17, 2023

Key Takeaway: This second edition of Bullseye Marketing focuses on B2B marketing exclusively and highlights examples of how creativity can be implemented in B2B marketing strategies. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44]

Marketing Strategy 92

Marketing Strategy B2C CMO Marketers 92

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. We all have a brand and need to channel our inner Brian Solis. And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. Why Do You Tweet?

Telemarketing 57

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 57

Marketing Insider Group

OCTOBER 28, 2010

Our customers do not decide to start searching for solutions to their problems because we decided to run a campaign. So why shouldn’t your marketing? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Plan 76

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 76

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! I think the answer depends on the marketing objectives.

Telemarketing 87

Telemarketing Customer loyalty B2C Inbound Marketing 87

Marketing Insider Group

NOVEMBER 2, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 70

Telemarketing Customer loyalty Inbound Marketing B2C 70

Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies.

Telemarketing 78

Telemarketing Customer loyalty Entertainment User-Generated 78