Martech

MARCH 22, 2024

Many major marketing tools already use AI models and machine learning to work behind the scenes. These days, they’re adding more AI features to help retrieve detailed insights more easily. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 114

Transform Content Marketing Marketing Marketers 114

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 127

Price Marketing Marketers Analytics 127

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. Observing nature and analyzing different industries and everyday experiences can provide insights into consumer behavior and new marketing strategies.

Finance 99

Finance Transform Retail Industry Insights 99

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. For the marketing industry, however, it’s not just been required to contend with COVID-19. They expect personalisation and seamless experiences with a brand. Further adoption of AI.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Bannerflow

AUGUST 27, 2021

And in terms of display campaigns, Storytel is a brand at the forefront of multi-market, multi-channel advertising. Present in 20+ different markets it prides itself on connecting with customers at a local level. What are the challenges facing Storytel when doing digital marketing? In particular, display advertising?

Advertising 94

Advertising Advertisers Product Branding 94

Bannerflow

NOVEMBER 24, 2020

We spoke to Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank about how he and his team have found success within display advertising. How have your digital marketing processes changed? There we call ourselves Saxo Markets and are an online broker. The same goes for our branding and translations as well.

Transform 98

Transform Advertising Advertisers Finance 98

Rock Content

MARCH 23, 2023

Then, if you have more content for them to browse while they’re there, you can keep users returning for more, ensuring that they’ll continue interacting with your brand. Establish Authority One way to elevate your brand within your industry is to establish yourself as an authority.

Real Estate 94

Real Estate Marketing Marketers Finance 94