Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. The good news?

Branding 59

Branding Thought Leadership Energy Entertainment 59

Sprout Social

FEBRUARY 7, 2022

It may be the world’s largest professional network, but LinkedIn is much more than a place to post jobs. With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Does your logo reflect your current branding?

Branding 137

Branding Real Estate Key Performance Indicator Thought Leadership 137

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. While many of consumers see a place for it, theres a strong minority (32%) who think its cringey.

Entertainment 85

Entertainment Gen Z Millennials User-Generated 85

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Pricing: Custom pricing based on customer needs.

Branding 137

Branding Price Influencer Marketing Transform 137

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms. This checklist is your blueprint for momentum in 2025.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Jeff Bullas

JANUARY 30, 2023

And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. That’s called “social proof”.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Not all organisations currently operate fully in-house.

Branding 98

Branding Transform Communications Digital Marketing 98

Bannerflow

NOVEMBER 16, 2021

Taking place on the second Monday of December, Green Monday is a key date for people realising how close Christmas is. Make sure your branding is clear with the name of the specific day you’re taking part in. Want to learn more insights? Shopping day uplift fell from 50% to 21%, 2019/2020 respectively. Green Monday.

Retail 98

Retail Advertisers Advertising Branding 98

Sprout Social

MARCH 22, 2021

From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. That’s why we put together this step-by-step guide to help B2B brands come up with a social strategy that aligns with their business’ key objectives. Creating brand awareness. Educating audiences (79%).

Education 145

Education Promotion Thought Leadership Finance 145

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. On average, content shared by employees receive more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand. How we curate.

Thought Leadership 141

Thought Leadership PR Industry Insights Place 141

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program.

Thought Leadership 137

Thought Leadership Promotion Industry Insights Analytics 137

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertisers Advertising 87

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Thought Leadership 140

Thought Leadership Customer Acquisition Education Industry Insights 140

Hootsuite

NOVEMBER 25, 2019

Get key industry insights. Try using social media for financial services industry research. You can learn an incredible amount from what other people (and brands) post on their social media accounts. Build brand awareness. The use of social media in financial services: 5 key benefits. ThisMama keeps going ????

Finance 145

Finance Food PR Management 145

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. These insights assist with measuring the success of a campaign. LinkedIn Talent Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions. In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP.

Place 111

Place Industry Insights Analytics Branding 111

SocialPilot

FEBRUARY 21, 2024

Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers? 4 Social Media Post Ideas for Brands Creating content for an established brand is critical. You do not want to be boring or wreck the brand’s image. Let’s get started.

User-Generated 111

User-Generated Education Industry Insights Entertainment 111

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? How can your brand take advantage of video content? Showcase expertise. Engage your audience.

User-Generated 119

User-Generated Entertainment Whitepaper Industry Insights 119

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. Brand Familiarity. Building an in-house team comes with the benefit of your employees being fully immersed in your brand. Diverse Skills.

Digital Marketing 145

Digital Marketing Marketers Marketing Thought Leadership 145

Calvyn Lee Blog

MAY 21, 2022

The content should echo other brands’ sentiments. Generating brand awareness. Customizing stock photography to align more closely with his brand. A place to highlight regional offices. Question 14: What strategies for your creative are recommended to make your brand recognizable in the LinkedIn feed? Driving leads.

Thought Leadership 130

Thought Leadership Whitepaper Marketers Marketing 130

Adobe Experience Cloud Blog

DECEMBER 4, 2019

Our Marketo Champion Program is a close-knit community of ambitious marketers that are given opportunities to speak at the top industry events, build their personal brand, host podcasts and webinars, join a committee, participate in forums, and much more. . What was the Champion program’s impact on your personal brand?

Thought Leadership 107

Thought Leadership Industry Insights Analytics Promotion 107

Adobe Experience Cloud Blog

APRIL 10, 2018

Someone may have followed your brand, but it doesn’t mean to say they care enough to engage with you. All great social listening tools offer the ability to track multiple brands, users, and keywords in one search. You should also be doing the same for your competitors as well as tracking wider industry keywords.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Buffer Marketing

MAY 9, 2024

Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness. Long-form articles, short-form posts, and even a well-placed comment can give you visibility. ” Finally, maintain a consistent brand voice and visual identity.

SEO 135

SEO User-Generated Thought Leadership Social Media Marketing 135

Sprout Social

FEBRUARY 21, 2022

Including Lives you’ve posted and formerly-branded IGTV videos. But it depends on what you want to showcase and what fits your brand. Use Highlights as areas to tell different stories, and choose a Highlight cover that brings your brand colors and graphics to life. Spruce up your video with branding.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Sprout Social

FEBRUARY 22, 2019

Is your brand keeping an ear to the ground through Instagram listening? Because there’s arguably no busier place than Instagram right now when it comes to customers sounding off. Listen: Instagram isn’t just a place to post snapshots anymore. What are your prospects’ first opinions of your brand?

User-Generated 111

User-Generated Health Industry Insights Analytics 111

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. You also come across as innovative and flexible as you’re constantly making efforts to update your branding, content, products and services to align with market shifts.

Price 127

Price Marketers Marketing Analytics 127

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

Health 126

Health Key Performance Indicator Analytics Industry Insights 126

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Let’s discuss what each section is about.

Education 132

Education Analytics User-Generated Management 132

Neil Patel

OCTOBER 8, 2020

If you do guest blogging from an authentic place, then you shouldn’t have much trouble. If you have at least somewhat of an established brand, then chances are that you have been mentioned across the web without being linked to. Not all backlinks are made equal, so there is a process of research that has to take place initially.

SEO 118

SEO User-Generated Place Communications 118

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. Actionable Tips Facebook: Best for local businesses, agencies, and eCommerce brands.

Transform 40

Transform User-Generated SEO Promotion 40

SocialPilot

MARCH 5, 2024

Of course, as a brand, you can’t just use any trending hashtag or audio just for the sake of it. Remember to hop on the trends that strategically align with your content, brand image, and values. He pushed on the fact that both Instagram photos and videos hold an equal place. And we are not the ones telling this.

User-Generated 106

User-Generated Entertainment Industry Insights Social Media Marketing 106

Sprout Social

JANUARY 5, 2023

But what about listening to your brand’s audience? Brands are often guessing and not listening. . Through strategic social listening, brands can analyze customer conversations at scale. Social listening strategies for brands. Social listening involves analyzing conversations and trends related to your brand.

Health 98

Health Industry Insights Shipping Energy 98

Sprout Social

MAY 7, 2019

This leads to important insights about how social can fuel bottomline growth and organizational development. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy. Authentic connection drives actual revenue for brands.

Social Media Marketing 111

Social Media Marketing Entertainment Transform Marketers 111

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. Use this insight and start thinking differently about traffic or how to combat ways ad platforms can set you up to lose money. Nature is a great place for optimization inspiration.

Finance 99

Finance Transform Retail Industry Insights 99

Bannerflow

MARCH 29, 2021

Advertising focuses on brand experiences, which requires more time, effort, and resources. Placing your product or brand in the game. Branded elements. Branded games. When a brand sponsors a player, team, or tournament. When a brand sponsors a player, team, or tournament. Product placement.

Advertisers 98

Advertisers Advertising Entertainment Finance 98