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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources. SmartBrief’s specialized newsletters can help.

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12 of the best competitive intelligence tools for marketers

Sprout Social

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

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2024 PPC budgeting: How to plan and secure your ideal budget

Search Engine Land

Urgency to realize the productivity gains promised by AI and other new technologies. Current events like the Summer Olympics and US presidential election will create opportunities for brands to grab the spotlight. Increasing brand awareness and/or competitive differentiation. Decreasing sales cycle lengths.

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Digital Transformation In Banking and Financial Services

Bannerflow

This leaves the banking industry in a uniquely tricky position when it comes to digital transformation. However, the need to embrace new technology (applications, mobile payments etc) is acute and certainly required. The established and stable architecture banks rely on cannot simply be replaced quickly. Conclusion.

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The Secret to Great Display Campaigns: Saxo Bank & Komponent

Bannerflow

Effective collaboration between a brand and an agency can sometimes be a challenge. Recently I have been concentrating on updating our brand design. And integrating a logo video into a new display intro animation. Jing Pang: I usually just research, and read about the new trends impacting display ads, and other digital channels.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

Failure to do this has two major consequences; firstly, it erodes consumer trust and confidence resulting in a loss of brand loyalty and potential sales. Have an ad promoting the release of brand new running shoes? Workflows are simpler and processes far quicker thanks to the adoption of new technologies.

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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Hubspot Marketing

Customize the colors to match your brand or try contrasting colors for text and background for readability and visual appeal. PowerPoint Ideas for This Theme: Add unique and on-brand fonts, textures, and borders to this theme for classic and cool presentations. Add these shapes to your slides to create interesting visual elements.