Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 127

PR Communications Management Food 127

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. The good news?

Branding 58

Branding Thought Leadership Energy Entertainment 58

SmartBrief - Marketing

AUGUST 13, 2024

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. SmartBrief’s specialized newsletters can help.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers.

Influencer Marketing 141

Influencer Marketing Branding User-Generated Marketing 141

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

Industry Insights 52

Industry Insights Branding Health CMO 52

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

NOVEMBER 4, 2024

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. However, it’s an effort brands need to take if they want to remain relevant with consumers. Prospects need to see or hear a brand’s message at least seven times before taking any action to make a purchase.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.

Branding 137

Branding Real Estate Key Performance Indicator Thought Leadership 137

Scoop.it!

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Pricing: Custom pricing based on customer needs.

Branding 136

Branding Price Influencer Marketing Transform 136

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Marketing Insider Group

JANUARY 20, 2025

While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust. Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. Decision-makers prioritize content offering industry insights and results.

B2C 58

B2C Social Media Marketing Transform Whitepaper 58

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. How are other UK brands using Facebook? We have the answer.

Entertainment 94

Entertainment Gen Z Millennials User-Generated 94

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms. This checklist is your blueprint for momentum in 2025.

User-Generated 97

User-Generated Education Analytics Thought Leadership 97

Buffer Marketing

MARCH 25, 2025

Whether you're a small business owner, a social media manager, or someone building your personal brand, having a mix of original and curated content helps keep your social media presence active and engaging. A tech professional builds their personal brand by sharing industry insights.

Real Estate 68

Real Estate Industry Insights Market Trends Management 68

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Not all organisations currently operate fully in-house.

Branding 98

Branding Transform Communications Digital Marketing 98

Bannerflow

NOVEMBER 16, 2021

Make sure your branding is clear with the name of the specific day you’re taking part in. Antonia Lindmark, Head of Insight at Bannerflow, says: “Video is still a vital component for brands, and we continue to see evidence of the power of video in this year’s report. Want to learn more insights? Key takeaways.

Retail 98

Retail Advertising Advertisers Branding 98

Jeff Bullas

JANUARY 30, 2023

And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. That’s called “social proof”.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Animalz blog

NOVEMBER 14, 2024

Instead, the goal is to create a steady stream of external triggers that remind people of your brand across multiple channels, ideally finding ways to latch your content onto your audience’s existing routines. Social media is a natural fit for Buffer’s small business audience, who often use these platforms to promote their own brands.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Marketing Insider Group

JANUARY 21, 2022

This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. Think about how you can enhance your brand awareness, increase engagement with your audience, and build a real community.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. What is thought leadership again?

Thought Leadership 136

Thought Leadership Energy Marketing Marketers 136

SocialPilot

FEBRUARY 21, 2024

Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers? 4 Social Media Post Ideas for Brands Creating content for an established brand is critical. You do not want to be boring or wreck the brand’s image. Let’s get started.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

SocialPilot

JULY 17, 2024

It’s a reference point that tells how your brand stacks up against your competitors, industry average, and even your own past performance. Alcohol Social Media Benchmarks Starting with the alcohol industry, it uses social media extensively for brand storytelling and community building. Facebook posts per week: 3.4

Transform 65

Transform Food Education Fashion 65

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. On average, content shared by employees receive more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand. Industry insights and news.

Thought Leadership 141

Thought Leadership PR Industry Insights Place 141

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? How can your brand take advantage of video content? Showcase expertise. Engage your audience.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Scoop.it!

JANUARY 10, 2025

By integrating AI into your content creation and curation workflow, you can effortlessly engage the intended audience and generate awareness about your brand. On the other hand, AI-fueled content curation may be a fitting strategy to share industry insights, the latest news, and updates on your social media pages.

Transform 59

Transform Industry Insights Management Branding 59

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. These insights assist with measuring the success of a campaign. LinkedIn Talent Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Target Market 127

Target Market Advertising Advertisers Neuromarketing 127

Adobe Experience Cloud Blog

MARCH 13, 2018

Done correctly, guest posts can help brands reach new audiences and establish the credibility of their leaders. A smart guest posting strategy can vault a small brand to new heights and cement an established brand as the go-to expert in its industry. Most brands and experts strive to get published, but not you!

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

Sprout Social

SEPTEMBER 23, 2021

Whether you’re searching for industry insights or trying to figure out how your organization can provide assistance during an emergency, social listening can distill broader conversations into actionable insights. In times of crisis, those insights can make a substantial real-world impact.

Food 138

Food Industry Insights Management Communications 138

Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 120

Retail Industry Insights Advertising Advertisers 120

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Thought Leadership 142

Thought Leadership Customer Acquisition Education Industry Insights 142