Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform 87

Transform Branding Advertising Advertisers 87

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Hootsuite

NOVEMBER 25, 2019

At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. The most effective advisors using social media in financial services increased assets under management by 10% in just a year. Get key industry insights. Build brand awareness.

Finance 145

Finance Food PR Management 145

Sprout Social

SEPTEMBER 23, 2021

Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. In times of crisis, those insights can make a substantial real-world impact. It’s impossible to ignore the power of social media.

Food 123

Food Industry Insights Management Communications 123

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. These insights assist with measuring the success of a campaign. LinkedIn Talent Insights.

Industry Insights 125

Industry Insights Real Estate Advertisers Advertising 125

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Target Market 131

Target Market Advertisers Advertising Neuromarketing 131

Martech

MARCH 22, 2024

Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers.

Transform 126

Transform Content Marketing Marketing Marketers 126

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. What is thought leadership again?

Thought Leadership 138

Thought Leadership Energy Marketing Marketers 138

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. You won’t have to build out a management structure for that department either. Brand Familiarity. Diverse Skills. Better Control.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Management 52

Management Advertising Advertisers Industry Insights 52

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Table of contents: What is a LinkedIn Business Page?

Education 125

Education Analytics User-Generated Management 125

Calvyn Lee Blog

MAY 21, 2022

Question 1: Sara was recently hired to manage a company’s LinkedIn Page. The content should echo other brands’ sentiments. Make an in-depth interview with her product manager and split it in a series of short videos with quick tips. Question 6: Purna needs help figuring out trending industry topics in her region by seniority.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

SmartBrief - Marketing

AUGUST 13, 2024

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. 4A’s SmartBrief is an essential resource to explore what’s trending and learn from industry leaders. SmartBrief’s specialized newsletters can help. Why Subscribe?

Market Trends 86

Market Trends Advertisers Advertising Digital Marketing 86

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. On average, content shared by employees receive more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand. Industry insights and news.

Thought Leadership 125

Thought Leadership PR Industry Insights Place 125

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Artists, brands, and creators can now share behind-the-scenes moments, updates, and more in various formats. Impact on Business Managers: Reels isn’t just for artists.

Entertainment 97

Entertainment Industry Insights Retail Promotion 97

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. The time has come for the advertising industry to champion consumer privacy.

Transform 130

Transform Advertisers Advertising Law 130

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Buffer Marketing

MAY 9, 2024

Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness. Focus on profile optimization Your profile is often the first point of contact for anyone discovering your content, so make sure it accurately reflects your expertise and personal brand.

SEO 139

SEO User-Generated Thought Leadership Social Media Marketing 139

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. If you fall into that category, don’t worry–we won’t tell.

User-Generated 111

User-Generated Promotion Communications Management 111

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. A content creation, management, and delivery firm brings a sense of professionalism and quality to your content. There are many brands that offer ways to simplify and automate work.

Marketing Strategy 123

Marketing Strategy Product User-Generated Marketing 123

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". In this article, we'll provide industry insight into the current state of the economy and best practices for marketing leaders to better address employee concerns.

Price 110

Price Food Marketing Marketers 110

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Thought Leadership 120

Thought Leadership Customer Acquisition Education Industry Insights 120

Marketing Insider Group

SEPTEMBER 18, 2023

And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. Content marketing requires planning, but that planning pays off in consistent messaging, a cohesive brand image, and long-term growth. Q: Do I Need a Big Team to Manage Content Marketing?

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions. In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP.

Place 109

Place Industry Insights Analytics Branding 109

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

Health 105

Health Key Performance Indicator Analytics Industry Insights 105

Bannerflow

MARCH 11, 2022

It helps give customers a better understanding and feel for your brand and humanises it. Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting. Virtual events are also a cost-effective solution for businesses and increase reach and brand awareness. Content is still king. Virtual Events.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Bannerflow

JULY 30, 2021

Yet, what are the strategies that can help your brand move ahead of the competition? In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Take control of localisation with cloud-based translation management.

Entertainment 98

Entertainment Advertisers Advertising Management 98

Sprout Social

FEBRUARY 22, 2019

Is your brand keeping an ear to the ground through Instagram listening? What are your prospects’ first opinions of your brand? Whether you’re prioritizing brand awareness, social selling or customer service, this quick guide to social listening on Instagram can help you reach your goals. Uncover industry trends and happenings.

User-Generated 108

User-Generated Health Industry Insights Analytics 108

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. You also come across as innovative and flexible as you’re constantly making efforts to update your branding, content, products and services to align with market shifts.

Price 106

Price Marketing Marketers Analytics 106

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Marketing 52

Customers.ai

DECEMBER 6, 2023

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. By making your customers feel valued and appreciated, you not only strengthen their loyalty but also create a positive association that encourages them to continue engaging with your brand.

Outbound Marketing 119

Outbound Marketing CRM Advertisers Advertising 119

Bannerflow

AUGUST 3, 2021

This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. In this article, we’ll be looking at ways your brand can create e-commerce display ad campaigns that stand out from the crowd. All brands are continuously searching for ways to maximise ROI. How Bannerflow Creative Studio can help.

Advertisers 98

Advertisers Advertising Retail Management 98

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. They give a rich, authentic source of content that resonates with your audience and distinguishes your brand from competitors. You can then use this thick dark syrup to make rum, porter, or gingerbread.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform 52

Transform Branding Advertising Advertisers 52

Bannerflow

MARCH 29, 2021

How is a Creative Management Platform essential for gaming advertising? Advertising focuses on brand experiences, which requires more time, effort, and resources. Placing your product or brand in the game. Branded elements. Branded games. When a brand sponsors a player, team, or tournament.

Advertisers 98

Advertisers Advertising Entertainment Finance 98

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you. Your muscle gets stronger.

Finance 99

Finance Transform Industry Insights Retail 99