Bannerflow

NOVEMBER 16, 2021

Make sure your branding is clear with the name of the specific day you’re taking part in. Antonia Lindmark, Head of Insight at Bannerflow, says: “Video is still a vital component for brands, and we continue to see evidence of the power of video in this year’s report. Want to learn more insights? Key takeaways.

Retail 98

Retail Advertisers Advertising Branding 98

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 125

Law Education Digital Marketing SEO 125

SmartBrief - Marketing

JULY 30, 2024

So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Here are six ways agency and brands can extract value from Reddit marketing. Most brands and marketers use the usual suspects — Facebook, Instagram, X, LinkedIn, YouTube and TikTok.

PR 104

PR Marketing Marketers Industry Insights 104

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 117

Manufacturing Whitepaper Marketing Marketers 117

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 106

Retail Industry Insights Advertising Advertisers 106

SmartBrief - Marketing

AUGUST 13, 2024

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. SmartBrief’s specialized newsletters can help.

Market Trends 85

Market Trends Advertising Advertisers Digital Marketing 85

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. What is thought leadership again?

Thought Leadership 127

Thought Leadership Energy Marketing Marketers 127

SmartBrief - Marketing

JANUARY 19, 2024

Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries. Check out the options to find the right newsletters for you.

Finance 68

Finance Industry Insights Retail Education 68

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? How can your brand take advantage of video content? Showcase expertise. Engage your audience.

User-Generated 114

User-Generated Entertainment Whitepaper Industry Insights 114

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Artists, brands, and creators can now share behind-the-scenes moments, updates, and more in various formats. Use it to create short, entertaining content about your brand.

Entertainment 97

Entertainment Industry Insights Retail Promotion 97

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Target Market 98

Target Market Advertising Advertisers Neuromarketing 98

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Here’s why that doesn’t work.

Health 105

Health Industry Insights Branding Market Research 105

Search Engine Land

OCTOBER 19, 2021

Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO. Please visit Search Engine Land for the full article.

Industry Insights 75

Industry Insights SEO Branding 75

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. The time has come for the advertising industry to champion consumer privacy.

Transform 103

Transform Advertising Advertisers Law 103

Jeff Bullas

JANUARY 30, 2023

And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. That’s called “social proof”.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 52

Transform Branding Advertising Advertisers 52

Martech

MARCH 22, 2024

Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research. This blend ensures that content is produced quickly and maintains the high-quality and unique touch that audiences crave.

Transform 89

Transform Content Marketing Marketing Marketers 89

Buffer Marketing

MAY 9, 2024

Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness. Focus on profile optimization Your profile is often the first point of contact for anyone discovering your content, so make sure it accurately reflects your expertise and personal brand.

SEO 129

SEO User-Generated Thought Leadership Social Media Marketing 129

Animalz blog

NOVEMBER 14, 2024

Instead, the goal is to create a steady stream of external triggers that remind people of your brand across multiple channels, ideally finding ways to latch your content onto your audience’s existing routines. Social media is a natural fit for Buffer’s small business audience, who often use these platforms to promote their own brands.

User-Generated 62

User-Generated Energy Industry Insights Product 62

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. It can help you channel your unique industry insights and knowledge into relatable content while simultaneously speeding up the process and cutting down on costs. That last bit is important.

Marketing Strategy 113

Marketing Strategy Product User-Generated Marketing 113

Hootsuite

OCTOBER 30, 2024

By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness. Engagement.

Management 100

Management Entertainment User-Generated Analytics 100

Marketing Insider Group

JANUARY 21, 2022

This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. Think about how you can enhance your brand awareness, increase engagement with your audience, and build a real community.

Social Media Marketing 140

Social Media Marketing Entertainment Analytics Industry Insights 140

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond. Sharing any insights gained through sustainable practices.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. On average, content shared by employees receive more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand. Industry insights and news.

Thought Leadership 120

Thought Leadership PR Industry Insights Place 120

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. These insights assist with measuring the success of a campaign. LinkedIn Talent Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Calvyn Lee Blog

MAY 21, 2022

The content should echo other brands’ sentiments. Generating brand awareness. Customizing stock photography to align more closely with his brand. Question 14: What strategies for your creative are recommended to make your brand recognizable in the LinkedIn feed? Customize stock photography to align with brand guidelines.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Brand trust also gives you the pick of top talent.

Thought Leadership 120

Thought Leadership Promotion Industry Insights Analytics 120

illumin

DECEMBER 8, 2023

With this speedy growth, it’s easy to overlook the many benefits of managed service and to ignore the potential it has for marketers concerned with brand safety or without the resources to appropriately manage their campaigns from start to finish. This means the majority, if not all, of targeting is managed by the brand itself.

Management 52

Management Advertising Advertisers Industry Insights 52

Marketing Insider Group

SEPTEMBER 18, 2023

And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. Content marketing requires planning, but that planning pays off in consistent messaging, a cohesive brand image, and long-term growth. Our clients see an average of 7x ROI!) A: Not necessarily.

Content Marketing 133

Content Marketing Customer loyalty Education Marketing 133

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 40

Transform Branding Advertising Advertisers 40

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. You also come across as innovative and flexible as you’re constantly making efforts to update your branding, content, products and services to align with market shifts.

Price 100

Price Marketing Marketers Analytics 100

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. Every day, consumers are bombarded with countless marketing messages, making it easy for your brand voice to get lost. If not, stick with us.

Real Estate 97

Real Estate Marketing Marketers Promotion 97

Search Engine Land

NOVEMBER 28, 2023

Current events like the Summer Olympics and US presidential election will create opportunities for brands to grab the spotlight. Increasing brand awareness and/or competitive differentiation. Try reaching out to channel reps for industry or competitor benchmarks and/or poll your network on the KPIs and trends they’re seeing.

Advertising 89

Advertising Advertisers User-Generated CRM 89

Sprout Social

JANUARY 5, 2023

But what about listening to your brand’s audience? Brands are often guessing and not listening. . Through strategic social listening, brands can analyze customer conversations at scale. Social listening strategies for brands. Social listening involves analyzing conversations and trends related to your brand.

Health 84

Health Industry Insights Shipping Energy 84