Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. How is it different from B2C influencer marketing?

Influencer Marketing 120

Influencer Marketing Branding B2C Marketing 120

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 132

Law Education Digital Marketing SEO 132

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Social media offers a unique opportunity for even small businesses to stand out alongside major brands and make a lasting impression.

Real Estate 59

Real Estate Transform User-Generated Education 59

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Top Benefits of LinkedIn Carousels for Your Brand Many brands and personal influencers swear by LinkedIn carousels.

Thought Leadership 45

Thought Leadership Transform Industry Insights User-Generated 45

SocialPilot

MAY 27, 2025

Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. Brands that need consistent posting and reach.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms.

User-Generated 107

User-Generated Education Analytics Thought Leadership 107

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Lusha

DECEMBER 9, 2024

Why B2B Email Marketing Matters B2B email marketing is a key part of successful marketing strategies today. Brand Awareness : Make your brand more visible and recognizable in your target market. Consider mentioning their company, industry, or a recent interaction they had with your brand.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Home Remodeling Love to DIY home projects?

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Martech

FEBRUARY 19, 2025

It is an essential tool for brands to connect directly with customers. It offers opportunities for in-app shopping, live-streaming and branded hashtag challenges. However, marketers must understand and work with TikTok’s culture to succeed. Table of contents Why use TikTok for B2B marketing?

Gen Z 123

Gen Z Law B2C Entertainment 123

Hootsuite

OCTOBER 30, 2024

By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness.

Management 124

Management Entertainment User-Generated Analytics 124

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. This means you must adapt your marketing campaigns around the products that they promote.

Marketing Strategy 122

Marketing Strategy Product User-Generated Marketing 122

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy.

Influencer Marketing 140

Influencer Marketing Branding User-Generated Marketing 140

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Social Media Marketing 145

Social Media Marketing Gen Z Branding Millennials 145

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

Industry Insights 52

Industry Insights Branding Health CMO 52

Scoop.it!

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Jeff Bullas

JANUARY 30, 2023

And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. That’s called “social proof”.

Fashion 290

Fashion Affiliate Marketing PR Industry Insights 290

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. BuzzSumo also has a robust influencer marketing tool.

Branding 135

Branding Price Influencer Marketing Analytics 135

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. However, the power of in-house marketing should never be overlooked. So, it is certainly clear that in-house marketing is beneficial for your organisation, but how can it effectively be used for business growth and development.

Branding 98

Branding Transform Communications Digital Marketing 98

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. LinkedIn posts.

Thought Leadership 137

Thought Leadership Energy Marketing Marketers 137

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Industry Insights 141

Industry Insights Real Estate Advertisers Advertising 141

Marketing Insider Group

SEPTEMBER 18, 2023

The Reality: Yes, content marketing takes time , but so does any worthwhile marketing strategy. Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. Marketing Strategy? What Strategy?

Content Marketing 135

Content Marketing Customer loyalty Education Marketing 135

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. On average, content shared by employees receive more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand. Industry insights and news.

Thought Leadership 141

Thought Leadership PR Industry Insights Place 141

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . Position your agency as a leader.

Thought Leadership 142

Thought Leadership Customer Acquisition Education Industry Insights 142

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Calvyn Lee Blog

MAY 21, 2022

If you still remember, I share LinkedIn Marketing Lab’s certification before? Both study guides LinkedIn Marketing Fundamental & LinkedIn Marketing Strategy ). Approximately 3 days ago, I saw LinkedIn Marketing Solution come out a fresh course LinkedIn Marketing Content and Creative Design.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Sprout Social

MARCH 22, 2021

From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. That’s why we put together this step-by-step guide to help B2B brands come up with a social strategy that aligns with their business’ key objectives. Creating brand awareness. Building trust.

Education 145

Education Promotion Thought Leadership Analytics 145

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Benchmark against competitors.

Health 132

Health Key Performance Indicator Analytics Industry Insights 132

Hubspot Marketing

MARCH 21, 2024

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Build awareness with SEO content.

Marketing 130

Marketing Marketers User-Generated Promotion 130

Hootsuite

NOVEMBER 25, 2019

Get key industry insights. Try using social media for financial services industry research. You can learn an incredible amount from what other people (and brands) post on their social media accounts. Build brand awareness. The use of social media in financial services: 5 key benefits. ThisMama keeps going ????

Finance 145

Finance Food PR Management 145

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. Brand Familiarity. Building an in-house team comes with the benefit of your employees being fully immersed in your brand. Diverse Skills.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145