Remove Branding Remove Industry Insights Remove Influencer Marketing
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Why LinkedIn influencer marketing matters for brands

Sprout Social

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. That’s called “social proof”. A bit ironic really.

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Niche advertising: 7 actionable tactics for targeted marketing

Martech

A good example of this is the casual shirt brand UNTUCKit. They cater to a select market of casual professional men and offer more than 50 different fits for men of all sizes. It also means diving deeper into specific demographics by segmenting already niche markets.

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7 Marketing Trends to Jump on in 2022

Bannerflow

Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Video marketing is widely recognised as the future of marketing activity. It helps give customers a better understanding and feel for your brand and humanises it. Influencer Marketing.

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4 Simple Steps to Great Community Management

Adobe Experience Cloud Blog

Someone may have followed your brand, but it doesn’t mean to say they care enough to engage with you. All great social listening tools offer the ability to track multiple brands, users, and keywords in one search. You should also be doing the same for your competitors as well as tracking wider industry keywords.

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content. AFT Construction is one brand that milks its SEO content to build brand awareness. Leverage email marketing.

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The complete guide to Instagram listening

Sprout Social

Is your brand keeping an ear to the ground through Instagram listening? What are your prospects’ first opinions of your brand? Whether you’re prioritizing brand awareness, social selling or customer service, this quick guide to social listening on Instagram can help you reach your goals. Uncover industry trends and happenings.