Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers.

Influencer Marketing 112

Influencer Marketing Branding User-Generated Marketers 112

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Marketers 52

SmartBrief - Marketing

AUGUST 13, 2024

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. 4A’s SmartBrief is an essential resource to explore what’s trending and learn from industry leaders. SmartBrief’s specialized newsletters can help. Why Subscribe?

Market Trends 85

Market Trends Advertisers Advertising Digital Marketing 85

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform 87

Transform Branding Advertising Advertisers 87

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. My old Mitsubishi had 300,000 kms on the clock and belched smoke from the leaking oil seals that seeped onto a hot manifold. So the upside. I wasn’t homeless. Desperation or inspiration?

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Artists, brands, and creators can now share behind-the-scenes moments, updates, and more in various formats. Impact on Business Managers: Reels isn’t just for artists.

Entertainment 97

Entertainment Industry Insights Retail Promotion 97

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Table of contents: What is a LinkedIn Business Page?

Analytics 120

Analytics Education User-Generated Management 120

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. What is thought leadership again?

Thought Leadership 127

Thought Leadership Energy Marketers Marketing 127

Calvyn Lee Blog

MAY 21, 2022

Question 1: Sara was recently hired to manage a company’s LinkedIn Page. The content should echo other brands’ sentiments. Make an in-depth interview with her product manager and split it in a series of short videos with quick tips. Question 6: Purna needs help figuring out trending industry topics in her region by seniority.

Thought Leadership 130

Thought Leadership Marketers Marketing Whitepaper 130

Martech

MARCH 22, 2024

Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers.

Transform 89

Transform Content Marketing Marketers Marketing 89

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Target Market 98

Target Market Advertising Advertisers Neuromarketing 98

Sprout Social

SEPTEMBER 23, 2021

Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. In times of crisis, those insights can make a substantial real-world impact. It’s impossible to ignore the power of social media.

Food 117

Food Industry Insights Management Communications 117

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform 52

Transform Branding Advertising Advertisers 52

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. A content creation, management, and delivery firm brings a sense of professionalism and quality to your content. There are many brands that offer ways to simplify and automate work.

Marketing Strategy 113

Marketing Strategy Product User-Generated Marketers 113

Animalz blog

NOVEMBER 14, 2024

Instead, the goal is to create a steady stream of external triggers that remind people of your brand across multiple channels, ideally finding ways to latch your content onto your audience’s existing routines. Social media is a natural fit for Buffer’s small business audience, who often use these platforms to promote their own brands.

User-Generated 62

User-Generated Energy Industry Insights Product 62

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 140

Social Media Marketing Entertainment Analytics Industry Insights 140

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". In this article, we'll provide industry insight into the current state of the economy and best practices for marketing leaders to better address employee concerns.

Price 105

Price Food Marketers Marketing 105

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. These insights assist with measuring the success of a campaign. LinkedIn Talent Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Buffer Marketing

MAY 9, 2024

Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness. Focus on profile optimization Your profile is often the first point of contact for anyone discovering your content, so make sure it accurately reflects your expertise and personal brand.

SEO 129

SEO User-Generated Thought Leadership Social Media Marketing 129

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. On average, content shared by employees receive more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand. Industry insights and news.

Thought Leadership 120

Thought Leadership PR Industry Insights Place 120

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. The time has come for the advertising industry to champion consumer privacy.

Transform 103

Transform Advertising Advertisers Law 103

Search Engine Land

NOVEMBER 28, 2023

Current events like the Summer Olympics and US presidential election will create opportunities for brands to grab the spotlight. Increasing brand awareness and/or competitive differentiation. Pull in your platform managers for brainstorming. With that in mind, the ideal PPC budget begins with your targets.

Advertising 89

Advertising Advertisers User-Generated CRM 89

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. You also come across as innovative and flexible as you’re constantly making efforts to update your branding, content, products and services to align with market shifts.

Price 100

Price Marketers Marketing Analytics 100

Marketing Insider Group

SEPTEMBER 18, 2023

And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. Content marketing requires planning, but that planning pays off in consistent messaging, a cohesive brand image, and long-term growth. Q: Do I Need a Big Team to Manage Content Marketing?

Content Marketing 133

Content Marketing Customer loyalty Education Marketers 133

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. They give a rich, authentic source of content that resonates with your audience and distinguishes your brand from competitors. You can then use this thick dark syrup to make rum, porter, or gingerbread.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform 40

Transform Branding Advertising Advertisers 40

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you. Your muscle gets stronger.

Finance 99

Finance Transform Industry Insights Retail 99

Customers.ai

DECEMBER 6, 2023

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. By making your customers feel valued and appreciated, you not only strengthen their loyalty but also create a positive association that encourages them to continue engaging with your brand.

Outbound Marketing 119

Outbound Marketing CRM Advertising Advertisers 119

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The only Twitter management tool you’ll ever need. An overall profile aesthetic with complete information is equally crucial for branding.

Real Estate 97

Real Estate Marketers Marketing Promotion 97

Hootsuite

NOVEMBER 25, 2019

At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. The most effective advisors using social media in financial services increased assets under management by 10% in just a year. Get key industry insights. Build brand awareness.

Finance 145

Finance Food PR Management 145

Set Up

APRIL 9, 2024

Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Set up to ignite relationships between marketing agencies and client-side marketers. Networking Opportunities: Working with various clients, media and ad tech vendors, and industry professionals expands a marketer’s network significantly.

Transform 59

Transform Marketers Marketing CMO 59

Bannerflow

JULY 30, 2021

Yet, what are the strategies that can help your brand move ahead of the competition? In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Take control of localisation with cloud-based translation management.

Entertainment 98

Entertainment Advertising Advertisers Management 98

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals. But branding isn’t just about your logo, font, or colors.

Real Estate 94

Real Estate Social Media Marketing Marketers Marketing 94

Bannerflow

MARCH 11, 2022

It helps give customers a better understanding and feel for your brand and humanises it. Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting. Virtual events are also a cost-effective solution for businesses and increase reach and brand awareness. Content is still king. Virtual Events.

Market Trends 111

Market Trends Influencer Marketing Marketers Marketing 111

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? Brands and businesses are making the most of the Linkedin content formats to strengthen their voice.

User-Generated 92

User-Generated Millennials Promotion Industry Insights 92