Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers.

Influencer Marketing 139

Influencer Marketing Branding User-Generated Marketers 139

Sprout Social

NOVEMBER 9, 2022

It’s more casual than email and less expensive than paid marketing—ideal conditions for experimenting with your brand messaging strategy. Creating a brand messaging framework for social can help you nail the basics so you can get more inventive with your social presence. What is brand messaging? You need to get in the game.

Branding 119

Branding Communications Entertainment Industry Insights 119

Buffer Marketing

MARCH 25, 2025

Whether you're a small business owner, a social media manager, or someone building your personal brand, having a mix of original and curated content helps keep your social media presence active and engaging. A tech professional builds their personal brand by sharing industry insights.

Real Estate 67

Real Estate Industry Insights Market Trends Management 67

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. My old Mitsubishi had 300,000 kms on the clock and belched smoke from the leaking oil seals that seeped onto a hot manifold. So the upside. I wasn’t homeless. Desperation or inspiration?

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms. This checklist is your blueprint for momentum in 2025.

User-Generated 103

User-Generated Education Analytics Thought Leadership 103

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. Cost management. In-depth brand and product understanding. Creativity and control.

Branding 98

Branding Transform Communications Digital Marketing 98

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Debt management has an eye-popping $15.50

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Scoop.it!

JANUARY 10, 2025

By integrating AI into your content creation and curation workflow, you can effortlessly engage the intended audience and generate awareness about your brand. On the other hand, AI-fueled content curation may be a fitting strategy to share industry insights, the latest news, and updates on your social media pages.

Transform 59

Transform Industry Insights Management Branding 59

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

SEPTEMBER 23, 2021

Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. In times of crisis, those insights can make a substantial real-world impact. It’s impossible to ignore the power of social media.

Food 136

Food Industry Insights Management Communications 136

Animalz blog

NOVEMBER 14, 2024

Instead, the goal is to create a steady stream of external triggers that remind people of your brand across multiple channels, ideally finding ways to latch your content onto your audience’s existing routines. Social media is a natural fit for Buffer’s small business audience, who often use these platforms to promote their own brands.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform 87

Transform Branding Advertising Advertisers 87

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Hootsuite

NOVEMBER 25, 2019

At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. The most effective advisors using social media in financial services increased assets under management by 10% in just a year. Get key industry insights. Build brand awareness.

Finance 145

Finance Food PR Management 145

SocialPilot

MARCH 11, 2025

Avoid adding keywords or location names unless theyre part of your brand nameGoogle sees that as spam. Log in to your Google Business Profile Manager. So, getting and managing reviews should be a top priority for optimizing your Google Business Profile. It helps with reputation management : Negative review?

User-Generated 52

User-Generated SEO Food Price 52

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. These insights assist with measuring the success of a campaign. LinkedIn Talent Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. On average, content shared by employees receive more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand. Industry insights and news.

Thought Leadership 140

Thought Leadership PR Industry Insights Place 140

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Thought Leadership 141

Thought Leadership Customer Acquisition Education Industry Insights 141

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Table of contents: What is a LinkedIn Business Page?

Education 129

Education Analytics User-Generated Management 129

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. You won’t have to build out a management structure for that department either. Brand Familiarity. Diverse Skills. Better Control.

Digital Marketing 145

Digital Marketing Marketers Marketing Thought Leadership 145

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Management 52

Management Advertising Advertisers Industry Insights 52

Calvyn Lee Blog

MAY 21, 2022

Question 1: Sara was recently hired to manage a company’s LinkedIn Page. The content should echo other brands’ sentiments. Make an in-depth interview with her product manager and split it in a series of short videos with quick tips. Question 6: Purna needs help figuring out trending industry topics in her region by seniority.

Thought Leadership 130

Thought Leadership Whitepaper Marketers Marketing 130

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

Health 130

Health Key Performance Indicator Analytics Industry Insights 130

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. What is thought leadership again?

Thought Leadership 133

Thought Leadership Energy Marketers Marketing 133

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". In this article, we'll provide industry insight into the current state of the economy and best practices for marketing leaders to better address employee concerns.

Price 117

Price Food Marketers Marketing 117

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. If you fall into that category, don’t worry–we won’t tell.

User-Generated 111

User-Generated Promotion Communications Management 111

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. A content creation, management, and delivery firm brings a sense of professionalism and quality to your content. There are many brands that offer ways to simplify and automate work.

Marketing Strategy 124

Marketing Strategy Product User-Generated Marketers 124

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Target Market 123

Target Market Advertising Advertisers Neuromarketing 123

Buffer Marketing

MAY 9, 2024

Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness. Focus on profile optimization Your profile is often the first point of contact for anyone discovering your content, so make sure it accurately reflects your expertise and personal brand.

SEO 135

SEO User-Generated Thought Leadership Social Media Marketing 135

Martech

MARCH 22, 2024

Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers.

Transform 116

Transform Content Marketing Marketers Marketing 116

Lusha

DECEMBER 9, 2024

Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer. When they’re ready to buy, they’ll choose your brand.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. The time has come for the advertising industry to champion consumer privacy.

Transform 119

Transform Advertising Advertisers Law 119

Marketing Insider Group

SEPTEMBER 18, 2023

And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. Content marketing requires planning, but that planning pays off in consistent messaging, a cohesive brand image, and long-term growth. Q: Do I Need a Big Team to Manage Content Marketing?

Content Marketing 136

Content Marketing Customer loyalty Education Marketers 136

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Artists, brands, and creators can now share behind-the-scenes moments, updates, and more in various formats. Impact on Business Managers: Reels isn’t just for artists.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions. In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP.

Place 111

Place Industry Insights Analytics Branding 111

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. You also come across as innovative and flexible as you’re constantly making efforts to update your branding, content, products and services to align with market shifts.

Price 125

Price Marketers Marketing Analytics 125

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89